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Communications Manager

Employer
Virginia Tech
Location
Virginia, United States
Salary
Salary Not Specified
Posted Date
Jul 19, 2022

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Other Communications, Public Relations & Advertising, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Editing & Publications Management
Employment Level
Administrative
Employment Type
Full Time
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Job Description

The Communications Manager is responsible for planning, executing, and evaluating digital and print communications projects for the Virginia-Maryland College of Veterinary Medicine, including the Veterinary Teaching Hospital in Blacksburg, VA, the Marion duPont Scott Equine Medical Center in Leesburg, VA, and the Animal Cancer Care and Research Center in Roanoke, VA.

Reporting to the college's communications and marketing director, the manager will serve as the primary writer and editor for CVM communications and marketing materials and will develop and implement comprehensive content and messaging strategies across digital and print platforms that promote the missions of the college, encourage engagement among college constituents, and support advancement efforts using a cohesive voice that supports and adheres to the college's brand.

Working within the Advancement Model, the manager will employ a digital-first strategy in creating content and publications that convey messages effectively across a number of digital platforms as well as in print. The manager will maintain a content editorial calendar, conduct analytics reporting, and ensure that communication, marketing, and engagement efforts are segmented by audience and include measures for success that inform future activity.

This position plans, executes, and manages the production process for external and internal publications, working with communications team members and college-wide stakeholders to produce website content, social media posts, news releases, magazines, newsletters, and brochures.

The manager will also provide content support for development, alumni/practitioner relations, and hospital marketing efforts.|

The manager will oversee the college's media relations program, including setting and reaching media outreach goals, placing stories in local, regional, national, and trade media outlets, proactively developing relationships with professional colleagues and journalists, and maintaining the college's experts database.

This position empowers internal constituents with tools and training, including media training for faculty, to communicate and strengthen the college's brand.

Required Qualifications

• Bachelor’s degree in communications, marketing, print journalism, English or a related discipline.
• Professional experience in communications, marketing, print journalism, media relations, or other forms of written communication.
• A portfolio of written work that exhibits strong writing skills with keen attention to detail and excellent grammar and proofreading skills.
• Strong time management and organizational skills, working independently with little supervision and as part of a team on multiple tasks and projects; including the ability to prioritize projects and tasks based on workflow and current deadlines.
• Track record of creating compelling and impactful digital communications that work across various platforms and can be translated into print.
• Highly self-motivated and able to work effectively in a team setting.
• Demonstrated excellence in written and oral communications, interpersonal relations, and broad-based communications planning.
• Proven skills in customer service, attention to detail, quality assurance, and ability to schedule and meet project deadlines among multiple and competing priorities.
• History of overseeing a professional social media account that promotes engagement.
• A commitment to promote inclusion and diversity in the work environment and college community.

Preferred Qualifications

• Advanced degree and significant related professional experience, in communications, marketing, public relations, journalism, or relevant field.
• Understanding of higher education, veterinary medicine, biomedical research, and public health.
• Knowledge or experience with Content Management System (CMS) software, specifically Adobe Experience Manager.
• Experience managing employees.
• Demonstrated skills in photography and/or videography.
• Track record of communications efforts that support development objectives.

Pay Band

Faculty; Salary

Appointment Type

Regular

Salary Information

Salaried; commensurate with experience

Review Date

August 5, 2022

Additional Information

The successful candidate will be required to have a criminal conviction check.

About Virginia Tech

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges , a school of medicine , a veterinary medicine college, Graduate School , and Honors College . The university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers . A leading global research institution, Virginia Tech conducts more than $500 million in research annually.

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.

If you are an individual with a disability and desire an accommodation, please contact Andrew Mann at andrewfjmann@vt.edu during regular business hours at least 10 business days prior to the event.

Advertised: July 19, 2022
Applications close: August 30, 2022 Eastern Daylight Time

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