Director of Marketing

Florida Polytechnic University
Florida, United States
Salary Not Specified
Posted Date
Jul 20, 2022

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Executive, Executive Directors
Employment Type
Full Time

Located along Florida’s I-4 High Tech Corridor, Florida Poly opened its doors in August 2014 as the state’s 12th university and the only one dedicated to core subjects in Science, Technology, Engineering and Mathematics (STEM education). The non-traditional academic environment focuses on applied learning, specifically in technology and engineering. Small class sizes give faculty the opportunity to work closely with high-caliber students, and the most advanced technology, including a Supercomputer, 3D printing lab, media lab and nanotechnology lab, sets Florida Poly apart from other state universities. Florida Poly’s innovative approach to higher education allows students to learn strong fundamentals within a traditional university department structure, while giving them opportunities to apply their learning through research and projects in emerging high-tech concentrations like Cyber Security, Big Data Analytics, Machine Intelligence and more. The University partners closely with industry leading firms, and faculty members are rewarded for more than just publishing. Industry involvement, problem solving, and the commercialization of technology and research through start-ups and small businesses are encouraged.

Job Title

Director of Marketing

Job Description Summary

The Director of Marketing will provide leadership and coordination of all marketing activities for the University including, but not limited to, website management, brand initiatives, advertising, digital media, and collateral materials. This position will report to the Assistant Vice President of University Relations and serve as a key member of the team as the lead marketing professional responsible for implementing strategic initiatives designed to advance Florida Poly’s reputation as a leader in higher education.

Job Description

  • Develop an overall strategic marketing plan for the University.
  • Work with campus communicators to present integrated messaging and consistent use of the University’s trademarks: oversee brand management.
  • In collaboration with graphic design and digital media professionals, develop, implement, and direct the following: print, graphic design, video and photographic services, and digital media campaigns.
  • Support all University departments with marketing and promotional needs and ensure successful execution of projects and deliverables.
  • Oversee University website functions and manage day-to-day web updates.
  • Arrange for ongoing marketing research, all forms of advertising and placement, and develop/produce television commercials (as needed).
  • Develop tools for evaluating marketing initiatives and be able to generate return on investment.
  • Manage design and execution of all University collateral materials.
  • Oversee administrative and budgetary responsibility for all marketing activities.
  • Prepare budgetary reports and proposals as needed.
  • Superior knowledge of marketing strategies and tactics.
  • Demonstrated skills in social media strategies and website management.
  • Strong verbal and interpersonal communication skills.
  • Outstanding organizational and planning abilities.
  • Must be a self-starter and deadline oriented.
  • Bachelor’s degree in related field and six years of appropriate experience; or
  • Master’s degree in related field and three years of appropriate experience.
  • Master’s degree in marketing
  • Experience in higher education
  • Must possess a valid driver’s license.
  • This position requires a criminal background check, which may include a Level II screening as required by Florida Statute §435.04.
  • This position is subject to federal and state privacy regulations.
NORMAL WORK SCHEDULE: This position is salary exempt. The normal work schedule is Monday – Friday, 8 a.m. - 5 p.m. However, occasional overtime (weekends and evenings) may be required. Travel between campus locations may be required.

TARGET HIRING SALARY: $85,000 - $100,000, commensurate with experience.

APPLICATION DEADLINE DATE: The position is open until filled. However, review of applications will commence immediately.

APPLICATION PROCESS: In addition to completing the online application, all applicants are required to upload the following as an attachment to the application (preferably in PDF format):

• Cover letter

• Resume

Diversity Statement:

Florida Polytechnic University is an equal opportunity/equal access institution. It is the policy of the Board of Trustees to provide equal opportunity for employment and educational opportunities to all (including applicants for employment, employees, applicants for admission, students, and others affiliated with the University) without regard to race, color, national origin, ethnicity, sex, religion, age, disability, sexual orientation, marital status, veteran status or genetic information.

Florida Poly Benefits Information

Florida Poly qualified employees have the opportunity to take advantage of a variety of health benefits (through the State of Florida) to help meet their specific needs, as well as the needs of their family. This comprehensive coverage includes flexible spending accounts, medical and life insurance, and workers compensation.

· Health benefits are administered through People First , on behalf of the State of Florida, as pre-tax insurance plans. People First handles all new hire enrollments, coverage changes, premium administration, and dependent eligibility.

· Their Service Center is staffed Monday through Friday, from 8 a.m.–6 p.m. EST, at 1-866-663-4735.

Special Instructions Regarding Attachments:

Required attachments are listed on each posting. Please be sure to attach all required documents in the Resume/CV field before continuing through the application. Once your application has been submitted, no changes may be made and additional attachments will not be considered.

An unofficial copy of the degree/transcript is acceptable during the application process. For positions requiring a degree, the official transcripts are required upon hire.

Foreign Transcript: Transcripts issued outside of the United States require a equivalency statement from a certified transcript evaluation service verifying the degree equivalency to that of an accredited institution within the USA. This report must be attached with the application and submitted by the application deadline.

All document(s) must be received on or before the closing date of the job announcements.

This position requires a background check, which may include a level II screening as required by the Florida Statute §435.04.

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