Bemidji State University (BSU) and Northwest Technical College (NTC) invite applicants to join our team as the Assistant Director of Communications and Marketing. BSU and NTC are members of the Minnesota State system of colleges and universities and employ more than 600 faculty and staff.
BSU’s vision is to educate people to lead inspired lives. To accomplish BSU’s vision, the University prioritizes creating a culture in which diversity is embraced and all people are safe, welcome, and validated. BSU also prioritizes increasing engagement with Indigenous communities to become a destination university. BSU enrolls around 5,000 students and offers more than 70 undergraduate majors and eight graduate degrees encompassing arts, sciences and select professional programs. BSU’s Shared Fundamental Values include civic engagement and leadership, international and multicultural understanding, belief in the power of the liberal arts, and environmental stewardship. Centered between the three largest Tribal nations in Minnesota – Leech Lake, Red Lake and White Earth – BSU also prioritizes increasing engagement with American Indian communities to become a destination university.
NTC has prepared students for fulfilling careers in high-demand fields for more than 50 years. The college’s accessible, affordable, hands-on programs also help the region’s employers meet their ever-growing need for a highly skilled workforce. NTC serves more than 1,000 students with an excellent education, an open-enrollment policy and affordable tuition. Students may pursue nearly 40 degree, diploma and certificate programs in six distinct career paths. Classes are offered on campus, online, or as a combination of both.
The Assistant Director of Communications and Marketing is responsible for developing and maintaining institutional brands through coordinated messaging campaigns for both BSU and NTC. This work is achieved by managing media and public relations initiatives, social and digital media content, and digital advertising initiatives on behalf of both institutions. The Assistant Director will create, edit, and distribute content using media necessary to appropriately communicate the story and its key messages — including, but not limited to, written content, photos and/or video, audio or other graphic or visual content. The Assistant Director will also be responsible for data and metrics activities meant to monitor and improve effectiveness of various communication strategies and channels. This data will be used to guide and influence institutional marketing decisions.
Responsibilities of the Assistant Director of Communications and Marketing include:
- News Communications and Media Relations (50%)
- Providing day-to-day leadership of communications initiatives related to media and public relations. Collaborating with the executive and associate directors, developing a content strategy that supports department and institutional strategic priorities and ensuring that the department’s goals, objectives and projects are carried out to completion.
- Assisting in developing, updating, and maintaining content on the university’s website and blog, magazine, newsletter, recruitment, and other marketing materials as requested. Primary writer for press releases and other news or public relations content. Collaborating with internal and external subject matter experts to produce compelling, professional content that is consistent with institutional brand messaging and overall communication strategies.
- Digital Content Manager (15%)
- Maintaining digital content for Bemidji State University and Northwest Technical College. This includes collaborating with OCM Web Content Manager to strategically place developed content on institutional websites, with particular emphasis on externally focused, marketing and/or news pages. Coordinating and scheduling messages for interior and exterior digital signage systems; ensuring maintenance of timely and comprehensive website calendars; and collaborating with Associate Director to strategically place developed content on appropriate social media channels. Ensuring that developed material placed on institutional websites and other digital marketing content channels meets relevant government and ADA requirements.
- Project Management (15%)
- Using project management software, managing results-oriented campaigns and projects using appropriate media platforms with clear communication of plans, timelines and outcomes to necessary stakeholder groups.
- Data, Analytics and Accessibility (10%)
- Collaborating with Web Content Manager to collect, interpret and report on various analytics programs, including but not limited to earned media measurement, web analytics and web quality control, Search Engine Optimization, social media measurement, and others as necessary to support department and institutional strategic priorities. Collaborating with Web Content Manager, obtaining, organizing and distributing data regarding web traffic and site navigation from Google Analytics and/or other tools.
- Training (5%)
- Serving as the primary institutional training and user support contact for online calendars, digital message boards and other distributed online content platforms managed by this position.
- Other Duties as Assigned (5%)
Minimum qualifications for this position include:
- Bachelor's degree in communications, marketing, journalism, writing, or related field.
- A minimum of three (3) years of experience in marketing/communications fields.
- Knowledge of industry standards and practices for journalism and media relations. Proficiency with all aspects of web-based content management systems, such as WordPress.
- Proficiency in managing institutional social media sites, monitoring metrics related to those sites, and using those channels to engage an audience.
- Proficiency in web analytics tools, user research and search-engine optimization - including but not limited to Google Analytics.
- Excellent computer skills, including proficiency in software such as Microsoft Office and Adobe Creative Suite.
Preferred qualifications include:
- Master's Degree in Communications, Marketing, Journalism, Writing, Project Management, or related field.
- Previous experience in higher education or similar type of nonprofit organization.
- Experience in working as a member of a full-service marketing team, which could include graphic designers, printers, photographers, and other public relations or marketing professionals.
- Project management skills sufficient to manage multiple projects simultaneously.
- Ability to develop and conduct end-user training. Experience with photography and videography, including editing and post-production.
- Knowledge of digital advertising, including paid social media campaigns.
- A demonstrated commitment to the principles of diversity, equity, inclusion, and anti-racism.
Apply for Vacancy Posting 57475, on the Minnesota Management and Budget (MMB) website: http://mn.gov/mmb/careers/.
Inquiries about the position:
Andy Bartlett, Executive Director of Communications & Marketing
Phone: (218) 755-2746
If you have general questions about this posting or submitting an application, contact Melanie Pakonen at email@example.com
UNIVERSITY / COMMUNITY
The greater Bemidji community has a population of 25,000 and serves as a regional center for education, commerce, recreation, health care, and the arts.
Bemidji State University, located amid the lakes and forests of northern Minnesota, occupies a wooded campus along the shore of Lake Bemidji. Enrolling more than 5,100 students, Bemidji State offers more than 80 undergraduate majors and nine graduate degrees encompassing arts, sciences and select professional programs. BSU is a member of the Minnesota State system of colleges and universities and has a faculty and staff of more than 550. The university's Shared Fundamental Values include environmental stewardship, civic engagement and international and multicultural understanding.
Northwest Technical College has prepared students for fulfilling careers in high-demand fields for more than 50 years. The college’s accessible, affordable, hands-on programs also help the region’s employers meet their ever-growing need for a highly skilled workforce. NTC serves more than 1,000 students with an excellent education, an open-enrollment policy and affordable tuition. Students may pursue nearly 40 degree, diploma and certificate programs in six distinct career paths. Classes are offered on campus, online, or as a combination of both. NTC is a member of the Minnesota State system of colleges and universities.
Bemidji State University is nestled among the pines along the shores of Lake Bemidji, Northwest Technical College is a short distance from Lake Bemidji, and both campuses are just blocks from a thriving downtown community. In this Northwoods setting, students, staff, and faculty have a variety of activities at their fingertips. Possessing all the charm and character of a college town, Bemidji remains a tight-knit community of good neighbors and engaged citizens who always come out to cheer for the Beavers. While the city of Bemidji — named after the Ojibwe Chief Shaynowishkung (nicknamed Bemidji) — is home to a diverse population of more than 15,000 people, it serves a regional population of more than 100,000.
Though quaint and historic, the city offers the urban conveniences upon which college students rely. Bemidji State is conveniently located minutes away from affordable restaurants, cozy coffee shops, grocery stores, city parks and more. Small, locally owned shops and art sculptures line the streets of downtown Bemidji, while national chains can be found in and around the Bemidji area, including an uptown selection of department stores and restaurants. students at Bemidji State University have the opportunity to experience a dynamic local culture and history. Bemidji also sits at the center of the legends of Paul Bunyan and Babe the Blue Ox. The famous statues of Paul and Babe greet students as they drive in from the south along Lake Bemidji.
The thriving downtown community presents ample opportunities for engagement off-campus. Among other things, there are fine-dining restaurants, cafes, and a natural foods co-op in downtown Bemidji. The historic Paul Bunyan Playhouse has a calendar of classic shows; restaurants and lounges offer weekly live music performances; the First Friday Art Walk provides a tour of new monthly art exhibits; and annual events such as the Loop the Lake Festival, the Dragon Boat Festival, the Blue Ox Marathon, Bemidji Winterfest, and The Minnesota Finlandia bring the community together.
For those who love the outdoors, there are wooded, multi-use trail systems within minutes of campus and community parks with walking trails, playgrounds and a skate park. Lake Bemidji State Park and its miles of navigable trails is located directly across the lake from BSU, and the Buena Vista Ski Area — just 12 miles north of campus — offers downhill skiing and BSU-sponsored student transportation in the winter months. Further, the Mississippi River Headwaters is a mere 45 minutes from Bemidji.
For further information About BSU visit our website at http://www.bemidjistate.edu or the NTC website at https://www.ntcmn.edu.
Review a "special report on how this former lumber town has rebuilt itself as a high-speed, regional center of enterprise" at Bemidji 2.0
Statement of Notice
Bemidji State University and Northwest Technical College prohibit discrimination and sexual violence of any kind. Contact the Center for Civil Rights Investigation Office if you have concerns regarding discrimination and/or sexual violence. Per Minnesota State System Procedure 1B.3.1, all universities and colleges must provide contact information of their Title IX Coordinator.
Steven D. Parker, Campus Diversity Officer & Title IX Coordinator
Phone: (218) 755-4121
1500 Birchmont Drive NE, Deputy Hall, Room 211, Bemidji, MN 56601