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Manager of Social and Digital Media Relations

Employer
Columbus State Community College
Location
Ohio, United States
Salary
Salary Not Specified
Posted Date
Jul 18, 2022

View more

Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Digital Media, Professional Fields, Social Work & Human Services, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Editing & Publications Management
Employment Type
Full Time
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Requisition ID:
req3702

Job Title: Manager of Social and Digital Media Relations

Department: Marketing & Communications

Location: Columbus Campus

Employment Type: Administrator/Executive/Manager

Employment Status: Temporary

Bargaining Unit: Non-Bargaining Unit

FLSA Status: Exempt

Compensation Type: Annual

Compensation Range: 63,137.00 - 65,000.00

Schedule: Monday - Friday, 8 am - 5 pm; may work some evenings and weekends as necessary

Additional Information: Please be sure to submit a cover letter and resume with your application as well as a diverse portfolio of work demonstrating your ability to create and curate engaging content mobilizing a variety of audiences for a variety of marketing channels.

Job Description:

Manager of Social and Digital Media Relations

Diverse and talented marketing communications professionals are encouraged to apply for a Manager of Social and Digital Media Relations position on the Marketing & Communications team at Columbus State Community College. The Manager of Social and Digital Media Relations will be responsible for supporting marketing and communications engagement that promotes Columbus State’s positive impact on Central Ohio through our distinctive offer of smart, affordable, career-relevant pathways to high-quality higher education for all students at every stage of life and career. Reporting to the Director of Strategic Communications, this individual will focus primarily on enterprise-wide College social media channel content creation and management, integration of social media within the College’s digital marketing strategy, and digital content search engine marketing and search engine optimization.

The ideal candidate will be an experienced content creator and marketer nimble across established and emerging social and digital platforms; have proven success working on a creative team collaborating with other designers, writers, and content creators; be comfortable managing multiple projects and timelines to deliver them within scope and budget; give and receive feedback constructively; and, of course, be passionate about creative work! Accountability, collaboration, and the ability to maintain strong relationships with College colleagues are essential.

Who You Are:
You’re a strong content creator and manager who naturally works across integrated social and digital channels in alignment with the overall organizational marketing communications strategy, always staying on top of what’s next and what’s most worthwhile for our investment within this fast-moving, tumultuous space. You’re adept at integrating organic and paid content and utilizing the latest SEM/SEO tactics to maximize engagement and action.

You are adept in multimedia disciplines with talent in on-brand, short-form, and digitally optimized writing; and an eye for compelling images and videos that appeal to our audiences. You excel in robust, timely, and relevant content calendar management in both scheduled and of-the-moment posts. You are experienced with collaboration within a dynamic in-house creative team and with internal and external partners.

You’re as comfortable generating ideas as you are executing them from concept to completion collaboratively with your creative teammates. And you’re always looking for ways to innovate and improve.

You’re a relationship manager who serves as an extension of the Marketing and Communications division to engage College partners and external service providers, understand their needs, connect them to marketing goals, and implement solutions that serve both ends.

You bring a high attention to detail, with strong independence and confidence to consistently make judgment calls to fuel the social and digital content that performs best while pruning less effective strategies.

You’re kind, inclusive, authentic, professional, compassionate, savvy, reliable, and passionate about the mission of open-access higher education that empowers individuals, advances careers, keeps employers competitive, and strengthens our region.

What You’ll Do:
To perform this job successfully, an individual must be able to satisfactorily perform each essential duty listed below. Reasonable accommodations will be made for persons with disabilities, covered by the Americans with Disabilities Act, in accordance with its requirements.

Duties are ordered for convenience and do not indicate the level of importance, the frequency that the duty is performed, or the amount of time spent on the duty.

Under the Guidance of the Strategic Communications Director,

Content Creation, Refinement, and Engagement Management – 45%
Manage and maintain organic social content calendar, including paid enhancements, in alignment with strategic marcomm plan. Tactically manage paid digital/social agency relationships to ensure content is cohesive and aligned across audiences. Create clear, and concise copy tailored appropriately to channels and format-specific, smartphone-generated, or -optimized multimedia assets that drive engagement.

Search Engine Marketing/Search Engine Optimization Performance Integration – 35%
Lead team implementation and maintenance of SEO keyword integration across digital content, including social channels. Tactically manage SEM/SEO agency relationships and interface with digital content management colleagues to maximize positive consultative impact on website traffic.

Partner and Brand Management – 20%
Guide and steward ancillary College social media accounts that are not directly managed by the Marketing & Communications department, including the establishment, maintenance, and evolution of operational guidelines and rules for engagement for these subordinate social media College communities. Partner with external social media accounts among College public and private sector.

Diversity, Equity, & Inclusion – Ongoing
Develops and maintains strategic partnerships with diverse groups and communities. Help to ensure the College meets its responsibilities in identifying problem areas and systemic concerns while reporting complaints alleging discrimination. Takes responsibility for creating a welcoming, inclusive, and productive work environment where all employees feel valued and able to contribute to their full potential, regardless of their differences.

Minimum Qualifications
Bachelor's degree or associate degree with equivalent experience in Marketing, Communication, Journalism, or English disciplines, and three to five years of experience as a full-time social and digital media professional. A diverse portfolio of work demonstrating an independent capability to create high-quality, high-performing social and digital media content toward successful organizational outcomes, including target audience engagement and conversion to the desired action, is also required. Hands-on experience within common third-party social/digital productivity maximization and automation tools is preferred.

Preferred Qualifications: Experience in higher education is preferred. A social and digital marketing degree and/or professional certification credentials are a plus.

Additional Information
Columbus State employees at all levels benefit from an engaging, collaborative, and supportive culture that rewards innovation and vision. We provide competitive compensation, comprehensive benefits, and professional development opportunities. We are dedicated to ensuring that the diversity of Columbus State faculty and staff reflects that of our students and region. We are proud to be a central part of a community that embraces differences and celebrates the many cultures, beliefs, and lifestyles that define Central Ohio.

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