Requisition ID: req3706
Job Title: Manager of Marketing Communications (Student
Recruitment & Retention)
Department: Marketing & Communications Ops
Location: Columbus Campus
Employment Type: Administrator/Executive/Manager
Employment Status: Board Approved
Bargaining Unit: Non-Bargaining Unit
FLSA Status: Exempt
Compensation Type: Annual
Schedule: Monday - Friday, 8 am - 5 pm; may work some
evenings and weekends as necessary
Compensation Range: 63,137.00 - 65,000.00
Additional Information: Please be sure to submit a Cover
Letter and Resume with your application submittal.
Job Description: Manager of Marketing Communications
(Student Recruitment & Retention)
Diverse and talented marketing communications professionals are
encouraged to apply for a Manager of Marketing Communications
position on the Marketing & Communications team at Columbus
State Community College.
The Manager of Marketing Communications will be responsible for
supporting marketing and communications outreach that tells the
story of Columbus State’s distinctive offer of smart, affordable,
career-relevant pathways to high-quality higher education for all
students at every stage of life and career. Reporting to the
Director of Marketing, this individual will focus primarily on new
student recruitment marketing while also supporting continuing
student communications and marketing needs of various partners
across the College.
The ideal candidate will be an experienced writer and communicator
across multiple marketing channels; have experience on a creative
team collaborating with other designers, writers, and content
creators; be comfortable managing multiple projects and timelines
to deliver them within scope and budget; give and receive feedback
constructively; and, of course, be passionate about creative work!
Accountability, collaboration, and the ability to maintain strong
relationships with College colleagues are essential.
Who you are:
You’re a strong writer and communicator who naturally works across
channels, especially in the web and digital spaces. You’re adept at
implementing marketing communications plans with lots of moving
parts, always driving to deliver the right message to the right
audience at the right time.
You’re part copywriter, content creator, communicator, brand
manager, taskmaster, and project manager who has experience working
on an in-house creative team and knows how to manage multiple
projects end to end.
You’re as comfortable generating ideas as you are executing them
from concept to completion collaboratively with your creative
teammates. And you’re always looking for ways to innovate and
You’re a relationship manager who serves as an extension of the
Marketing and Communications division to engage College partners,
understand their needs, connect them back to marketing goals, and
implement solutions that serve both ends.
You’re an eagle-eye proofreader with outstanding copywriting and
You’re kind, inclusive, authentic, professional, compassionate,
savvy, reliable, and passionate about the mission of open-access
higher education that empowers individuals, advances careers, keeps
employers competitive, and strengthens our region.
What you’ll do:
To perform this job successfully, an individual must be able to
satisfactorily perform each essential duty listed below. Reasonable
accommodations will be made for persons with disabilities, covered
by the Americans with Disabilities Act, in accordance with its
Duties are numbered for convenience and do not indicate the order
in terms of importance, the frequency that the duty is performed,
or the amount of time spent on the duty.
Under the guidance of the Marketing Director,
Marketing Communications Planning & Implementation –
Collaborate with Admissions to implement recruitment marketing
communications plans and outputs that build awareness among diverse
audiences and drive enrollment. Assist in the brainstorming
process, generate original, on-brand content for multiple marketing
platforms, communicate effectively with target audiences,
collaborate with graphic designers to manage layout and visual
identity, and coordinate with the web team to optimize conversions
and integration with the web and digital platforms. Regularly
assess messaging and other marketing outputs to ensure they
communicate effectively with diverse audiences.
Writing & Content Creation – 35%
Create and edit original copy that is accurate, well-researched,
on-brand, and on time. Assist in other aspects of the creative or
research processes to create cohesive, accurate content for
websites, social media, email, marketing materials, and other
platforms. Actively engage in weekly Creative Team meetings.
Constructively give and receive creative feedback on concepts, art,
design, copy, brainstorming, and idea generation for marketing
campaigns, deliverables, and opportunities. Review former campaigns
and communications to ascertain areas of strength and weakness to
continually improve outputs. Contribute to regular assessment of
collateral, messaging, and imagery to ensure our work authentically
reflects the College’s diversity, equity, and inclusion goals.
Actively participate in informing and implementing DEI strategic
goals for marketing and communications.
Relationship & Brand Management – 20%
Collaborate with College partners to anticipate and respond to
marketing requests with emphasis on new student enrollment and
student retention and success. Meet with cross-functional partners
to gather information and assess job requests, serving as the
marketing, brand, and writing expert who makes recommendations.
Understand and articulate marketing goals to colleagues and
partners to inform campaign objectives, understand the audience,
and create effective content for multiple marketing and
communication channels. Ensure the College name and image are
projected according to brand standards and in a positive manner.
Serve as the dedicated writer and Marketing liaison for various
departments and on College committees.
Marketing Project Management – 10%
Coordinate with key partners and the Marketing & Communications
team to ensure high-quality, compelling content that’s on-brand,
connects with diverse and targeted audiences, and is integrated
across media channels. Traffic and coordinate assigned jobs,
including opening new jobs in the department project database,
scheduling kick-off meetings, creating timelines, and managing
deadlines. Manage projects in order to deliver them on-brand,
within the scope, and within budget throughout the project
lifecycle. Work outside of regular office hours as necessary to
meet workload demands.
Diversity, Equity, & Inclusion – ongoing
Develops and maintains strategic partnerships with diverse groups
and communities. Helps to ensure the College meets its
responsibilities in identifying problem areas and systemic concerns
while reporting complaints alleging discrimination. Takes
responsibility for creating a welcoming, inclusive, and productive
work environment where all employees feel valued and able to
contribute to their full potential, regardless of their
Bachelor's degree in English, Journalism, Communication, Marketing,
or a related writing field and three to five years of experience as
a full-time writer, marketing communications professional, or
related role. A diverse portfolio of work demonstrating an ability
to write both short and long-form copy to a variety of audiences
for a variety of marketing channels is also required. Experience
implementing marketing and communication plans, project management,
and hands-on experience with Content Management Systems.
Preferred Qualifications: Experience in Higher Education is
Columbus State employees benefit from an engaging, collaborative,
and supportive culture that rewards innovation and vision. We
provide competitive compensation, comprehensive benefits, and
professional development opportunities. We are dedicated to
ensuring that the diversity of Columbus State faculty and staff
reflects that of our students and region. We are proud to be a
central part of a community that embraces differences and
celebrates the many cultures, beliefs, and lifestyles that define