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Manager of Marketing Communications (Student Recruitment & Retention)

Employer
Columbus State Community College
Location
Ohio, United States
Salary
Salary Not Specified
Posted Date
Jul 15, 2022

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Other Communications, Public Relations & Advertising, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Editing & Publications Management
Employment Type
Full Time
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Requisition ID:
req3706

Job Title: Manager of Marketing Communications (Student Recruitment & Retention)

Department: Marketing & Communications Ops

Location: Columbus Campus

Employment Type: Administrator/Executive/Manager

Employment Status: Board Approved

Bargaining Unit: Non-Bargaining Unit

FLSA Status: Exempt

Compensation Type: Annual

Schedule: Monday - Friday, 8 am - 5 pm; may work some evenings and weekends as necessary

Compensation Range: 63,137.00 - 65,000.00

Additional Information: Please be sure to submit a Cover Letter and Resume with your application submittal.

Job Description: Manager of Marketing Communications (Student Recruitment & Retention)
Diverse and talented marketing communications professionals are encouraged to apply for a Manager of Marketing Communications position on the Marketing & Communications team at Columbus State Community College.

The Manager of Marketing Communications will be responsible for supporting marketing and communications outreach that tells the story of Columbus State’s distinctive offer of smart, affordable, career-relevant pathways to high-quality higher education for all students at every stage of life and career. Reporting to the Director of Marketing, this individual will focus primarily on new student recruitment marketing while also supporting continuing student communications and marketing needs of various partners across the College.

The ideal candidate will be an experienced writer and communicator across multiple marketing channels; have experience on a creative team collaborating with other designers, writers, and content creators; be comfortable managing multiple projects and timelines to deliver them within scope and budget; give and receive feedback constructively; and, of course, be passionate about creative work! Accountability, collaboration, and the ability to maintain strong relationships with College colleagues are essential.

Who you are:
You’re a strong writer and communicator who naturally works across channels, especially in the web and digital spaces. You’re adept at implementing marketing communications plans with lots of moving parts, always driving to deliver the right message to the right audience at the right time.

You’re part copywriter, content creator, communicator, brand manager, taskmaster, and project manager who has experience working on an in-house creative team and knows how to manage multiple projects end to end.

You’re as comfortable generating ideas as you are executing them from concept to completion collaboratively with your creative teammates. And you’re always looking for ways to innovate and improve.

You’re a relationship manager who serves as an extension of the Marketing and Communications division to engage College partners, understand their needs, connect them back to marketing goals, and implement solutions that serve both ends.

You’re an eagle-eye proofreader with outstanding copywriting and copyediting abilities.

You’re kind, inclusive, authentic, professional, compassionate, savvy, reliable, and passionate about the mission of open-access higher education that empowers individuals, advances careers, keeps employers competitive, and strengthens our region.

What you’ll do:
To perform this job successfully, an individual must be able to satisfactorily perform each essential duty listed below. Reasonable accommodations will be made for persons with disabilities, covered by the Americans with Disabilities Act, in accordance with its requirements.

Duties are numbered for convenience and do not indicate the order in terms of importance, the frequency that the duty is performed, or the amount of time spent on the duty.

Under the guidance of the Marketing Director,

Marketing Communications Planning & Implementation – 35%

Collaborate with Admissions to implement recruitment marketing communications plans and outputs that build awareness among diverse audiences and drive enrollment. Assist in the brainstorming process, generate original, on-brand content for multiple marketing platforms, communicate effectively with target audiences, collaborate with graphic designers to manage layout and visual identity, and coordinate with the web team to optimize conversions and integration with the web and digital platforms. Regularly assess messaging and other marketing outputs to ensure they communicate effectively with diverse audiences.

Writing & Content Creation – 35%
Create and edit original copy that is accurate, well-researched, on-brand, and on time. Assist in other aspects of the creative or research processes to create cohesive, accurate content for websites, social media, email, marketing materials, and other platforms. Actively engage in weekly Creative Team meetings. Constructively give and receive creative feedback on concepts, art, design, copy, brainstorming, and idea generation for marketing campaigns, deliverables, and opportunities. Review former campaigns and communications to ascertain areas of strength and weakness to continually improve outputs. Contribute to regular assessment of collateral, messaging, and imagery to ensure our work authentically reflects the College’s diversity, equity, and inclusion goals. Actively participate in informing and implementing DEI strategic goals for marketing and communications.

Relationship & Brand Management – 20%
Collaborate with College partners to anticipate and respond to marketing requests with emphasis on new student enrollment and student retention and success. Meet with cross-functional partners to gather information and assess job requests, serving as the marketing, brand, and writing expert who makes recommendations. Understand and articulate marketing goals to colleagues and partners to inform campaign objectives, understand the audience, and create effective content for multiple marketing and communication channels. Ensure the College name and image are projected according to brand standards and in a positive manner. Serve as the dedicated writer and Marketing liaison for various departments and on College committees.

Marketing Project Management – 10%
Coordinate with key partners and the Marketing & Communications team to ensure high-quality, compelling content that’s on-brand, connects with diverse and targeted audiences, and is integrated across media channels. Traffic and coordinate assigned jobs, including opening new jobs in the department project database, scheduling kick-off meetings, creating timelines, and managing deadlines. Manage projects in order to deliver them on-brand, within the scope, and within budget throughout the project lifecycle. Work outside of regular office hours as necessary to meet workload demands.

Diversity, Equity, & Inclusion – ongoing
Develops and maintains strategic partnerships with diverse groups and communities. Helps to ensure the College meets its responsibilities in identifying problem areas and systemic concerns while reporting complaints alleging discrimination. Takes responsibility for creating a welcoming, inclusive, and productive work environment where all employees feel valued and able to contribute to their full potential, regardless of their differences.

Minimum Qualifications
Bachelor's degree in English, Journalism, Communication, Marketing, or a related writing field and three to five years of experience as a full-time writer, marketing communications professional, or related role. A diverse portfolio of work demonstrating an ability to write both short and long-form copy to a variety of audiences for a variety of marketing channels is also required. Experience implementing marketing and communication plans, project management, and hands-on experience with Content Management Systems.

Preferred Qualifications: Experience in Higher Education is preferred.

Additional Information
Columbus State employees benefit from an engaging, collaborative, and supportive culture that rewards innovation and vision. We provide competitive compensation, comprehensive benefits, and professional development opportunities. We are dedicated to ensuring that the diversity of Columbus State faculty and staff reflects that of our students and region. We are proud to be a central part of a community that embraces differences and celebrates the many cultures, beliefs, and lifestyles that define Central Ohio.

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