Digital Communications Specialist

University of La Verne

Digital Communications Specialist

Job Description Summary:
The digital communications specialist is responsible for managing the presence of the University of La Verne on social media to increase brand awareness and to inform and engage key audiences, such as prospective students, current students, and community partners. The position also contributes to engaging stakeholders by developing content for the university's website, assisting with the distribution of email newsletters, and supporting other communications initiatives. Reporting to the director of media and public relations in the Office of Strategic Communications (OSC), the individual in this position will develop a strong analytics framework to monitor the effectiveness of the university's social media outreach and maintain the university's digital photo library.
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The University of La Verne is a private not-for-profit university founded in 1891 located in La Verne, California. The core values that we live by are Ethical Reasoning, Diversity and Inclusivity, Lifelong Learning and Community and Civic Engagement.

If you're passionate about these values, join us at the University of La Verne!

Specific Duties:

• Maintain a social media content calendar. Create original social media posts and campaigns to promote university news, events, and brand messages.
• Engage audiences by responding to inquiries, answering questions, and tagging relevant accounts. When needed, route questions to appropriate members of the university community for follow up. Coordinate with public relations staff on crisis communications.
• Research and recommend emerging technologies and trends to best position the university with its online audience. Monitor social media health by tracking follower and engagement growth. Create analytics reports and use analytics to inform strategy and decision making.
• Maintain the university’s digital photo archives.
• Coordinate with others in the department to support recruitment marketing and brand awareness campaigns. Assist with the creation of marketing materials, email newsletter, and other digital campaign assets as needed.
• Assist with creating and optimizing website content.
• Be a culturally competent employee who attends/completes mandatory diversity and inclusivity trainings as provided by the university.
• Other duties as assigned.
  
  

Minimum Qualifications:

• Bachelor’s degree, preferably in English, communications, journalism, public relations, marketing, technology, or related fields.
• One year of experience in a digital marketing, digital content creation, social media management, or related field.
• Professional understanding of platforms including, but not limited to, Facebook, Twitter, Instagram, LinkedIn, YouTube and other emerging channels.
• Experience using a social media planning or listening platform.
• Ability to effectively write and communicate visually — through images or graphics —across various communications channels.
• Attention to detail and understanding of how information is interconnected.
• Effective interpersonal skills.
• Ability to meet tight deadlines and respond appropriately to time-sensitive issues.
  
  

Preferred Qualifications:

• Experience with Adobe Creative Suite.
• Knowledge of web content management systems (CMS) such as WordPress and digital asset management systems such as Canto or Image Relay.
• Knowledge of search engine optimization (SEO) best practices.
• Experience with Canva and LucidPress.

Location: La Verne Central Campus

Special Instructions:
To be considered for this position please visit our web site and apply on line at the following link: http://laverne.edu

Institutional Profile
Located in Southern California, the University of La Verne offers a distinctive and relevant educational experience to a diverse population of students, preparing them for successful careers and a commitment to lifelong learning across the liberal arts and professional programs. The academic units of the not-for-profit university include the College of Arts and Sciences, the College of Business and Public Management, the LaFetra College of Education, and the College of Law. The university offers both undergraduate and graduate programs, including degree programs tailored for working adults. The university's central campus is located 30 miles east of Los Angeles in the historic Old Town section of La Verne, a city with a population of approximately 35,000 at the foothills of the San Gabriel Mountains. The university also has eight regional campuses throughout California and the College of Law campus in Ontario, California. The university is classified as a Carnegie Doctoral Institution with moderate research activity. Core values are reflected throughout all curricular and co-curricular programs, its emphasis on close professor-student interaction, personal support of its students, and its diversity.

The University of La Verne prides itself in being reflective of the diversity of Southern California. Approximately 80 percent of its nearly 8,500 students come from diverse backgrounds and the U.S. Department of Education has designated the university as a Hispanic Serving Institution (HSI). With 80,000 alumni, the university fulfills a critical community function in educating students from underserved populations, many of whom are the first generation in their family to attend college.

The University of La Verne is an equal opportunity employer and does not discriminate against employment or employees on any basis prohibited by state and federal law. University of La Verne hires and promotes individuals based on their qualifications and is consistent with applicable state and federal laws, without regard to race, color, religion, gender, disability, medical condition a or sexual orientation


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