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Director of Student Recruitment

Job Details

Job Summary

The Director of Student Recruitment is responsible for engagement and recruitment of prospective students, growing applications, and yield of programs, and coordinating comprehensive recruitment activities, including assisting in the development and execution of a comprehensive recruitment plan and coordination of targeted recruitment and marketing tactics for all national and international outreach efforts for the School of Education (SoE) at Drexel University. The Director will lead efforts and produce outcomes that will result in increased applications, enrollment growth, diversity, selectivity and rising yields. The Director reports to the Dean of the School of Education and will work with the program managers, advisors, program directors, and school leadership to ensure a comprehensive approach to the recruitment and admission of students into a comprehensive suite of programs.

The Director is expected to be a student-focused professional with knowledge of marketing trends and experience in higher education enabling them to increase enrollment and the quality of students across all SoE programs.

Essential Functions
  • Develop and implement recruitment strategies, outreach communications, recruitment events and oversee the enrollment process for undergraduate, graduate and certificate programs at the SoE
  • Represent the School of Education professionally and ethically by engaging and participating at external domestic and international recruiting events, meetings, and conferences, including delivery of promotional presentations to diverse audiences
  • Establish and maintain collaborative, cooperative relationships with feeder institutions and key faculty and staff partners across campus, including Department Heads, program directors, and the Office of Enrollment Management and Student Success, to highlight all SoE programs.
  • Conduct quantitative and analytical evaluations of all enrollment and recruitment efforts to measure their effectiveness
  • Collaborate with school leadership and Drexel University enrollment offices to analyze demographic trends and anticipate recruitment needs, coordinate recruitment and marketing activities including promotional materials for SoE and recruitment-related web content and social media
  • Develop an extensive understanding of the College's academic programs, facilities, faculty, academic support staff and initiatives as well as of the University's in order to provide prospective and admitted students and parents with an understanding of academic majors, admission procedures, scholarship opportunities, and other subjects of concern to prospective students
  • Cultivate relationships with various stakeholders outside of the SoE, including other colleges and schools at Drexel
  • Support graduation and end of year activities at the SoE
  • Support of other program initiatives may be required
Required Qualifications
  • Master’s Degree in Marketing, Business, Communications, International Relations, or a related discipline
  • Five years of higher education experience, with demonstrated professional experience in developing innovative recruitment strategies, data-driven admissions and effective communications
  • Ability to travel (domestically and internationally) to external events and professional meetings and ability and willingness to work non-standard/varied work hours as required
Preferred Qualifications

Experience working with non-degree offerings, such as certificates:
  • Knowledge of student lifecycle management
  • Knowledge and understanding of higher education laws, regulations, policies, procedures, and standards.
  • Experience with international, undergraduate, and graduate students, adult learners and alumni
  • Experience with higher education software systems such as: Banner, Hyperion, Qualtrics, Slate, SalesForce and Centralized Application Service (CAS), application management systems
Physical Demands

Typically sitting at a desk/table

Location

University City-Philadelphia, PA

Additional Information

This position is classified as exempt with a salary grade of L. For more information regarding Drexel’s Professional Staff salary structure, https://drexel.edu/hr/career/ducomp/salstructure/

Special Instructions to the Applicant

Please make sure you upload your CV/resume and cover letter when submitting your application.

Review of applicants will begin once a suitable candidate pool is identified.

Advertised:Jul 20 2022 Eastern Daylight Time
Applications close:Jan 31 2023 Eastern Standard Time

Company

Drexel University

Founded in 1891 in Philadelphia, Drexel is a comprehensive global R1-level research university with a unique model of experiential learning that combines academic rigor with one of the nation’s premier cooperative education programs.

Drexel University is an urban research university that integrates education, scholarship, diverse partnerships, and our global community to address society’s most pressing challenges through an inclusive learning environment, immersive experiential learning, external partnerships, transdisciplinary and applied research, and creative activity. We prepare graduates of diverse backgrounds to become purpose-driven professionals and agents for positive change

Drexel University II

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