Social Media Director

All applications must be submitted online at http://www.mdc.edu/jobs/
Job Opening ID: 1003494

Job Description:
The Social Media Director develops an integrated multi-platform digital and social media strategy, drives execution of the College’s digital and social assets, and uses data-driven insights to improve all aspects of the College’s online presence and conveys best practices to the institution. This position builds relationships with all stakeholders and promotes the College’s mission, supports academic enrollment, increases brand awareness and equity as well as protects institutional branding and reputation.

Duties & Responsibilities
•Oversees the development of a comprehensive social media strategy and digital plan to increase prominence, followers, traffic and engagement to grow the College’s community across social channels, including leading the brand’s presence on Facebook, Twitter, Instagram, LinkedIn, YouTube and other relevant digital platforms
•Works with Director of Communications and senior management team, develops and leads execution of institutional communication strategy and messaging in order to produce visibility and presence among prospects, students, faculty, alumni and community
•Consults with college clients at all levels to identify needs and objectives, makes recommendations to promote programs or events and ensures enrollment or attendance
•Works collaboratively with web, marketing and media relations staff to integrate social media into promotional campaigns and campus, unit and departmental communications
•Identifies, creates and curates content of College-wide and other high-level accounts, manages a content calendar for key social media initiatives and implements integrated social campaigns to build the College’s brand awareness and enhance its reputation
•Monitors daily social activity related to the College and engages diverse communities through relevant content, problem solving and customer service
•Maintains a database of College-sponsored accounts and audits inventory of official and unofficial social media accounts connected to the college and attempts to rein in unofficial and duplicate sites
•Manages departmental staff that includes social support and visual content teams to create campaigns, address challenges and cross-promote content
•Shares multi-platform analytics updates with Director of Communications, senior staff, and stakeholders for academic programs or events
•Serves as a senior advisor to the college leadership on social and digital matters

Minimum Requirements
•Master’s degree (M.A. or M.S) in a related field of study such as Public Relations, Marketing, Communications, Business or Advertising and four (4) years of related work experience; or Bachelor’s degree (B.A. or B.S.) from a regionally accredited college in a related field of study and eight (8) years of related work experience in communications, online marketing, advertising, customer service or public relations, including a minimum of three (3) years of online marketing or social media experience
•Knowledge and understanding of College organization, goals and objectives, and policies and procedures
•Demonstrated ability to assess social media activities and performance, identify strategic opportunities and develop innovative social plans to advance departmental and institutional objectives
•Strong knowledge of digital advertising, social media and display marketing as well as possess familiarity of social media best practices and tactics across social channels such as Facebook, Twitter, Instagram, YouTube, LinkedIn and other digital platforms
•Ability to create and effectively implement strategy in a hands-on manner and have a keen eye for well-designed, simple and human digital experience including brand identity, art direction, content strategy and development, video production, and paid social media
•Proficient in the digital world and emerging platforms with deep knowledge or experience marketing to Gen X, Y and Z
•Ability to inspire, motivate and lead cross-functional teams, translate an organizational vision into a strategic social plan, effectively communicate that plan and timeline to employees, and establish goals for accountability
•Conversant in social analytics, social listening, and automation tools and prove results in building social following across a variety of channels and using social to drive growth
•Record of success balancing strategic, analytical, creative and operational efforts
•Possess proficiency in Microsoft Office Suite and Adobe Creative Suite
•Ability to travel to all MDC campuses