Assistant Director - Digital Engagement

Texas Tech University - Health Sciences Center
Texas, United States
Salary Not Specified
Posted Date
Jul 4, 2022

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Digital Media, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Executive, Executive Directors, Editing & Publications Management
Employment Type
Full Time
Extended Job Title

Assistant Director - Digital Engagement

Org Level 1

Texas Tech Univ Health Sciences Ctr

Org Level 7

101201 - Comm and Marketing Lbk

Position Description

Performs varied and complex administrative duties in the management and coordination of a large specialized project and/or program. Requires independent judgment and application of established policies and procedures. Works under general supervision with evaluation based on overall results obtained.

The assistant director of digital engagement is charged with developing and executing a comprehensive strategy that elevates Texas Tech University Health Sciences Center’s (TTUHSC) and clinical services’ digital environments to effectively and creatively connect with key internal and external stakeholders. This includes developing and maintaining an engaging university website that seamlessly supports the university’s marketing strategy, advances the institution’s established strategic plan and creates an overall engaging experience for digital audiences.The ideal candidate possesses an experience and proven background in digital marketing and website development with an advanced knowledge of CMS (Content Management Systems) platforms. The candidate must also have a record of conceptualizing and launching engaging website environments that achieve specific marketing and strategic communications goals. It is critical that this role works collaboratively with the broader Communications & Marketing team, including the creative team, communications team, and media relations team - in addition to the university’s information technology (IT) team - in the spirit of maximizing the impact of online content that promotes TTUHSC. The candidate must also work collaboratively to develop efficient processes, project management oversight and strategy implementation. This includes the management, and visionary buildout, of a team marketing and digital media managers and web developers. This team works collaboratively with the broader university to maintain the overall university and clinical services websites and provide creative solutions to meet the needs of TTUHSC and its current and prospective stakeholders.

Requisition ID


Travel Required


Pay Grade Maximum

Salary commensurate with education, experience and/or skills.

Major/Essential Functions

Assist the director of marketing and digital strategy in developing an overall end-to-end online user experience that effectively engages TTUHSC’s key target audiences and drives student and patient acquisition.

Serve as a data-driven expert who uses analytics to guide website development that supports lead-generation and broader Communications & Marketing goals.

Serve as a primary liaison between the Communications and Marketing team and university stakeholders to understand ongoing needs and objectives and deliver appropriate solutions.

Provide strategic vision for TTUHSC and clinical web environments to keep pace with industry trends and best practices, including integration of CRM(s) and third-party platforms.

Consult on and support implementation and utilization of clinical platforms that enhance online patient journeys.

Oversee the editorial presentation of content on the TTUHSC website, including homepage, DailyDose blog, and other high-profile pages that promote the university and its key initiatives.

Develop and execute strategies to optimize online student recruitment pathways, based on analysis and a strategy that aligns with a full-funnel recruitment approach.

Perform regular website audits to ensure accuracy of content, usability, UX best practices and accessibility.

Actively collaborate with schools across the university to meet their digital needs, and provide consultation to create alignment with Communications and Marketing priorities and vision.

Develop and deliver comprehensive and actionable reporting of all web environments that supports decision making, including an approach to apply learnings from campaign insights and a process for attribution reporting.

Support brand equity by deploying brand design throughout digital environments and guiding web development in line with brand guidelines.

Provide leadership to a team of web developers and editors that aligns the team with the TTUHSC Strategic Plan.

Develop and execute SEO strategies that drive brand awareness by engaging web and content developers, overseeing keyword research and completing regular SEO audits and action plans.

Establish project goals, budgets, timelines, and measures of success for departmental projects.

Ensure compliance with all OPs, compliance, IT Security, contracting and governance requirements.

Manage relationships and day-to-day communication and coordination with contracted partners and vendors.

Work and lead the team in a manner that reflects the TTUHSC Shared Values.

Grant Funded?


Pay Grade Minimum

Salary commensurate with education, experience and/or skills.

Pay Basis


Work Location


Preferred Qualifications

Experience in optimizing landing pages and user funnels solid knowledge of website analytic tools (e.g., Google Analytics, Netinsight, Omnivore, WebTrends) Working knowledge of HTML, CSS and JavaScript development and constraints Strong analytical skills and data-driven thinking current with the latest trends and best practices in online marketing and measurement. Demonstrated competency in strategic thinking and collaboration across departments. Strong analytical skills, with a solid understanding of utilizing metrics to test, learn and apply. Excellent verbal and written communication and presentation skills, and ability to deploy diplomacy in order to maintain communication and relationships across the organization Ability to gather information and assess situational needs to understand and define the priorities and end goals of a project SEO experience as a primary job function or focus Understanding of integrated digital marketing strategies, including paid display, social, retargeting, SEO, email marketing and conversion strategies. Experience with PM platform, Asana preferred.


HSC - Lubbock


Comm and Marketing Lbk

Required Attachments

Cover Letter, Resume / CV

Job Type

Full Time

Pay Statement

Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as, the institutional pay plan. For additional information, please reference the institutional pay plan on the Human Resources webpage.

Job Group

First line Managers

Occasional Duties

Other duties as assigned.



EEO Statement

As an EEO/AA employer, the Texas Tech University System and its components will not discriminate in our employment practices based on an applicant’s race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information or status as a protected veteran.

Required Qualifications

Bachelor's degree in the area of specialization or closely related field. Three years of related administrative and technical experience. Additional job related education may be substituted for the required experience on a year-for-year basis.

Does this position work in a research laboratory?


Jeanne Clery Act

The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act is a federal statute requiring colleges and universities participating in federal financial aid programs to maintain and disclose campus crime statistics and security information. By October 1 of each year, institutions must publish and distribute their Annual Campus Security Policy & Crime Statistics Report (ASR) to current and prospective students and employees. You can locate this report through our website at: .

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