Extended Job Title
Assistant Director - Digital Engagement
Org Level 1
Texas Tech Univ Health Sciences Ctr
Org Level 7
101201 - Comm and Marketing Lbk
Performs varied and complex administrative duties in the management
and coordination of a large specialized project and/or program.
Requires independent judgment and application of established
policies and procedures. Works under general supervision with
evaluation based on overall results obtained.
The assistant director of digital engagement is charged with
developing and executing a comprehensive strategy that elevates
Texas Tech University Health Sciences Center’s (TTUHSC) and
clinical services’ digital environments to effectively and
creatively connect with key internal and external stakeholders.
This includes developing and maintaining an engaging university
website that seamlessly supports the university’s marketing
strategy, advances the institution’s established strategic plan and
creates an overall engaging experience for digital audiences.The
ideal candidate possesses an experience and proven background in
digital marketing and website development with an advanced
knowledge of CMS (Content Management Systems) platforms. The
candidate must also have a record of conceptualizing and launching
engaging website environments that achieve specific marketing and
strategic communications goals. It is critical that this role works
collaboratively with the broader Communications & Marketing
team, including the creative team, communications team, and media
relations team - in addition to the university’s information
technology (IT) team - in the spirit of maximizing the impact of
online content that promotes TTUHSC. The candidate must also work
collaboratively to develop efficient processes, project management
oversight and strategy implementation. This includes the
management, and visionary buildout, of a team marketing and digital
media managers and web developers. This team works collaboratively
with the broader university to maintain the overall university and
clinical services websites and provide creative solutions to meet
the needs of TTUHSC and its current and prospective
Pay Grade Maximum
Salary commensurate with education, experience and/or skills.
Assist the director of marketing and digital strategy in developing
an overall end-to-end online user experience that effectively
engages TTUHSC’s key target audiences and drives student and
Serve as a data-driven expert who uses analytics to guide website
development that supports lead-generation and broader
Communications & Marketing goals.
Serve as a primary liaison between the Communications and Marketing
team and university stakeholders to understand ongoing needs and
objectives and deliver appropriate solutions.
Provide strategic vision for TTUHSC and clinical web environments
to keep pace with industry trends and best practices, including
integration of CRM(s) and third-party platforms.
Consult on and support implementation and utilization of clinical
platforms that enhance online patient journeys.
Oversee the editorial presentation of content on the TTUHSC
website, including homepage, DailyDose blog, and other high-profile
pages that promote the university and its key initiatives.
Develop and execute strategies to optimize online student
recruitment pathways, based on analysis and a strategy that aligns
with a full-funnel recruitment approach.
Perform regular website audits to ensure accuracy of content,
usability, UX best practices and accessibility.
Actively collaborate with schools across the university to meet
their digital needs, and provide consultation to create alignment
with Communications and Marketing priorities and vision.
Develop and deliver comprehensive and actionable reporting of all
web environments that supports decision making, including an
approach to apply learnings from campaign insights and a process
for attribution reporting.
Support brand equity by deploying brand design throughout digital
environments and guiding web development in line with brand
Provide leadership to a team of web developers and editors that
aligns the team with the TTUHSC Strategic Plan.
Develop and execute SEO strategies that drive brand awareness by
engaging web and content developers, overseeing keyword research
and completing regular SEO audits and action plans.
Establish project goals, budgets, timelines, and measures of
success for departmental projects.
Ensure compliance with all OPs, compliance, IT Security,
contracting and governance requirements.
Manage relationships and day-to-day communication and coordination
with contracted partners and vendors.
Work and lead the team in a manner that reflects the TTUHSC Shared
Pay Grade Minimum
Salary commensurate with education, experience and/or skills.
Experience in optimizing landing pages and user funnels solid
knowledge of website analytic tools (e.g., Google Analytics,
Netinsight, Omnivore, WebTrends) Working knowledge of HTML, CSS and
data-driven thinking current with the latest trends and best
practices in online marketing and measurement. Demonstrated
competency in strategic thinking and collaboration across
departments. Strong analytical skills, with a solid understanding
of utilizing metrics to test, learn and apply. Excellent verbal and
written communication and presentation skills, and ability to
deploy diplomacy in order to maintain communication and
relationships across the organization Ability to gather information
and assess situational needs to understand and define the
priorities and end goals of a project SEO experience as a primary
job function or focus Understanding of integrated digital marketing
strategies, including paid display, social, retargeting, SEO, email
marketing and conversion strategies. Experience with PM platform,
HSC - Lubbock
Comm and Marketing Lbk
Cover Letter, Resume / CV
Compensation is commensurate upon the qualifications of the
individual selected and budgetary guidelines of the hiring
department, as well as, the institutional pay plan. For additional
information, please reference the institutional pay plan on the
Human Resources webpage.
First line Managers
Other duties as assigned.
As an EEO/AA employer, the Texas Tech University System and its
components will not discriminate in our employment practices based
on an applicant’s race, ethnicity, color, religion, sex, sexual
orientation, gender identity, national origin, age, disability,
genetic information or status as a protected veteran.
Bachelor's degree in the area of specialization or closely related
field. Three years of related administrative and technical
experience. Additional job related education may be substituted for
the required experience on a year-for-year basis.
Does this position work in a research laboratory?
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