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Director, Marketing and Student Recruitment (Administrator II), COE Dean's Office

California State University, San Bernardino
California, United States
Salary Not specified
Posted Date
Jul 2, 2022

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Position Type
Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus)
Employment Level
Employment Type
Full Time
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Director, Marketing and Student Recruitment (Administrator II), COE Dean's Office
California State University, San Bernardino

Job No: 514173
Work type: Management (MPP)
Categories: MPP, At-Will, Full Time, Marketing/Communications


California State University, San Bernardino is a preeminent center of intellectual and cultural activity in Inland Southern California. Opened in 1965 and set at the foothills of the beautiful San Bernardino Mountains, the university serves more than 20,000 students each year and graduates about 4,000 students annually. CSUSB reflects the dynamic diversity of the region and has the most diverse student population of any university in the Inland Empire. Seventy percent of those who graduate are the first in their families to do so.

At CSUSB, you can:
  • Build your future
  • Work with the best
  • Be your authentic self
  • Focus on you
  • Make a lasting impact
  • Work for a purpose that is greater than your own
  • Bring everything you are, become everything you want

  • Department Summary

    The CSUSB College of Education has prepared a broad range of educators for many decades. Beginning with classroom teachers, to Counselors, school Psychologists, Rehabilitation Counselors, Career Technical Education teachers, Instructional Technology experts and School Site Administrators. The university's only doctoral program is housed in the College of Education. The broad reach of our programs has led to a significant impact across the Inland Empire region as our teachers, counselors, psychologists and administrators can be found in almost every school site in the Riverside and San Bernardino Counties. We pride ourselves in the service we render to our region.

    Job Summary

    The Director of Marketing & Outreach will have the responsibility for the College of Education's marketing activities locally, nationally, and internationally. This person will oversee the development and delivery of a fully integrated student recruitment and marketing strategies for all programs in the College. The Director will be the primary link between the College and the University's Strategic Communications unit.

    Responsibilities include, but are not limited to:
  • Development and implementation of effective branding for all College programs in collaboration with the university strategic communications unit.
  • Developing the marketing strategy for new and existing programs in collaboration with the university strategic communications unit.
  • Work with the college Dean and the College leadership team to establish outreach and marketing goals and objectives, and to ensure that those goals and objectives are implemented.
  • Undertake continuous analysis of trends, competition, and changes in the K-12 and higher education communities.
  • Work with University's Strategic Communications unit to manage college social media presence and direct programs to improve social media reputation and recognition.
  • Develop and deliver marketing and communications strategies for the college.
  • Oversee the implementation of outreach, recruitment, and marketing strategies across programs - including campaigns, events, digital marketing, and Public Relations outreach programs and events.
  • Work closely with department chairs and program coordinators to define, design, and produce outreach and marketing materials for the College programs.
  • The incumbent will work closely with the Office of Student Services to plan and implement effective outreach, recruitment, and marketing strategies.

  • Employment Status: Full-time, Exempt, At-will, included in the Management Personnel Plan (MPP).

    Application Review Deadline: This position will remain open until filled. Applications will be reviewed beginning July 7, 2022.

    Work Schedule

    Monday through Friday from 8:00 am to 5:00 pm, weekends and evenings may be required.

    Key Qualifications
    • Proven track record of success in higher education or related marketing/recruitment roles.
    • Positive dispositions, confident, driven and dynamic leader.
    • Entrepreneurial mindset with the ability to spot and leverage original branding opportunities
    • Demonstrated strong writing and editing, interpersonal skills, presentation skills, and marketing skills
    • Strong understanding of effective graphic design and branding principles and the use of the Internet as a communication medium
    • Proficient use of a variety of communications tools and platforms, content management systems and social media
    • Strong written and verbal communication skills and the ability to interpret and explain complex information.
    • Ability to manage multiple and competing priorities in a dynamic environment.
    • Demonstrated commitment to educational equity and commitment to promoting and enhancing equal opportunity, diversity and inclusion.
    • Demonstrated success and willingness to participate in a team environment.
    • Outstanding written and verbal communication skills, including copywriting, editing and proofreading.
    • Excellent understanding of visual design.
    • Discretion and sensitivity are required.
    • Confidentiality of information is critical.

    Education and Experience
    • Five (5) years of experience in Marketing, Communications and/or Recruitment AND a Bachelor's degree in Marketing or related field.

    Preferred Qualifications
    • Experience working in higher education and/or complex, decentralized organizations on cross-functional teams.
    • Master's degree in journalism, communications or marketing.
    • Experience taking photos and producing videos.
    • Project management, communications and/or writing experience.
    • Familiarity with design tools (Adobe).
    • Familiarity with Hubspot.
    • Organization and management skills.
    • Certification as a Professional Marketer (CIM) is preferred.


    Anticipated Hiring Range: $7,000 - $8,265 per month

    Classification Salary Range: $4,583 - $13,750 per month

    Statement of Commitment to Diversity

    In our commitment to the furthering of knowledge and fulfilling our educational mission, California State University, San Bernardino seeks a campus climate that welcomes, celebrates, and promotes respect for the entire variety of human experience. In our commitment to diversity, we welcome people from all backgrounds, and we seek to include knowledge and values from many cultures in the curriculum and extra-curricular life of the campus community. Our commitment to work toward an environment that values diversity requires that we create, promote, and maintain activities and programs which further our understanding of individual and group diversity. We will also develop and communicate policies and promote values which discourage intolerance and discrimination.

    The concept and dimensions of diversity are to be advanced and incorporated into every aspect of university activity, including student life, the curriculum, teaching, programs, staffing, personnel training practices, research, community services, events, and all other areas of university endeavor.

    Dimensions of diversity shall include, but are not limited to, the following: race, ethnicity, religious belief, sexual orientation, sex, gender identity, gender expression, ability, socioeconomic status, cultural orientation, national origin, and age.

    The implementation of the Commitment to Diversity will rest with the university as a whole. The president, in addition to a personal commitment and involvement, may use the University Diversity Committee, campus administrators, faculty, staff, and students as well as other members of the campus community to implement effectively the philosophy and intent of this statement.

    Supplemental Information

    A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position.

    The person holding this position is considered a `mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

    California State University, San Bernardino is an Affirmative Action/Equal Opportunity Employer. We consider qualified applicants for employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, or protected veteran status.

    This position may be "Designated" under California State University's Conflict of Interest Code. This would require the filing of a Statement of Economic Interest on an annual basis and the completion of training within 6 months of assuming office and every 2 years thereafter. Visit the Human Resources Conflict of Interest webpage link for additional information:

    This position adheres to CSU policies against Sex Discrimination, Sexual Harassment, and Sexual Violence, including Domestic Violence, Dating Violence, and Stalking. This requires completion of Sexual Violence Prevention Training within 6 months of assuming employment and on a two-year basis thereafter. (Executive Order 1096)

    To view full description and to apply, visit:

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