Associate Director of Admission for New Markets

Wheaton College of Massachusetts
Massachusetts, United States
Salary Not Specified
Posted Date
May 16, 2022

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Position Type
Administrative, Business & Administrative Affairs, Affirmative Action & Equal Opportunity, Student Affairs, Admissions, Enrollment, Retention & Registrar, Counseling, Minority & Multicultural Affairs, Other Student Affairs
Employment Type
Full Time
Wheaton is a leading private, coeducational, liberal arts college of 1800 students located in Norton, MA and within easy commuting distance of Boston and Providence.

Posting Details

Posting Details

Posting Number:


Position Title:

Associate Director of Admission for New Markets



Job Type:


Staff Term:

12 Months

Staff Work Schedule (hours/dates):

Monday - Friday, 8:30 a.m. - 4:30 p.m.

Academic Year Schedule (dates):

Faculty Term:

Position Type:




Job Summary/Basic Function:

This position is based at the Wheaton campus in Massachusetts, with extensive travel in select regions outside of the Northeast. As part of a long-term strategy to seek enrollment growth outside of the Northeast U.S., Wheaton has identified, and will continue to identify, new regional target markets. The Associate Director will be responsible for developing and executing a dedicated recruitment plan for each growth market. At the direction of the Director of Admission, and working closely with key strategic partners in Enrollment Management and Marketing, the Associate Director will contribute to marketing strategy discussions, as well as extended travel to expansion markets throughout the year, visiting high schools, developing relationships with guidance counselors, meeting with prospective students, conducting in person and virtual information sessions and attending college fairs.

This role requires recruitment, reading, and processing of admission applications for students in these areas. The Associate Director will also support the Office of Admission in department-wide work, participating in on-campus and virtual events and other duties as assigned. The position requires substantial travel and short-term residency in targeted regional markets.

The ideal candidate will have at least 3-5 years of admissions experience; must be able to work well with partners across the institution while also being able to work independently; be a creative and innovative thinker.

  • Serve as the primary field representative of select new markets through a range of recruitment activities and benchmarks for the purpose of increasing applications and enrollment from designated geographic regions based outside of the Northeast.
  • Develop and manage a school counselor advisory board in new markets, engaging influencers, strengthening relationships, and coordinating communication.
  • Build, manage and maintain a designated recruitment territory and strategic plan with the Director of Admission.
  • Serve as the primary point of contact and respond to questions and inquiries from prospective students through various channels (e.g. individual appointments, telephone, email and social networking.)
  • Nurture relationships, through various communication channels, with students, parents, high school counselors, teachers, and administrators providing admissions advice and counsel relative to the recruitment and admission processes.
  • Maintain a travel schedule and represent undergraduate admission at various recruitment events, high school visits, and yield activities throughout the designated regions.
  • Project management for events such as student receptions, school counselor, and alumni events.
  • Regularly interface with campus departments and external community groups and organizations to promote and support the College’s overall recruitment efforts.
  • Host and assist in the coordination of on-campus programs for prospective students.
  • Represent the College during on-campus events to provide information about available offerings, including but not limited to academic programs, resources, opportunities, facilities, etc.
  • Evaluate the effectiveness of recruitment strategies and make recommendations for program changes and enhancements.
  • Compile, assess and interpret student data, event outcomes, recruitment trends, market area trends and regularly report findings to senior leadership.
Minimum Qualifications:

Education / Experience:
  • Bachelor’s degree required.

  • Valid driver’s license required.

Other Responsibilities:
  • Willingness to work evenings and weekends, as needed
Preferred Qualifications:

  • Individuals must possess these skills and abilities or be able to explain and demonstrate that the individual can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skills and abilities.
  • Professional Experience: 3-5 years
  • High level of energy, personable nature, flexibility, and a strong work ethic with a “whatever it takes” attitude ∙ Superior public speaking, interpersonal, organizational, and written skills as well as a commitment to selective, liberal arts education.
  • Commitment to enrolling and retaining a diverse student body, as well as a passion for global education.
  • Ability to work creatively and efficiently, both independently and as part of a team; most travel for the college will be coordinated and executed individually.
  • Ability to manage multiple projects concurrently while satisfying expectations and deadlines.
  • Must be flexible, and highly motivated.
  • Must possess a wonderful sense of humor.
  • High level of technical skills; minimum skills to include Microsoft Office. The office uses Slate as its CRM .
  • Internal contact with College Officers, faculty, staff and students. External contact with counselors, secondary school administrators, alumni, prospective students and parents.
Physical Demands

ADA Statement:

Individuals must possess these knowledges, skills and abilities or be able to explain and demonstrate that the individual can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skills and abilities.

Eeo Statement

Wheaton is a private coeducational liberal arts college within easy
commuting distance of Boston and Providence. We have nearly 1,700
undergraduates from 40 U.S. States and more than 70 countries. Nearly 23%
of our undergraduates are U.S. students of color and 11% are international
citizens. Wheaton College is an equal opportunity/affirmative action
employer and does not discriminate against any individual or group on the
basis of gender, sexual orientation, gender identity or expression, age,
race, color, religion, national origin, veteran status, genetic
information, or disability. In a continuing effort to maintain and enrich
an intellectually diverse learning environment, the Department and the
College actively encourages applications from women and members of
underrepresented groups.

Posting Date:


Closing Date:

Open Until Filled



Office of Human Resources

Contact Phone/Extension:


Contact Email:

Contact Fax

Special Instructions to Candidates:

To prevent the infection and spread of COVID -19 and as an integral part of our public health and safety measures, Wheaton College requires that all successful applicants hired provide proof of full vaccination for COVID -19 at the time of employment, unless an exemption from this policy is requested and approved. Applicants believing that they need an accommodation of this policy because of a disability, medical condition, or sincerely-held religious belief should inform the Office of Human Resources after an offer of employment is extended.

Supplemental Questions

Required fields are indicated with an asterisk (*).

Optional & Required Documents
Required Documents
  1. Cover Letter
  2. Resume
Optional Documents
  1. List of References

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