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Social Media Manager

Job Details

Posting Details

Position Information

Position Title

Social Media Manager

About this Opportunity

As an employee at Ball State University, you will have access to the necessary technology and training to make you successful, including professional development opportunities, current computer equipment, access to the full Adobe Creative Suite and much more. Further, the benefits for employees at Ball State are robust. Review full benefit packages, including tuition remission opportunities and more here: https://www.bsu.edu/about/administrativeoffices/payrolleb

Inclusive Excellence Statement

At Ball State University, inclusiveness and freedom of expression are a part of our enduring values and inform all of our efforts. We encourage applicants to familiarize themselves with our Inclusive Excellence Plan to learn more about our commitment and to identify how you might contribute to these efforts.

Benefits and Community

https://www.bsu.edu/about/administrativeoffices/humanresources/jobs/benefits-and-community/professional-staff

Relocation

https://www.bsu.edu/about/administrativeoffices/humanresources/jobs/working-at-ball-state/relocation

FLSA

Administrative Exemption

Hrs/Week

40

Length of Assignment

Full-Time At-Will

Position Function

Oversee Ball State University’s official social media accounts and interactive efforts— including Facebook, Instagram, Twitter, LinkedIn, Snapchat, and TikTok with a goal of telling the University’s story to build an engaged audience. Understand the integration of social media with other digital channels, such as the web, as part of a cohesive content strategy. Responsible for planning, implementing, and managing a social media strategy for the University’s primary accounts that promotes active engagement for all audiences — including prospective and current students, faculty and staff, alumni, the general public, and other stakeholders. Supervise a social media team within the division of Marketing and Communications that will be responsible for deploying the division’s social media resources strategically and cohesively to create similar voice, tone and purpose across all social media channels, both the primary University accounts and the accounts for Enrollment Planning and Management. Provide guidance for social media managers across campus. Position requires occasional evening and weekend work and may include some travel.

Minimum Education

Bachelor’s degree in marketing, journalism, public relations, communications, business, or related field from an accredited institution.

Minimum Experience

One year of working experience in social media marketing or as a digital media specialist.

Minimum Other

Excellent consulting, writing, editing (photo/video/text), presentation and communication skills; demonstrable social networking experience and social analytics tools knowledge; knowledge of digital marketing and good understanding of major marketing channels; positive attitude and customer oriented with good multitasking and organizaitonal ability; possess and maintain a valid driver’s license and be insurable under the university’s auto fleet policy.

Authorization to work in the US

Candidates for searches must have current authorization to be employed in the U.S. without employer sponsorship.

Preferred Education

Master’s degree from an accredited institution.

Preferred Experience

Three years of management or supervisory experience in a social media environment. Proven experience within a higher education setting – specifically marketing to diverse audiences; proficiency in data-driven decision making; demonstrable experience in social media listening and familiarity with related social software tools; working knowledge of WordPress, Sprout Social, Rival IQ, Upfluence, Google Analytics, search engine optimization ( SEO ) and Adobe Creative Suite including Adobe Photoshop, Premier and/or final Cut Pro; understands and researches trends in digital marketing.

Preferred Other

Pre-Employment Screening

Requires successful completion of a background check.

Position Title(s) Supervised

Students, Admissions Social Media Strategist, Visual Social Media Strategist

Required Certifications

EEO Statement

Ball State University is an Equal Opportunity/Affirmative Action employer that is strongly and actively committed to diversity within its community. Women, minorities, individuals with disabilities and protected veterans are strongly encouraged to apply. All qualified applicants will receive equal consideration for employment without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, protected veteran status or any other legally protected status.

About Ball State University

Ball State University is located in Muncie, Indiana, on an attractive campus 45 miles northeast of Indianapolis. Approximately 22,000 graduate and undergraduate students enroll in one of eight academic colleges that offer 120 undergraduate programs. We offer more than 140 master’s, doctoral, certificate, and specialist degrees, with many of them ranking among the best in the nation. We engage students in educational, research, and creative endeavors that empower our graduates to have fulfilling careers and meaningful lives enriched by lifelong learning and service, while we enhance the economic, environmental, and social vitality of our community, our state, and our world.

Department

Digital Marketing:140190

Department Information

Department Email or Phone Number

gmfallon@bsu.edu

Duties & Responsibilities

Ranking

1

Job Duty

Build and execute a social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.

Ranking

2

Job Duty

Manage and deploy resources to execute social media marketing campaigns and day-to-day activities for both the primary University accounts and for the Enrollment Planning and Management accounts that includes, crafting; facilitating; publishing relevant, original, and high-quality content (original text, images, graphics or video) that builds meaningful connections and encourages community members to take action.

Ranking

3

Job Duty

Collaborate with members of Marketing and Communications to implement a digital content calendar to align brand messages and present content consistently and effectively across all digital platforms.

Ranking

4

Job Duty

Manage and deploy department social media resources to promote University events, including Commencement, Homecoming, community events, etc. with a goal to grow attendance, affinity, and engagement between the University and its audiences.

Ranking

5

Job Duty

Communicate in a timely and responsive manner and engage in two-way conversations with those interacting with the University’s social media channels.

Ranking

6

Job Duty

Continuously improve digital efforts by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and acting on the information.

Ranking

7

Job Duty

Collaborate with University academic and administrative units to manage reputation, identify key players, and coordinate efforts; creating social media and digital toolkits to grow, foster, and advance their social media initiatives.

Ranking

8

Job Duty

Identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues.

Ranking

9

Job Duty

Serve as a member of the University’s crisis communications team, which involves practice runs, team meetings, and reporting to duty in the case of an actual crisis.

Ranking

10

Job Duty

Train, supervise and manage members of the social media team to maximize social media resources and effectiveness.

Ranking

11

Job Duty

Develop and support the members of the social media team to work strategically, keep up to date in social media trends, troubleshoot, and uphold University campaign objectives and tactics.

Ranking

12

Job Duty

Serve as a content creation backup, when deemed necessary by the Chief Digital Marketing and Communications Officer.

Ranking

13

Job Duty

Follow division protocols for publishing social media content as well as University-wide social media protocols.

Ranking

14

Job Duty

Perform other related duties as assigned.

Posting Detail Information

Posting Number

202201040P

Number of Vacancies

1

Desired Start Date

08/01/2022

Position End Date (if temporary)

Open Date

06/30/2022

Applications Accepted Through Date

07/14/2022

Open Until Filled

No

Information regarding transcripts

Special Instructions Summary

Supplemental Questions

Required fields are indicated with an asterisk (*).

Applicant Documents
Required Documents
  1. Cover Letter
  2. Resume
Optional Documents
  1. Undergraduate Transcripts


Company

Ball State

Founded in 1918 in Muncie, Indiana, the public research university has grown to more than 22500 students

Spirited and motivated, we learn, grow, and take flight. Our faculty and staff—everyone in our community—embrace students as learning partners from day one. In classrooms and labs, in immersive learning projects, on the sports fields—with creativity and determination—Cardinals Fly. We are grounded in our values, lifted by our knowledge, and go confidently upward toward ever greater opportunities. Ours is a simple promise: to challenge each other to excel. And with Beneficence as our guide—We Fly.

 

We are committed to excellence through a talented and diverse faculty and staff. Inclusiveness and freedom of expression are a part of our enduring values and inform all of our efforts. We engage students in educational, research, and creative endeavors that empower our graduates to have fulfilling careers and meaningful lives enriched by lifelong learning and service, while we enhance the economic, environmental, and social vitality of our community, our state, and our world. We are excited that you want to join us in these endeavors!

The university offers excellent benefits, including health care and retirement plans, tuition assistance for employees and dependents, and generous time off with pay. 

Ball State II

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