Associate Director, Marketing and Enrollment – Online Programs

Fairfield University is a co-educational, comprehensive Jesuit university with a 200-acre campus located along the scenic shoreline community of Fairfield, CT. The University is comprised of approximately 3,500 undergraduate and 1,200 graduate students pursuing degrees within 5 schools: The College of Arts and Sciences, The Charles F. Dolan School of Business, The School of Engineering, The Marion Peckham Egan School of Nursing and Health Studies, and School of Education and Human Development. As an expression of our Jesuit, Catholic mission and identity, Fairfield embraces a liberal humanistic approach to education, encouraging critical thinking, cultivating free and open inquiry, and fostering ethical and religious values.

Job Description:

Fairfield University seeks an Associate Director, Marketing and Enrollment – Online Programs. Reporting directly to the Vice President, Online Strategy and Innovation, the Associate Director will lead the strategy and execution of marketing efforts for Fairfield University’s online graduate programs. The Associate Director will collaborate closely with outside parties and the Fairfield University Marketing team to devise and implement strategies and tactics. The Associate Director will provide a crucial coordinating function in an effort to grow over 25 master’s programs and certificates.

This position has an equal focus on creativity and implementation excellence. The Associate Director will work as a member of a team and across teams and units to devise and implement various marketing campaigns. This position requires a high level of communication, collaboration, and organizational skills, as well as the ability to create and manage timely reports on a variety of topics.

Experience marketing online graduate programs is desired, but successful experience implementing marketing programs and an awareness of the higher education landscape is sufficient.

An on-campus presence is required, with some flexibility to work remotely.

Responsibilities

• Develop and maintain strong collaborative relationships with colleagues in all University departments, as well as external partners.
  
  
• Manage large scale projects and create weekly and monthly reports
  
  
• Collaborate on a variety of marketing initiatives
  
  
• Measure and optimize marketing and enrollment to yield a maximum level of qualified students, including analyzing the pipeline of prospective students as well as the degree progress of existing students to create a comprehensive picture of new and existing student populations
  
  

Qualifications

• Bachelor’s Degree from an accredited institution of higher learning; master’s degree preferred
  
  
• A combined minimum of one to three years of marketing, communications, enrollment management, project management or market research
  
  
• Superior communication and interpersonal skills (face to face, email, and phone)
  
  
• Someone who is extremely detail-oriented, highly organized, and a quick learner
  
  
• A high degree of proactive problem-solving and critical thinking skills
  
  
• A strong intellectual curiosity about digital transformation, innovation, and online teaching and learning in higher education.
  
  

Category:

President - Admin

Performs such other duties, responsibilities, and activities as required by supervisor and as departmental/University needs indicate.

*Disclaimer

The above information indicates the general nature and level of work performed by employees within this classification. It is not designed to contain and should not be interpreted as a comprehensive inventory of all duties, responsibilities, activities, and/or qualifications required or expected of employees assigned to this job. Duties, responsibilities, and activities may change and new ones may be assigned at any time, with or without notice.

All offers of employment are contingent upon a satisfactory background check.

Fairfield University is an Equal Opportunity/Affirmative Action employer, committed to excellence through diversity, and, in this spirit, particularly welcomes applications from women, persons of color, Veterans, and members of historically underrepresented groups. The University will provide reasonable accommodations to all qualified individuals with a disability.

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