Associate Director of Donor Engagement, Communications

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Working at Lewis & Clark College

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Lewis & Clark College is committed to achieving a diverse workforce. Candidates from diverse backgrounds are encouraged to apply. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status, such as race, religion, color, national origin, sex, gender identity, sexual orientation, marital status or age.

ABOUT THE POSITION:

The Associate Director of Donor Engagement, Communications plays an important role on the Advancement team and is responsible for the development and execution of direct marketing strategies for a multi-channel and donor-centric communication strategy. This strategy targets constituents to increase engagement and, ultimately giving, to secure more than $2M annually to the Annual Fund. Multi-channel communications will include mail, email, website, video, and social media outreach tailored to specific audiences within the Lewis & Clark community including alumni, parents, friends, and faculty/staff. These communications will include engagement-focused outreach in the form of event invitations, and newsletters designed to increase constituent engagement with the college. These efforts are part of the larger departmental goal to create a robust, sustainable pipeline of annual donors with specific focus on increasing alumni participation. Reporting to the Director of Donor Engagement, this position will have robust writing and communication skills, strong attention to detail, and the ability and organization to manage simultaneous projects from strategy and creation, through successful implementation.

DESCRIPTION OF DUTIES & RESPONSIBILITIES:

• Direct the creation and execution of all significant communications channels from the Office of Engagement (Donor Engagement and Alumni and Parent Engagement), including but not limited to print, email, web, and social media.
  
  
• Manage communications schedule and workflow for cohesive branding, messaging, and effectiveness.
  
  
• Track and analyze results of all marketing efforts to measure success and make decisions to improve messaging/content/imagery etc. to maximize return on investment of future communications.
  
  
• Manage solicitation appeals to mass audiences via direct mail and email campaigns.
  
  
• Manage alumni and parent communications, including but not limited to monthly e-newsletters, event invitations, class notes, and leadership messages.
  
  
• Collaborate with Advancement Services to manage data criteria to produce and prepare lists to ensure accuracy and integrity of communications.
  
  
• Lead Donor Engagement and Alumni and Parent Engagement social media programs. Develop integrated strategy and content, and manage execution to increase awareness of giving campaigns. Work with student interns to deploy social media to support annual giving campaigns.
  
  
• Promote a team atmosphere where creativity, fun, excitement and a high level of motivation and accomplishment are valued.
  
  
• Support and actively contribute to the goal of achieving greater diversity, inclusion and equity at Lewis & Clark College and work effectively with all members of the campus community.
  
  
• Serve as key relationship manager with strategic marketing partners and vendors such as mail houses, printers, graphic designers, photographers, videographers, web designers.
  
  
• Other duties as assigned.
  
  

MINIMUM QUALIFICATIONS:

• At least 3 years fundraising or marketing experience.
  
  
• At least 3 years of persuasive writing experience or equivalent.
  
  
• Bachelor’s degree or additional 4 years of relevant experience.
  
  
• An aptitude for accuracy, data, and analysis is essential.
  
  
• Excellent interpersonal, verbal, and written communication skills; thorough knowledge of business English, spelling, and grammar. Strong communication skills including the ability to communicate persuasively both orally and in writing.
  
  
• Familiarity with relevant and contemporary tools/technologies for email marketing, content management, social media, video, event management, online giving, etc. as well as Microsoft Office (especially Excel) and Google Suite.
  
  
• Strong project management and organizational skills; detail-oriented; ability to set and balance multiple priorities, and manage time effectively in a deadline-driven environment.
  
  
• Ability to be an articulate spokesperson on behalf of the College
  
  
• Willingness to work occasional evenings and weekends when needed
  
  
• Significant knowledge of nonprofit organizations or equivalent, preferably in higher education.
  
  

PREFERRED QUALIFICATIONS:

• Experience with Raiser’s Edge, Slate, or equivalent database.
  
  
• Experience with multi-channel marketing.
  
  
• 4+ years fundraising or marketing experience.
  
  
• Prior higher education annual fund experience.
  
  
• Expert in how email marketing, content management, social media, video, event management, online giving, texting tools can be used in digital and other direct marketing programs to increase engagement, revenue and participation.
  
  
• Experience with GiveCampus, ThankView, and print vendors.
  
  
• Familiarity with project management tools (such as Basecamp, Monday.com, etc.)
  
  

WORK SCHEDULE:

• 37.5 hours per week
  
  
• Mon-Fri
  
  
• Hybrid work schedule available
  
  

PAY RATE:

• Salary Range $55,000 - $60,000 annually
  
  
• Commensurate with experience and qualifications.
  
  

Directions for Cover Letter

Please upload your cover letter on the My Experience screen in the resume section.

Lewis & Clark College adheres to a nondiscriminatory policy with respect to educational programs, activities, employment, and admission. We do not discriminate on the basis of actual or perceived race, color, sex, religion, age, marital status, national origin, the presence of any physical or sensory disability, veteran status, sexual orientation, gender identity, gender expression, or any other basis prohibited by applicable federal, state, and local laws. The Associate Vice President of Human Resources has been designated to handle inquiries regarding employment- and disability-related non-discrimination policies. Title IX inquiries may be directed to the Title IX coordinator or deputy Title IX coordinators

( https://www.lclark.edu/about/title_ix_compliance ).

Reasonable Accommodation

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

Background Check

Lewis & Clark College will conduct a background check on the finalist, which will include a criminal record check. If a conviction is discovered, a determination will be made whether the conviction is related to the position for which the individual is applying or would present safety or security risks before an employment decision is made. A criminal conviction does not necessarily automatically bar an applicant from employment.

Eligibility to Work

In order to comply with US Homeland Security Department regulations, all employees must complete an I-9 form in Workday prior to or no later than the first day of work and bring originals (no photocopies) of their supporting documentation to Human Resources no later than the 3rd business day of employment. Failure to have a completed I-9 form on file with the College will result in immediate termination of employment.