Marketing Manager

Salary for Announcement

The salary range for this position is $70,000 – $90,000. The salary of the finalist selected for this role will be set based upon a variety of factors, including but not limited to, internal equity, education, experience, specialty and training.

The above salary ranges represent the University’s good faith and reasonable estimate of the ranges of possible compensation at the time of posting. MSU Denver offers a full benefits package.

Posting Details

Posting Number

A02187

Position Title

Marketing Manager

Position Number

E01129

Pay Grade

18

Employee Category

Professional staff

Department

Innovative and Lifelong Learning

EClass Code

Full Time Professional Staff

Position Summary

The Marketing Manager is responsible for the overall marketing strategy and planning for Innovative and Lifelong learning (I&LL) as well as for its separate programs; self-paced online classes, college credit in high school programs, noncredit courses and certificates, and credentials, and more. The Marketing Manager is responsible for the marketing budget and will supervise hourly marketing staff. The Marketing Manager oversees all data analytics associated with marketing tactics to ensure a strong return on investment and the Marketing Manager will make mid-course corrections as needed. The Manager will collaborate with and support I&LL program managers in their marketing and recruitment efforts. This position will work collaboratively with the University Marketing and Communications to ensure visual and message alignment and integration of efforts. This person will serve as a thought partner and trusted advisor to the Associate Vice President of I&LL on marketing issues.

Marketing plans will incorporate an integrated mix of traditional and digital strategies (such as online/web advertising, search engine marketing, direct mail, radio, media, web content, etc.). The Manager will have expert knowledge and proven results developing and leading marketing initiatives, be well-versed in the concepts of marketing strategies, and tech-savvy and intuitive with ideas to reinforce and scale strategies. The Manager will use their website design and content management experience to create v2 of I&LL’s website, making it more interactive and engaging for different audiences.

Duties/Responsibilities

Strategy (30%)

• Manages the development of I&LL branding process and strategies, innovative marketing campaigns, and strategic internal and external communication initiatives.
• Supervises I&LL marketing staff.
• Collaborate closely with University Marketing and Communications.
• Manages the strategic development and execution of targeted product-line marketing and communications plans that are inclusive and include advertising on traditional, digital, and streaming platforms.
• Manages the marketing budget to ensure targets are met.
• Supports the AVP, including writing/editing materials, preparing background and briefing materials, and developing special communications.
• Creates and maintains regular reports regarding campaign performance and student success
• Identifies opportunities for increased enrollments.
• Collaborates with director to improve student success.
• Researches potential offerings to understand if they are viable programs to fit within the unit.
• Illustrates the innovative purpose of I&LL to the general public.
• Represents I&LL at functions, meetings, and activities.
• Manages third-party vendor relationships.

Targeted Marketing and Communication Execution (25%)

• Leads the paid digital efforts and performance marketing strategy through paid search, paid social, programmatic, display, and other relevant channels that drive suitable traffic to the website.
• Manages email campaigns that exemplify I&LL messaging and ensure email content/copy, email flows, and lists are optimized for performance and deployed in a timely manner.
• Oversees the editing for various marketing materials in diversified formats (print, digital, video), including proofreading, error checking, fact-checking, and production project management.
• Responsible for executing, tracking, and reporting on these plans with an expectation of continuous assessment to improve results and conversions.
• Manages third-party vendor relationships for paid search and advertising.
• Assess efforts for effectiveness and maintain current knowledge of trends to inform decision-making and goal setting.

Student Success (25%)

• Manages the inquiry-to-student communication plan for programs, assisting to draft compelling messaging through collaboration with director and the administrative coordinator.
• Manages the potential student leads for recruitment.
• Collaborates with the processes and procedures to ensure a student-friendly environment from student discovery to course completion.
• Conducts follow up to student inquiries that do not enroll in a course.

Web Content Management (20%)

• Oversees the management of the I&LL website, including content, search engine optimization, technical issues, analytics, and updates.
• Ensures content is regularly updated and compliant with regulations, including web accessibility.

Required Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, Communications or other related field
• 3 or more years of marketing experience
• Depth of experience in audience identification, multi-platform message development, and strategic marketing and communication development
• Experience with digital marketing platforms and tools, including Marketing Automation, CRM, Social Media, and Web Content Management Systems ( CMS ), with the capability to become skilled in new software applications and technologies.
• Ability to leverage data, national trends, and institutional goals in order to develop communications strategy

Preferred Qualifications

• SEO and Google analytics knowledge, including analytic analysis and keyword effectiveness.
• Supervisory experience.
• Experience in university admissions or university marketing and digital media.

Work Hours

Monday – Friday 8-5
Remote work available

Posting date

06/15/2022

Closing date

Closing Instructions

Open Until Filled

To ensure full consideration, applications must be received by 11:59pm (MT)

07/06/2022

Special Instructions to Applicants

IMPORTANT : In order to be considered as an applicant you must apply via the online application system, http://www.msudenverjobs.com.

References refers to a list of three professional references, one being a supervisor, and their contact information.

Official transcripts will be required of the candidate selected for hire.

Talent Team Representative

Amy Hamik

Talent Team Representative E-mail

hamika@msudenver.edu

Benefits

MSU Denver is pleased to offer our current and potential employees a wide array of benefit options. To learn more, please visit the following link: Employee Benefits Offerings

Diversity Statement

Metropolitan State University of Denver is a unique, access-oriented campus community that values diversity, equity, and inclusion in all its forms. Our student population consists of nearly 50% first generation students and over 45% students of color. We are a designated Hispanic Serving Institution located in downtown Denver.

We create an equitable learning and working environment in concert with individuals who consistently demonstrate commitment to equity and inclusion. We greatly value the diverse identities and perspectives of our students, faculty, and staff and recognize that in order to achieve a just and equitable society, diversity must go beyond simple representation. It requires critical inquiry and dialogue and a commitment to action. We strive to provide a culture of belonging for all community members to achieve personal and professional success.

MSU Denver is committed to creating and fostering a work environment and culture of belonging; we are proud of the work our employee affinity groups contribute to our culture. For more information on our employee affinity groups please visit this link .