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Social Media Marketing Lead - The Fletcher School

Tufts University
Massachusetts, United States
Salary Not specified
Posted Date
Jun 29, 2022

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Position Type
Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus)
Employment Level
Employment Type
Full Time
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We are seeking a Social Media Marketing Lead to own the social media presence and strategy for the Fletcher School. This position sits within the Office of Communications, Public Relations and Marketing.

The world has changed considerably since The Fletcher School opened its doors in 1933. We've evolved and grown, too, but our core mission remains unchanged: to educate professionals committed to maintaining the stability and prosperity of a complex, challenging, and increasingly global society.

What You'll Do

You will oversee the management of the Fletcher School social media channels, and be responsible for executing digital marketing strategy, measuring and reporting on appropriate analytics.

Responsibilities include:

  • Develop and design content and strategies for the school's digital channels, including the website, social media communications, and email marketing designed to increase engagement and to amplify the work of the school, its students, faculty, staff, and alumni
  • Collaborate with staff to create content for distribution through internal/external marketing channels
  • Coordinate with staff writers and other content creators to optimize department storytelling efforts across channels and audiences
  • Oversee, monitor, and report on the school's social media channels and overall online presence
  • Maintain digital asset management system and user generated content (UGC) management system
  • Analyze website metrics and content performance to use insights to optimize future content
  • Compile and present reports on content performance across channels
  • Evaluate and report on effectiveness of communications strategies and recommends changes or improvements

Basic Requirements:

  • Knowledge and experience typically acquired through a completion of Bachelor' or equivalent experience in a related field with at least 3-5 years years of digital communications experience, including digital content development, social media management, and community management
  • Demonstrated experience with website and social media analytics tools
  • Demonstrated facility with social media management tools
  • Experience working in higher education
  • Applies knowledge and ensures compliance with University and industry standards for security, privacy, and accessibility
  • A commitment to The Fletcher School's DEI mission and goals in the execution of position's responsibilities and tasks

Preferred Qualifications:

  • In addition to the above, the candidate must have experience ensuring compliance of web page content with W3C and Section 508 (ADA) accessibility standards preferred. Ongoing training will be provided to help keep up with current trends and requirements

An employee in this position must complete all appropriate background checks at the time of hire, promotion, or transfer.

Equal Opportunity Employer - minority/females/veterans/disability/sexual orientation/gender identity.


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