Associate Director, Communications & Public Relations - The Fletcher School

Employer
Tufts University
Location
Massachusetts, United States
Salary
Salary Not specified
Posted Date
Jun 29, 2022

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Position Type
Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus)
Employment Level
Executive
Employment Type
Full Time
Overview

The Fletcher School is the United States' first professional graduate school of international affairs. Since 1933 Fletcher's multi-disciplinary education in international relations, law, and business, has prepared the world's leaders to become innovative problem-solvers in government, private sector, and non-governmental organizations. The Fletcher School seeks to fulfill its mission in the most environmentally sensible way possible. We are also committed to increasing the diversity of our administrative staff. Members of under-represented groups are strongly encouraged to apply.


What You'll Do

The Associate Director Communications & Public Relations will lead the Communications and Public Relations team within the Communications, Public Relations, and Marketing office. This role oversees the day-to-day management of the school's internal and external communications, including but not limited to the use of social media, the school website, media outreach and various stakeholder communications channels to execute the school's communications strategy and support its reputational advancement.


The Associate Director Communications & Public Relations:

  • Creates, implements, and manages workflow and timelines for the communications and public relations functions of the office;
  • Oversees the creation of institutional and editorial content for all of Fletcher's communications channels, including but not limited to press releases/press materials, external website, the school intranet, and other internal and external communications channels, to serve the school's recruitment and reputational objectives;
  • Supervises the management of current incoming media opportunities and works with the Communications Director and current media relations staff to implement a proactive strategy for targeted media outreach; provides oversight of freelance media relations staff currently supporting Fletcher faculty and manages relationships with outside PR agencies engaged to support Fletcher;
  • Supervises the development and management of relevant media lists to support the school's communications objectives (e.g.: local/regional, international, topical, etc.);
  • Manages Fletcher's relationships with key journalists and publications; identifies and recommends proactive visibility opportunities for Fletcher faculty and students with relevant publications;
  • Oversees the preparation and delivery of department reports, including but not limited to a monthly media report to the Office of the Dean and the preparation of special media exposure reports as requested;
  • Supervises the preparation, management and reporting of global media monitoring and key data analytics to gauge performance of traditional and social media engagement;
  • With the Director, prepares, manages, and oversees the execution of Fletcher's crisis communications plan;
  • Manages Fletcher's photography and video inventories; supplements current photo and video libraries to support new brand positioning as needed;
  • Manages staff including hiring, training and assessing performance and development opportunities for several communications staff members.


What We're Looking For

Basic Requirements:

Knowledge and experience typically acquired by:

  • Bachelor's degree and eight (8) years in a senior Communications role at a college or university
  • Significant prior experience working with faculty as well as working relationships with press contacts in the Boston area
  • Proven success managing and building a robust social media following and optimizing social media engagement and demonstrated success leveraging social media to advance institutional objectives
  • Experience leveraging video as a communications tool and managing video ideation and production processes
  • Strong management skills, with the ability to supervise and direct activities of both on site and remote staff as needed, including experience working with PR /reputation firms and other related service providers

Preferred Qualifications:

  • Master's degree preferred
  • Experience working with international press, executing international communications strategies strongly preferred
  • Experience working with global reputation/PR firms
  • Experience writing executive communications for senior leadership strongly preferred
  • Experience working across time zones and cultures strongly preferred

An employee in this position must complete all appropriate background checks at the time of hire, promotion, or transfer.


Equal Opportunity Employer – minority/females/veterans/disability/sexual orientation/gender identity.

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