Campaign Manager
- Employer
- Ball State University
- Location
- Indiana, United States
- Salary
- Salary Not Specified
- Date posted
- Jun 27, 2022
View more
- Position Type
- Faculty Positions, Business & Management, Marketing & Sales, Administrative, Academic Affairs, Distance Education Programs, Business & Administrative Affairs, Computer Services & Information Technology, Public Relations & Marketing (Campus), Student Affairs, Other Student Affairs
- Employment Type
- Full Time
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Job Details
Posting Details
Position Information
Position Title
Campaign Manager
About this Opportunity
The campaign manager in the Division of Online and Strategic Learning contributes to the success of online and blended students by managing multichannel campaigns for student recruitment and success. They use a variety of tools to develop and enhance campaigns, with special emphasis on monitoring, tracking, and enhancing messages based on measurable key performance indicators and online user behavior. Remote work arrangements can be considered – up to 100% remote.
Inclusive Excellence Statement
At Ball State University, inclusiveness and freedom of expression are a part of our enduring values and inform all of our efforts. We encourage applicants to familiarize themselves with our Inclusive Excellence Plan to learn more about our commitment and to identify how you might contribute to these efforts.
Benefits and Community
https://www.bsu.edu/about/administrativeoffices/humanresources/jobs/benefits-and-community/professional-staff
Relocation
https://www.bsu.edu/about/administrativeoffices/humanresources/jobs/working-at-ball-state/relocation
FLSA
Administrative Exemption
Hrs/Week
40
Length of Assignment
Full-Time At-Will
Position Function
The campaign manager in the Division of Online and Strategic Learning contributes to the success of online and blended students by managing multichannel campaigns for student recruitment and success. They use a variety of tools to develop and enhance campaigns, with special emphasis on monitoring, tracking, and enhancing messages based on measurable key performance indicators and online user behaviors. Remote work arrangements can be considered – up to 100% remote.
Minimum Education
Bachelor’s degree from an accredited college or university.
Minimum Experience
Experience in digital marketing, including CRM communications, web content management, digital campaign creation or management, social media, or web/digital analytics.
Minimum Other
Excellent written and verbal communication skills. Able to explain complex ideas or processes to stakeholders. Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in digital marketing and measurement.
Authorization to work in the US
Candidates for searches must have current authorization to be employed in the U.S. without employer sponsorship.
Preferred Education
Bachelor’s degree or higher from an accredited college or university in business, communications, marketing, media design, public relations, social science, or related field.
Preferred Experience
One year professional experience with digital marketing including demonstrated experience with campaign analysis. Experience using the Slate CRM . Experience with usability and design thinking. Experience in recruitment marketing for higher education and knowledge of adult learners.
Preferred Other
Commitment to continuous improvement and innovation.
Pre-Employment Screening
Requires successful completion of a background check and education verification.
Position Title(s) Supervised
None
Required Certifications
EEO Statement
Ball State University is an Equal Opportunity/Affirmative Action employer that is strongly and actively committed to diversity within its community. Women, minorities, individuals with disabilities and protected veterans are strongly encouraged to apply. All qualified applicants will receive equal consideration for employment without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, protected veteran status or any other legally protected status.
About Ball State University
Ball State University is located in Muncie, Indiana, on an attractive campus 45 miles northeast of Indianapolis. Approximately 22,000 graduate and undergraduate students enroll in one of eight academic colleges that offer 120 undergraduate programs. We offer more than 140 master’s, doctoral, certificate, and specialist degrees, with many of them ranking among the best in the nation. We engage students in educational, research, and creative endeavors that empower our graduates to have fulfilling careers and meaningful lives enriched by lifelong learning and service, while we enhance the economic, environmental, and social vitality of our community, our state, and our world.
Department
Division of Online & Strategic Learning:173020
Department Information
Remote work arrangements can be considered – up to 100% remote.
The salary range for this opportunity is $40,000 – $43,000.
Department Email or Phone Number
mindy.foltz@bsu.edu
Duties & Responsibilities
Ranking
1
Job Duty
Implement, track, and analyze campaigns for online and blended student recruitment and student success using data-informed best practices, including but not limited to student journey maps and online user experience. Collaborate with marketing and student support staff to maximize efforts in the recruitment and retention of online students.
Ranking
2
Job Duty
Manage assets for online and blended program campaigns using the University’s recruitment marketing technology stack, which includes website content management, blogs, email marketing, SMS messaging, and automated workflows in CRM and student success management systems.
Ranking
3
Job Duty
Provide regular and ongoing reporting of campaign activity and trends to the division, with special emphasis on KPIs such as conversion number, conversion rate, and source tracking.
Ranking
4
Job Duty
Manage work and foster collaboration using project management best practices and systems. Communicate with team members consistently on progress and deadlines to ensure deliverables are met on time.
Ranking
5
Job Duty
Lead all efforts in campaign data collection and analysis. This includes, but is not limited to, tracking and reporting on campaign key performance indicators, contextual website analytics, keyword analysis, A/B testing, and other analysis. This requires active, regular participation in meetings with vendors.
Ranking
6
Job Duty
Research best practices in campaign management, tracking, and analysis for adult and online student recruitment and retention. Share knowledge that may impact related efforts in campaign development and student communications with staff the division.
Ranking
7
Job Duty
Support the division’s efforts on social media with campaign analysis. Serve as a backup to the primary social media account manager within the division.
Ranking
8
Job Duty
Support and assist the Customer Experience Strategist and Researcher.
Ranking
9
Job Duty
Participate in assigned individual, team, and small group projects and efforts that promote best practices in the areas of student success.
Ranking
10
Job Duty
Perform other related duties as assigned.
Ranking
11
Job Duty
Maintain regular and predictable attendance.
Posting Detail Information
Posting Number
202201033P
Number of Vacancies
1
Desired Start Date
08/22/2022
Position End Date (if temporary)
Open Date
06/27/2022
Applications Accepted Through Date
08/05/2022
Open Until Filled
No
Information regarding transcripts
The option to upload transcripts is available. Original, official transcripts showing the highest related degree earned is required at the time of hire (even if obtained at BSU). Degree verification will be conducted.
Special Instructions Summary
In the Applicant Documents section of this application, please provide an inclusive excellence statement describing how you would contribute to the development of a diverse and inclusive learning community at Ball State University through your teaching, research, and/or service. Please include examples of your contributions when possible. Word limit 500.
Supplemental Questions
Required fields are indicated with an asterisk (*).
Applicant Documents
Required Documents
Position Information
Position Title
Campaign Manager
About this Opportunity
The campaign manager in the Division of Online and Strategic Learning contributes to the success of online and blended students by managing multichannel campaigns for student recruitment and success. They use a variety of tools to develop and enhance campaigns, with special emphasis on monitoring, tracking, and enhancing messages based on measurable key performance indicators and online user behavior. Remote work arrangements can be considered – up to 100% remote.
Inclusive Excellence Statement
At Ball State University, inclusiveness and freedom of expression are a part of our enduring values and inform all of our efforts. We encourage applicants to familiarize themselves with our Inclusive Excellence Plan to learn more about our commitment and to identify how you might contribute to these efforts.
Benefits and Community
https://www.bsu.edu/about/administrativeoffices/humanresources/jobs/benefits-and-community/professional-staff
Relocation
https://www.bsu.edu/about/administrativeoffices/humanresources/jobs/working-at-ball-state/relocation
FLSA
Administrative Exemption
Hrs/Week
40
Length of Assignment
Full-Time At-Will
Position Function
The campaign manager in the Division of Online and Strategic Learning contributes to the success of online and blended students by managing multichannel campaigns for student recruitment and success. They use a variety of tools to develop and enhance campaigns, with special emphasis on monitoring, tracking, and enhancing messages based on measurable key performance indicators and online user behaviors. Remote work arrangements can be considered – up to 100% remote.
Minimum Education
Bachelor’s degree from an accredited college or university.
Minimum Experience
Experience in digital marketing, including CRM communications, web content management, digital campaign creation or management, social media, or web/digital analytics.
Minimum Other
Excellent written and verbal communication skills. Able to explain complex ideas or processes to stakeholders. Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in digital marketing and measurement.
Authorization to work in the US
Candidates for searches must have current authorization to be employed in the U.S. without employer sponsorship.
Preferred Education
Bachelor’s degree or higher from an accredited college or university in business, communications, marketing, media design, public relations, social science, or related field.
Preferred Experience
One year professional experience with digital marketing including demonstrated experience with campaign analysis. Experience using the Slate CRM . Experience with usability and design thinking. Experience in recruitment marketing for higher education and knowledge of adult learners.
Preferred Other
Commitment to continuous improvement and innovation.
Pre-Employment Screening
Requires successful completion of a background check and education verification.
Position Title(s) Supervised
None
Required Certifications
EEO Statement
Ball State University is an Equal Opportunity/Affirmative Action employer that is strongly and actively committed to diversity within its community. Women, minorities, individuals with disabilities and protected veterans are strongly encouraged to apply. All qualified applicants will receive equal consideration for employment without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, protected veteran status or any other legally protected status.
About Ball State University
Ball State University is located in Muncie, Indiana, on an attractive campus 45 miles northeast of Indianapolis. Approximately 22,000 graduate and undergraduate students enroll in one of eight academic colleges that offer 120 undergraduate programs. We offer more than 140 master’s, doctoral, certificate, and specialist degrees, with many of them ranking among the best in the nation. We engage students in educational, research, and creative endeavors that empower our graduates to have fulfilling careers and meaningful lives enriched by lifelong learning and service, while we enhance the economic, environmental, and social vitality of our community, our state, and our world.
Department
Division of Online & Strategic Learning:173020
Department Information
Remote work arrangements can be considered – up to 100% remote.
The salary range for this opportunity is $40,000 – $43,000.
Department Email or Phone Number
mindy.foltz@bsu.edu
Duties & Responsibilities
Ranking
1
Job Duty
Implement, track, and analyze campaigns for online and blended student recruitment and student success using data-informed best practices, including but not limited to student journey maps and online user experience. Collaborate with marketing and student support staff to maximize efforts in the recruitment and retention of online students.
Ranking
2
Job Duty
Manage assets for online and blended program campaigns using the University’s recruitment marketing technology stack, which includes website content management, blogs, email marketing, SMS messaging, and automated workflows in CRM and student success management systems.
Ranking
3
Job Duty
Provide regular and ongoing reporting of campaign activity and trends to the division, with special emphasis on KPIs such as conversion number, conversion rate, and source tracking.
Ranking
4
Job Duty
Manage work and foster collaboration using project management best practices and systems. Communicate with team members consistently on progress and deadlines to ensure deliverables are met on time.
Ranking
5
Job Duty
Lead all efforts in campaign data collection and analysis. This includes, but is not limited to, tracking and reporting on campaign key performance indicators, contextual website analytics, keyword analysis, A/B testing, and other analysis. This requires active, regular participation in meetings with vendors.
Ranking
6
Job Duty
Research best practices in campaign management, tracking, and analysis for adult and online student recruitment and retention. Share knowledge that may impact related efforts in campaign development and student communications with staff the division.
Ranking
7
Job Duty
Support the division’s efforts on social media with campaign analysis. Serve as a backup to the primary social media account manager within the division.
Ranking
8
Job Duty
Support and assist the Customer Experience Strategist and Researcher.
Ranking
9
Job Duty
Participate in assigned individual, team, and small group projects and efforts that promote best practices in the areas of student success.
Ranking
10
Job Duty
Perform other related duties as assigned.
Ranking
11
Job Duty
Maintain regular and predictable attendance.
Posting Detail Information
Posting Number
202201033P
Number of Vacancies
1
Desired Start Date
08/22/2022
Position End Date (if temporary)
Open Date
06/27/2022
Applications Accepted Through Date
08/05/2022
Open Until Filled
No
Information regarding transcripts
The option to upload transcripts is available. Original, official transcripts showing the highest related degree earned is required at the time of hire (even if obtained at BSU). Degree verification will be conducted.
Special Instructions Summary
In the Applicant Documents section of this application, please provide an inclusive excellence statement describing how you would contribute to the development of a diverse and inclusive learning community at Ball State University through your teaching, research, and/or service. Please include examples of your contributions when possible. Word limit 500.
Supplemental Questions
Required fields are indicated with an asterisk (*).
Applicant Documents
Required Documents
- Cover Letter
- Resume
- Inclusive Excellence Statement
- Undergraduate Transcripts
- Master's Transcripts
- Portfolio
Company
Founded in 1918 in Muncie, Indiana, the public research university has grown to more than 22500 students
Spirited and motivated, we learn, grow, and take flight. Our faculty and staff—everyone in our community—embrace students as learning partners from day one. In classrooms and labs, in immersive learning projects, on the sports fields—with creativity and determination—Cardinals Fly. We are grounded in our values, lifted by our knowledge, and go confidently upward toward ever greater opportunities. Ours is a simple promise: to challenge each other to excel. And with Beneficence as our guide—We Fly.
We are committed to excellence through a talented and diverse faculty and staff. Inclusiveness and freedom of expression are a part of our enduring values and inform all of our efforts. We engage students in educational, research, and creative endeavors that empower our graduates to have fulfilling careers and meaningful lives enriched by lifelong learning and service, while we enhance the economic, environmental, and social vitality of our community, our state, and our world. We are excited that you want to join us in these endeavors!
The university offers excellent benefits, including health care and retirement plans, tuition assistance for employees and dependents, and generous time off with pay.
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