Capture photography for posts and create graphics when
Adapt existing content from web articles, news stories, etc.
for use in social media.
Monitor and track appropriate metrics, report these metrics
monthly, and make recommendations to improve performance on social
Monitor and assist in teaching best practices to managers of
affiliated Carroll University accounts.
Manages all primary university social media accounts. Develops
an annual, strategic communications plan that includes an
integrated content strategy supporting university goals and tied to
Serves on crisis communication team to disseminate timely
messages through digital platforms in the event of a campus
Manages social media advertising budgets and uses analytics to
optimize performance and ROI.
Works in collaboration with digital marketing specialist to
integrate social media advertising campaigns and content strategy
into other digital advertising initiatives, admissions campaigns,
email campaigns, fundraising efforts, etc. for maximum reach and
Utilizes website content management system to update existing
content and facilitate new content as needed.
Serves as a thought leader in the use of cutting-edge social
media tactics designed to build, inform and engage key university
audiences. Stays on top of industry trends.
Researches, writes proofreads and copyedits university
materials across a variety of communications platforms.
Supports public relations and special events as necessary.
Bachelor's degree required, preferably in marketing,
journalism, communications or related field.
3 - 7 years of demonstrated experience in the development and
implementation of successful social media marketing projects.
Demonstrated experience in client /account management and
direction of project workflow through all phases of the
marketing/communications process from inception to
3 - 7 years successful track record in B2C social media
platform management, with demonstrated growth in scope and
engagement of online communities through strategic content.
Experience in platforms including but not limited to Facebook,
Twitter, Pinterest, Instagram, Snapchat, TikTok, LinkedIn and
Experience in developing and executing social media advertising
campaigns and using analytics to optimize for maximum ROI.
Demonstrated skills in the use of social media and content
management tools such as Hootsuite and Tweetdeck.
Excellent writing and verbal communication skills.
Experience working with website content management
Experience in or demonstrated knowledge of SEO best practices a
Highly organized and detail-oriented with proven ability to
prioritize responsibilities, handle multiple deadlines, and be
proactive and productive in a fast-paced work environment.
High level of creativity.
Attention and responsiveness to social media during off hours,
and ability to work quickly to engage and respond to issues,
including disseminating university statements and responding to
Demonstrated ability to work independently on self-directed
Experience providing consultative support and driving