Salary and Benefits
The salary range will be from $80,000 - $100,000 per year.
This position is a Management Personnel Plan (MPP) position in the
CSU, and serves at the pleasure of the President.
The CSU enjoys a generous benefits program with employer paid life
insurance ($100,000), as well as health, dental, and vision
insurance with the monthly premium largely paid by the CSU.
Additionally, we offer a broad range of other benefits which
includes dependent and health care reimbursement accounts, tuition
fee waiver, 401k, 457 and 403(b) plans.
The CSU belongs to the CalPERS retirement plan in which medical and
dental insurance continues in qualified retirement.
The CSU has 14 paid holidays and the position earns 24 days of
vacation and 12 days of sick leave per year.
For more information on the benefits program, please visit https://www.csueastbay.edu/hr/benefits/index.html
About Cal State East Bay
Cal State East Bay's beautiful main campus is located in the
Hayward hills with panoramic views of the San Francisco Bay
shoreline. Situated above the city of Hayward, the campus offers an
ideal setting for teaching and learning and yet easy access to the
many cities along the bay. The University has a satellite campus in
Concord, a professional development center in Oakland and a
significant presence online. Founded in 1957, Cal State East Bay is
one of 23 universities of the California State University system
(CSU). With an enrollment over 15,800 students, Cal State East Bay
is recognized as a regionally engaged and globally oriented
university with a strong commitment to academic innovation, student
success, engaged and service learning, diversity, and
About the Position
The Director of the Annual Giving & Leadership Gifts is
responsible for the planning, development and execution of a
comprehensive and effective program that builds a long-term base of
unrestricted and restricted support for university-wide and college
programs and initiatives. The Director will design a successful
program that builds and sustains a donor pipeline in support of the
Major Gift program. The Director will focus on increasing the
number of donors, improving donor retention, and creating
strategies for upgrading donors.
The Director will oversee the Annual Giving program’s multi-channel
approach to secure annual support (gifts up to $25,000) from
alumni, friends, staff, students, and parents. The Director will
plan and execute initiatives including giving days, leadership
giving, young alumni and student acquisition, and faculty/staff
campaigns. The Annual Giving program will play a key role in
developing creative ways to steward all donors to the university
Reporting directly to the Associate Vice President for University
Advancement, the Director also works with the members of the
advancement team to achieve university and college-based
fundraising, stewardship, and alumni engagement goals.
Lead the strategy, planning and growth of Cal State East Bay’s
centralized annual giving program, focused on participation of
alumni, friends, students and parents
- Drive programs and campaigns to increase participation of
alumni and friends in giving, to provide a growing base of donors
to support the university and its key discretionary funds, in
- Develop plans and programs for new fundraising initiatives to
support that goal (for example, day of giving, young alumni
program, recurring giving).
- Oversee and grow efforts that build a culture of philanthropy
and encourage giving among students and recent alumni.
- Serve as chief strategist for annual giving across campus.
Collaborate with campus advancement teams, development officers,
college Deans and other fundraisers on programs, short and
long-term strategies and new initiatives.
- Provide strategic oversight for all annual giving projects and
campaigns with marketing team to develop creative concepts and
detailed tactical plans.
- Advise cross-functional team on annual giving stewardship
- Oversee the annual giving phonathon, crowdfunding and direct
- Supervise the Associate Director of Annual Giving.
Analyze data to inform business decisions and drive results
- Analyze qualitative and quantitative data from multiple sources
to drive continuously improved campaign performance.
- Monitor industry/trend reports and benchmarking analyses to
identify opportunities for growth or efficiency, and to identify
viable new channels.
- Refine segmentation strategies to identify and target donor and
prospect audiences most effectively.
- Monitor, analyze, and report on results to internal and
external constituencies. Prepare and deliver reports for senior
campus leadership as needed.
Develop and execute Leadership Annual Giving programs to grow
revenue to key discretionary funds and the major gift
- Develop a strategic plan for engagement and effective
solicitation and growth in number of leadership-level ($1,000+)
donors for the university, colleges and departmental annual
- Manage a portfolio of 25-50 donors/prospects with annual goals
for visitations and outcomes to secure leadership gifts
- Work with development and prospect management teams to refine
leadership annual giving audiences and tactics that target managed
prospects of all levels.
- Provide messaging direction and guidance on all leadership
annual giving communication.
- Develop leadership annual giving stewardship practices and
Other duties and responsibilities as assigned.
- Staff the Educational Foundation Campaign/Development
- Assist with dedication or public activities related to
- Represent the Vice President for University Advancement and/or
the division by participating on committees relating to university
- Strong knowledge of annual giving strategies, direct response
marketing, social media campaigns, and comprehensive fundraising
- Skilled in strategic planning, critical thinking, and
negotiation; strong analytic aptitude as well as data
- Excellent communication skills, including written and verbal
communications, engaged listening, negotiation, and
- Ability to establish and maintain a complex calendar of
solicitations by targeted constituency and fundraising
- Ability to develop relationships with multiple constituents and
- Demonstrated ability to communicate effectively with a diverse
student population, including faculty, staff, donors and potential
- Ability to manage multiple projects simultaneously and to meet
- Working knowledge of database systems as an end user and
experience with fundraising program budgeting.
- Working knowledge of Word, Outlook, Excel, and Power
Preferred Skills and Knowledge
- A bachelor’s degree from an accredited institution.
- A minimum of three years’ experience working in annual
giving/development/fundraising or related field, preferably in
Condition(s) of Employment
- Prefer knowledge of Raiser’s Edge.
Satisfactory completion of a background check (including LiveScan,
as appropriate), that may include, but is not limited to: criminal
records check, verification of academic credentials, licenses,
certificates, credit history, professional references and/or
verification of work history is required for employment. Cal State
East Bay will issue a conditional offer of employment to the
selected candidate, which may be rescinded if the background check
reveals disqualifying information, and/or it is discovered that the
candidate knowingly withheld or falsified information.
Unsatisfactory results may also affect the continued employment of
current Cal State East Bay employees who were conditionally offered
All background checks are conducted through the university's third
party vendor, Accurate. LiveScan is conducted through the
University Police Department.
As an Equal Opportunity Employer, Cal State East Bay does not
discriminate on the basis of any protected categories: age,
ancestry, citizenship, color, disability, gender, immigration
status, marital status, national origin, race, religion, sexual
orientation, or veteran's status. The University is committed to
the principles of diversity in employment and to creating a
stimulating learning environment for its diverse student
All California State University campuses, including Cal State East
Bay, are smoke and tobacco-free. For more information, please visit
our website at http://www.csueastbay.edu/smokeandtobaccofree/
In compliance with state and federal crime awareness and campus
security legislation, including The Jeanne Clery Disclosure of
Campus Security Policy and Crime Statistics Act, the Cal State East
Bay Annual Campus Security Report is available at: http://www.csueastbay.edu/upd/safety-and-security-reports.html
At CSUEB, the following nine competencies have been identified as
valued leadership qualities: Communication, Cooperation,
Delegation, Empathy, Feedback, Innovation, Leadership Presence,
Passion and Strategic Ability. While we may not expect our managers
to exhibit all of these competencies, we do expect them to aspire
to develop them. As part of the annual evaluation review process,
the Director of the Annual Giving and Leadership Gifts will be
evaluated on each.
Cal State East Bay is not a sponsoring agency for Staff or
Management positions and we are not an E-Verify employer.
The incumbent in this position may be considered a mandated
reporter under the California Child Abuse and Neglect Reporting Act
and will be required to comply with requirements set forth in the
CSU Executive Order 1083 as a condition of employment.
CSU Vaccination Policy
CSU requires faculty, staff, and students who are accessing campus
facilities to be immunized against COVID-19 or declare a medical or
religious exemption from doing so. Any candidates advanced in a
currently open search process should be prepared to comply with
this requirement. The systemwide policy can be found at https://calstate.policystat.com/policy/9779821/latest/
and questions may be sent to email@example.com
June 24, 2022 (1:45 PM) Pacific Daylight