Digital Marketing Strategist
- Employer
- Skidmore College
- Location
- New York, United States
- Salary
- Salary Not Specified
- Date posted
- Aug 19, 2021
View more
- Position Type
- Faculty Positions, Business & Management, Marketing & Sales, Communications, Digital Media, Public Relations & Advertising, Professional Fields, Social Work & Human Services, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus)
- Employment Type
- Full Time
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Job Details
This is a re-post of the position with a change in the years of experience required.
The Digital Marketing Strategist is responsible for supporting the College’s social media and other digital communications strategies. By creating effective and innovative content — including social posts, copywriting, branded graphics, quick video, display advertising, pay-per-click, retargeting and remarketing, search engine marketing, paid social advertising, boosted social content and native advertising — the Digital Marketing Strategist develops and manages effective online communities and marketing strategies.
The Strategist must have a keen sense of storytelling, superior judgment and communications skills, must exhibit a collaborative spirit and desire to stay current with changing social tools and digital marketing trends . Reporting to the director of marketing and engagement, this role will work with faculty, staff, students, and administrators across the college to engage prospective students, parents, alumni, donors, and the general public. The coordinator will collaborate closely with the Digital Marketing Manager and others in the Office of Communications and Marketing to identify digital and social media opportunities that communicate the innovative vision and mission of the College.
Job Description:
- Plan, create, and post content to Skidmore’s “flagship” social
media accounts. Measure and monitor results. Provide support and
guidance on best practices to admins and other users of “affiliate”
accounts across campus (i.e. Career Development Center, Tang
Museum, Residential Life, etc.).
- Be an active participant in the Skidmore’s community, seeking
out new ideas and generating content (conducting interviews, taking
photos and videos, writing posts, building ads) to be shared on
various social media channels.
- Maintain organic social content calendars that match the
lifecycles of key audiences, with a particular focus on driving
application/enrollment for College Admissions, and
fundraising/engagement for Advancement and Alumni
Relations.
- Develop and deploy paid social campaigns, giving input on
budget and schedule, and working closely with other marketing
colleagues (including graphic designers and developers) to retarget
web visitors, boost existing posts/content, or create new content
that is on-brand and in-line with College standards.
- Monitor and measure all social media efforts (organic and paid)
to optimize content and messaging. Prepare reports and
recommendations for future efforts.
- Provide consistent and timely social listening information to
media relations and PR colleagues, analyzing trends, sentiment, and
identifying emerging issues among audiences
- Actively and responsibly engage with Skidmore’s online
communities, creating positive (digital) interactions with key
constituents — particularly prospective families, alumni and donors
— on social platforms
- Co-manage the College’s central advertising and digital
marketing tools, including Google Ads Manager, Facebook Business
Suite, AdEspresso, Sprout Social (or similar), etc.
- When needed, support external-facing virtual events and
livestreaming through management of platforms such as Zoom Webinar,
Vimeo/Livestream, YouTube Live and live social video
- Assist with the hiring, management and professional development of student workers
Education : Bachelors preferred, Associates required
Experience:
The Digital Marketing Strategist will be a digital and social media professional with at least 1 year of hands-on experience in their field. Successful applicants must have a demonstrated understanding of the interconnected world of organic and paid social media, digital technologies, community engagement and management, and issues prevention. They must also have experience deploying digital advertising and making data-driven decisions for effective campaigns. A background in (digital-based) crisis communications and virtual event programming is beneficial. Higher ed or non-profit experience is preferred but not required.
Required documents needed to apply:
- Online application
- Current resume
- Cover letter
- Name and contact information for three (3) professional references
Pay Range: Commensurate with experience
In order to prevent or significantly reduce the risk of COVID-19 transmission at Skidmore College and protect all members of the College community from infection, successful candidates will be required to submit proof of full vaccination as a condition of employment, unless exempted as a reasonable accommodation of a medical condition or sincerely religious belief or practice.
EEO STATEMENT
Skidmore College is committed to being an inclusive campus community and, as an Equal Opportunity Employer, does not discriminate in its hiring or employment practices on the basis of race, color, creed, religion, gender, age, national or ethnic origin, physical or mental disability, military or veteran status, marital status, sex, sexual orientation, gender identity or expression, genetic information, predisposition or carrier status, domestic violence victim status, familial status, dating violence, or stalking, or any other category protected by applicable federal, state or local laws.
Employment at Skidmore College is contingent upon an acceptable background check result.
CREATIVE THOUGHT MATTERS.
Company
Skidmore College is a highly ranked, liberal arts college in Saratoga Springs, New York, where Creative Thought Matters.
We're a four-year private, nonsectarian, coeducational school that invites 2,700 undergraduate students to engage in 44 majors, 19 varsity athletics teams, and more than 100 student clubs. They also benefit from award-winning dining and residential halls and lifelong connections with some of the smartest and most dedicated and passionate faculty in the industry.
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