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Assistant Director of Admissions, Pre-Enrollment Programs

Appalachian State University
North Carolina, United States
Salary Not Specified
Posted date
Aug 19, 2021

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Position Type
Administrative, Business & Administrative Affairs, Human Resources Administration, Affirmative Action & Equal Opportunity, Student Affairs, Admissions, Enrollment, Retention & Registrar, Minority & Multicultural Affairs, Other Student Affairs
Employment Type
Full Time
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Position Title Assistant Director of Admissions, Pre-Enrollment Programs Position Number 084961 Department Admissions - 240300 Description of University

Appalachian State University, in North Carolina’s Blue Ridge Mountains, prepares students to lead purposeful lives as global citizens who understand and engage their responsibilities in creating a sustainable future for all. The transformational Appalachian experience promotes a spirit of inclusion that brings people together in inspiring ways to acquire and create knowledge, to grow holistically, to act with passion and determination, and embrace diversity and difference. As one of 17 campuses in the University of North Carolina system, Appalachian enrolls about 20,000 students, has a low student-to-faculty ratio and offers more than 150 undergraduate and graduate majors.

Minimum Qualifications
  • Bachelor’s degree in student counseling, communications, education, business or public relations, marketing, or other related fields.
  • Experience and ability to operate independently, exercising independent judgment and discretion and with little or no guidance, and to be able to make decisions on behalf of the Admissions Office and the University that are appropriate, timely, and defensible.
  • Good knowledge of a student-centered/customer service-oriented philosophy is essential; knowledge and understanding of the structure and chain of responsibilities within a university.
  • Excellent interpersonal, speaking, and writing skills.
  • Strong organizational skills.
  • Other job-related education and/or experience may be substituted for all or part of these basic requirements.
License/Certification Required
N/A Essential Duties and Responsibilities
The Assistant Director of Admissions is a twelve-month exempt ( EHRA ) position that leads and assists in the coordination of Appalachian State University’s ( ASU ) recruitment of prospective undergraduate students. This position is responsible for planning and assessing strategic recruitment and yield activities by exercising and continually developing a strong understanding of general market characteristics and trends as well as those specific to Appalachian. The Assistant Director counsels prospective students and their families in their college search process and their transition from high schools, 2-year institutions, or other 4-year institutions to Appalachian State by providing information and assistance about the admissions and financial aid process, academic programs, campus visitation, and housing. This position also builds relationships with and serves as primary contact for high school and independent counselors as well as 2-year college advisors.
The Assistant Director is an essential part of a constructive and collaborative recruitment team that shares the responsibility for meeting the University’s strategic enrollment goals and enrolling students that echo Appalachian’s strategic plan. Admissions at Appalachian is particularly seeking candidates who have experience working with students from diverse backgrounds and have a demonstrated commitment to improving access to higher education for students from populations underrepresented at Appalachian State.

Duties and responsibilities of the position include but are not limited to the following:

  • Develop and implement college access programming during both the academic year and the summer.
  • Collaborate and coordinate services with pre-college programs on the Appalachian campus and region.
  • Develop and implement student visits to campus in collaboration with ASU students and/or faculty.
  • Develop appropriate college access programming relevant to the needs of students and the University’s strategic plan.
  • Collaborate with ASU Admissions to develop marketing materials and recruitment plans for diverse populations.
  • Serve as a territory manager by planning, executing, and assessing all recruitment operations (on and off-campus) necessary to meet recruitment and enrollment goals within an assigned geo-market.
  • Assist with planning and/or implementation of general on and off-campus recruitment and yield events throughout the cycle.
  • Travel extensively to high schools and attend college fairs, college nights, receptions, and other programs in this region to recruit prospective students.
  • Developing and strengthening ties with high school counselors, independent counselors, community college counselors, alumni, and other key influencers in the recruitment process within the assigned geo-market.
  • Conducting extensive outreach and relationship and conversation-building activities (via in-person communication, phone, email, written correspondence, and social media) with prospective students and their families throughout the recruitment funnel.
  • Submitting territory management reports of recruitment and prospective student activity to the Senior Associate Director throughout the recruitment cycle.
  • Reviewing and assessing student applications and supplemental materials and providing admission decision recommendations for applicants.
  • Engaging in and/or leading other initiatives or tasks as assigned.
Suggested Salary Range Commensurate with experience Physical Demands of Position
Typical physical demands of a professional position within a university, and
a valid driver’s license and ability to rent a vehicle; and ability to lift and move 40 pounds, with or without reasonable accommodation.

Special Instructions to Applicants
Please attach required documents:
Cover Letter and Resume.

List a minimum of 3 professional references in the application or attach a List of References with Contact Information. AA/EEO Statement

Appalachian State University is an Affirmative Action/Equal Opportunity Employer. The University does not discriminate in access to its educational programs and activities, or with respect to hiring or the terms and conditions of employment, on the basis of race, color, national origin, religion, sex, gender identity and expression, political affiliation, age, disability, veteran status, genetic information or sexual orientation.

Director of Human Resources/ EEO Officer
Office of Human Resources
330 University Hall Dr.
Boone, NC 28608
(828) 262-3187

Director of Title IX Compliance/Title IX Coordinator
Office of Title IX Compliance
123 I.G. Greer Hall
Boone, NC 28608
(828) 262-2144

ADA /504 Coordinator & Office of Disability Resources Director
Office of Disability Resources
224 Joyce Lawrence Lane/Suite 112 Anne Belk Hall
Boone, NC 28608
(828) 262-3056

Diversity and Inclusion at Appalachian

We at Appalachian State University are committed to diversity, equity, and inclusive excellence both locally and globally.

We understand that the successful implementation of diversity, equity, and inclusive excellence is the responsibility of the entire university community, including alumni and official university governing bodies. A diverse campus community supports an influx of broad and distinct ideas that increase learning opportunities and strengthen the impact of our community as we work collectively to achieve a just experience for all.

We actively encourage, support, and promote a global mindset and an equitable environment where all will know that they belong and are safe to express their culture, identity, values, ideas, opinions, and creativity. We are committed to creating a culture of equity opportunity for all, one that has an expectation of fairness, justice, and equity-minded practice at all levels of the university community.

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