Assistant Director of Admissions, Pre-Enrollment Programs
Admissions - 240300
Description of University
Appalachian State University, in North Carolina’s Blue Ridge
Mountains, prepares students to lead purposeful lives as global
citizens who understand and engage their responsibilities in
creating a sustainable future for all. The transformational
Appalachian experience promotes a spirit of inclusion that brings
people together in inspiring ways to acquire and create knowledge,
to grow holistically, to act with passion and determination, and
embrace diversity and difference. As one of 17 campuses in the
University of North Carolina system, Appalachian enrolls about
20,000 students, has a low student-to-faculty ratio and offers more
than 150 undergraduate and graduate majors.
- Bachelor’s degree in student counseling, communications,
education, business or public relations, marketing, or other
- Experience and ability to operate independently, exercising
independent judgment and discretion and with little or no guidance,
and to be able to make decisions on behalf of the Admissions Office
and the University that are appropriate, timely, and
- Good knowledge of a student-centered/customer service-oriented
philosophy is essential; knowledge and understanding of the
structure and chain of responsibilities within a university.
- Excellent interpersonal, speaking, and writing skills.
- Strong organizational skills.
- Other job-related education and/or experience may be
substituted for all or part of these basic requirements.
Essential Duties and Responsibilities
The Assistant Director of Admissions is a twelve-month exempt (
EHRA ) position that leads and assists in the coordination of
Appalachian State University’s ( ASU ) recruitment of prospective
undergraduate students. This position is responsible for planning
and assessing strategic recruitment and yield activities by
exercising and continually developing a strong understanding of
general market characteristics and trends as well as those specific
to Appalachian. The Assistant Director counsels prospective
students and their families in their college search process and
their transition from high schools, 2-year institutions, or other
4-year institutions to Appalachian State by providing information
and assistance about the admissions and financial aid process,
academic programs, campus visitation, and housing. This position
also builds relationships with and serves as primary contact for
high school and independent counselors as well as 2-year college
The Assistant Director is an essential part of a constructive and
collaborative recruitment team that shares the responsibility for
meeting the University’s strategic enrollment goals and enrolling
students that echo Appalachian’s strategic plan. Admissions at
Appalachian is particularly seeking candidates who have experience
working with students from diverse backgrounds and have a
demonstrated commitment to improving access to higher education for
students from populations underrepresented at Appalachian
Duties and responsibilities of the position include but are not
limited to the following:
- Develop and implement college access programming during both
the academic year and the summer.
- Collaborate and coordinate services with pre-college programs
on the Appalachian campus and region.
- Develop and implement student visits to campus in collaboration
with ASU students and/or faculty.
- Develop appropriate college access programming relevant to the
needs of students and the University’s strategic plan.
- Collaborate with ASU Admissions to develop marketing materials
and recruitment plans for diverse populations.
- Serve as a territory manager by planning, executing, and
assessing all recruitment operations (on and off-campus) necessary
to meet recruitment and enrollment goals within an assigned
- Assist with planning and/or implementation of general on and
off-campus recruitment and yield events throughout the cycle.
- Travel extensively to high schools and attend college fairs,
college nights, receptions, and other programs in this region to
recruit prospective students.
- Developing and strengthening ties with high school counselors,
independent counselors, community college counselors, alumni, and
other key influencers in the recruitment process within the
- Conducting extensive outreach and relationship and
conversation-building activities (via in-person communication,
phone, email, written correspondence, and social media) with
prospective students and their families throughout the recruitment
- Submitting territory management reports of recruitment and
prospective student activity to the Senior Associate Director
throughout the recruitment cycle.
- Reviewing and assessing student applications and supplemental
materials and providing admission decision recommendations for
- Engaging in and/or leading other initiatives or tasks as
Suggested Salary Range
Commensurate with experience
Physical Demands of Position
Typical physical demands of a professional position within a
a valid driver’s license and ability to rent a vehicle; and ability
to lift and move 40 pounds, with or without reasonable
Special Instructions to Applicants
Please attach required documents:
Cover Letter and Resume.
List a minimum of 3 professional references in the application or
attach a List of References with Contact Information.
Appalachian State University is an Affirmative Action/Equal
Opportunity Employer. The University does not discriminate in
access to its educational programs and activities, or with respect
to hiring or the terms and conditions of employment, on the basis
of race, color, national origin, religion, sex, gender identity and
expression, political affiliation, age, disability, veteran status,
genetic information or sexual orientation.
Director of Human Resources/ EEO Officer
Office of Human Resources
330 University Hall Dr.
Boone, NC 28608
Director of Title IX Compliance/Title IX Coordinator
Office of Title IX Compliance
123 I.G. Greer Hall
Boone, NC 28608
ADA /504 Coordinator & Office of Disability Resources
Office of Disability Resources
224 Joyce Lawrence Lane/Suite 112 Anne Belk Hall
Boone, NC 28608
Diversity and Inclusion at Appalachian
We at Appalachian State University are committed to diversity,
equity, and inclusive excellence both locally and globally.
We understand that the successful implementation of diversity,
equity, and inclusive excellence is the responsibility of the
entire university community, including alumni and official
university governing bodies. A diverse campus community supports an
influx of broad and distinct ideas that increase learning
opportunities and strengthen the impact of our community as we work
collectively to achieve a just experience for all.
We actively encourage, support, and promote a global mindset and an
equitable environment where all will know that they belong and are
safe to express their culture, identity, values, ideas, opinions,
and creativity. We are committed to creating a culture of equity
opportunity for all, one that has an expectation of fairness,
justice, and equity-minded practice at all levels of the university