Marketing Strategist - Advancement External Affairs

Syracuse University
New York, United States
Salary Not Specified
Posted date
Aug 17, 2021

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Public Relations & Advertising, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Executive, Executive Directors
Employment Type
Full Time
Posting Details

Job # 037353 Department Code 24004-6012 Department Marketing Job Title Marketing Strategist - Advancement External Affairs Location Syracuse, NY Pay Range Commensurate with Experience Staff Level S4 FLSA Status Exempt Hours
Standard University business hours

8:30am – 5:00pm (academic year)

8:00am – 4:30pm (summer)

Hours may vary based on operational needs. Job Type Full-time Campus Syracuse, NY Unionized Position Code Not Applicable Job Description
Reporting to the Director of Marketing Strategy, for Advancement, the Marketing Strategist, is a strategic-thinker who can envision, build and implement plans, this individual is a dot-connector who must understand how all of our marketing efforts can work together to build our brand and advance goals. The Strategist partners with Advancement and External Affairs and others within Marketing division to bring marketing strategies from concept to completion. A modern marketer, this individual thinks in a holistic way and knows how to bring together channel owners, creative producers and communicators together to develop and implement effective marketing plans that leverage research insights to drive tangible, measurable results. A problem-solver, ensures that projects stay on-time and on- budget. This individual builds and manages relationships and mobilizes resources to meet goals. Understanding of the fundamentals of brand stewardship. Qualifications
  • Bachelor’s degree or combination of education and experience.
  • Three (3) plus years in marketing strategy development.
  • A track record of implementing major national omnichannel marketing campaigns which meet or exceeded stated measurable goals.
  • Previous work experience in higher education is preferred.
Job Specific Qualifications
  • A big-picture thinker, is able to connect dots across multiple campaigns to drive an enterprise-level approach to strategic marketing. Deep understanding and experience about brand expression and experience and knows how to bring a brand to life through strategic marketing campaigns.
  • A team player. Works collaboratively with diverse groups inside and outside of the University. Experience working in a team-centric operation.
  • Outstanding communication and organizational skills are necessary. This individual must be able to work well with an exceptionally wide range of people including senior executive and administrative staff.
  • Calm under pressure. Can manage stressful situations in a solution-oriented way with a positive attitude.
  • Comfortable working irregular hours.
  • Writes, implements marketing plans. Measures success. Partners with AEA unit to deeply understand their business and objectives.
  • Collaborates with other Marketing departments to advocate for business partners and ensure plans are executed effectively.
  • Maps out annual strategies and campaign plans.
  • Leverages research insights.
Physical Requirements
Not Applicable Tools/Equipment
Not Applicable Application Instructions
In addition to completing an online application, please attach a resume and cover letter. About Syracuse University
Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit About the Syracuse area
Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal. EEOC
Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities. Commitment to Supporting and Hiring Veterans
Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members. Commitment to a Diverse and Inclusive Campus Community
Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity. Quick Link Job Posting Date 08/17/2021 Application Deadline Full Consideration By Job Category Staff Message to Applicants

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