Marketing Strategist - Advancement External Affairs
Commensurate with Experience
Standard University business hours
8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)
Hours may vary based on operational needs.
Unionized Position Code
Reporting to the Director of Marketing Strategy, for Advancement,
the Marketing Strategist, is a strategic-thinker who can envision,
build and implement plans, this individual is a dot-connector who
must understand how all of our marketing efforts can work together
to build our brand and advance goals. The Strategist partners with
Advancement and External Affairs and others within Marketing
division to bring marketing strategies from concept to completion.
A modern marketer, this individual thinks in a holistic way and
knows how to bring together channel owners, creative producers and
communicators together to develop and implement effective marketing
plans that leverage research insights to drive tangible, measurable
results. A problem-solver, ensures that projects stay on-time and
on- budget. This individual builds and manages relationships and
mobilizes resources to meet goals. Understanding of the
fundamentals of brand stewardship.
- Bachelor’s degree or combination of education and
- Three (3) plus years in marketing strategy development.
- A track record of implementing major national omnichannel
marketing campaigns which meet or exceeded stated measurable
- Previous work experience in higher education is preferred.
Job Specific Qualifications
- A big-picture thinker, is able to connect dots across multiple
campaigns to drive an enterprise-level approach to strategic
marketing. Deep understanding and experience about brand expression
and experience and knows how to bring a brand to life through
strategic marketing campaigns.
- A team player. Works collaboratively with diverse groups inside
and outside of the University. Experience working in a team-centric
- Outstanding communication and organizational skills are
necessary. This individual must be able to work well with an
exceptionally wide range of people including senior executive and
- Calm under pressure. Can manage stressful situations in a
solution-oriented way with a positive attitude.
- Comfortable working irregular hours.
- Writes, implements marketing plans. Measures success. Partners
with AEA unit to deeply understand their business and
- Collaborates with other Marketing departments to advocate for
business partners and ensure plans are executed effectively.
- Maps out annual strategies and campaign plans.
- Leverages research insights.
In addition to completing an online application, please attach a
resume and cover letter.
About Syracuse University
Syracuse University is a private, international research university
with distinctive academics, diversely unique offerings and an
undeniable spirit. Located in the geographic heart of New York
State, with a global footprint, and nearly 150 years of history,
Syracuse University offers a quintessential college
The scope of Syracuse University is a testament to its strengths: a
pioneering history dating back to 1870; a choice of more than 200
majors and 100 minors offered through 13 schools and colleges;
nearly 15,000 undergraduates and 5,000 graduate students; more than
a quarter of a million alumni in 160 countries; and a student
population from all 50 U.S. states and 123 countries. For more
information, please visit www.syracuse.edu.
About the Syracuse area
Syracuse is a medium-sized city situated in the geographic center
of New York State approximately 250 miles northwest of New York
City. The metro-area population totals approximately 500,000. The
area offers a low cost of living and provides many social,
cultural, and recreational options, including parks, museums,
festivals, professional regional theater, and premier shopping
venues. Syracuse and Central New York present a wide range of
seasonal recreation and attractions ranging from water skiing and
snow skiing, hiking in the Adirondacks, touring the historic sites,
visiting wineries along the Finger Lakes, and biking on trails
along the Erie Canal.
Syracuse University is an equal-opportunity, affirmative-action
institution. The University prohibits discrimination and harassment
based on race, color, creed, religion, sex, gender, national
origin, citizenship, ethnicity, marital status, age, disability,
sexual orientation, gender identity and gender expression, veteran
status, or any other status protected by applicable law to the
extent prohibited by law. This nondiscrimination policy covers
admissions, employment, and access to and treatment in University
programs, services, and activities.
Commitment to Supporting and Hiring Veterans
Syracuse University has a long history of engaging veterans and the
military-connected community through its educational programs,
community outreach, and employment programs. After World War II,
Syracuse University welcomed more than 10,000 returning veterans to
our campus, and those veterans literally transformed Syracuse
University into the national research institution it is today. The
University’s contemporary commitment to veterans builds on this
historical legacy, and extends to both class-leading initiatives
focused on making an SU degree accessible and affordable to the
post-9/11 generation of veterans, and also programs designed to
position Syracuse University as the employer of choice for military
veterans, members of the Guard and Reserve, and military family
Commitment to a Diverse and Inclusive Campus Community
Syracuse University maintains an inclusive learning environment in
which students, faculty, administrators, staff, curriculum, social
activities, governance, and all other aspects of campus life
reflect a diverse, multi-cultural, and international worldview. The
University community recognizes and values the many similarities
and differences among individuals and groups. At Syracuse, we are
committed to preparing students to understand, live among,
appreciate, and work in an inherently diverse country and world
made up of people with different ethnic and racial backgrounds,
military backgrounds, religious beliefs, socio-economic status,
cultural traditions, abilities, sexual orientations and gender
identities. To do so, we commit ourselves to promoting a community
that celebrates and models the principles of diversity and
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