General Statement of Job
The Assistant Athletic Director for External Operations is
responsible for the external functions of the athletic department
including, but not limited to, the corporate sponsorship program,
ticket sales and operations, marketing, communications, community
engagement, and game/event operations.
Specific Duties and Responsibilities
Supervisors externally-focused staff members, including the
Director of Marketing and Creative Content and the Director of
Sport supervision as assigned by Director of Athletics.
Develops and coordinates the corporate relations regarding
sponsorship, benefits, appropriate marketing materials and ensures
fulfillment and satisfaction of corporate partnership
Handles commercial log generation, client commercial upkeep, and
radio station contracts.
Creates and manages the sale and upkeep of virtually all
sponsorship inventory associated with MSSU athletics including
radio, signage, game/tournament sponsorships, print, and LED
Works closely with colleagues in the Development department,
Alumni Association and Advancement division in achieving the
Athletic department and University sponsorship goals, including
collaboration on marketing materials for existing University
athletic gift opportunities.
Works closely with colleagues in the University Relations and
Marketing Department in order to better serve, promote and inform
Will sell additional university advertisements, with a limited
focus on such projects as Crossroads Magazine, while maintaining a
primary focus on Athletic Sponsorship and Sales.
Oversees all aspects of ticket sales for athletic events,
including season tickets, single-game tickets, and Lionbacker
campaigns. Responsible for developing promotional and marketing
materials for ticket sales.
Manages the recording of all ticket sales, tracking of ticket
inventory, and ordering of all ticket materials.
Responsible for set up, operation, and clean up of all game day
Serves as the primary game day administrator for the department
and ensures all home events have appropriate administrative
coverage in accordance with any NCAA, MIAA, or institutional
Recruits, trains, and schedules all game management staff to
ensure an appropriate game environment, proper care of game
officials and visiting teams, and the safety and security of
participants and spectators.
Serves as the primary contact for game officials and visiting
Supervises Concessions Manager when applicable, and manages all
concessions operations, including the ordering and tracking of
inventory, set up, operation, and cleanup of concessions areas.
Successfully works with diverse populations.
Performs other related duties as required.
Education, Experience, and Licenses
Bachelor’s degree (B.A. or B.S.) from an accredited four-year
college or university in related field is required. Master’s degree
Minimum of three years of work-related skill, knowledge, or
experience is required; or any combination of education and
Current driver license for transportation purposes.
Knowledge, Skills, and Abilities
To perform this job successfully, an individual must be able to
perform each essential duty satisfactorily. The requirements listed
below are representative of the knowledge, skill, and/or ability
required. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential
- Requires the ability to manage a team of individuals to ensure
all areas of responsibility are met.
- Requires the ability to think critically, react quickly and
appropriately, and problem solve.
- Requires the willingness and ability to manage conflict and a
variety of personality types.
- Ability to read, analyze, and interpret general business
periodicals, professional journals, technical procedures, or
- Ability to write reports, business correspondence, and
- Ability to effectively present information and respond to
questions from groups of managers, clients, customers, and the
- Requires the ability to accept, receive, and/or collect
- Requires the ability to be accountable for inventory/property
- Requires the ability to use small office equipment, including
copy machines or multi-line telephone systems.
- Ability to deal with non-verbal behavior in assisting with
- Requires the ability to make recommendations that impact the
- Requires the ability to manage the budget within assigned
- Requires the ability to oversee purchasing authority up to
$1,000 without approval from supervisor.
- Requires the ability to use computers for data entry.
- Requires the ability to use highly technical computer
- Requires knowledge and ability to design brochures, pamphlets
and other marketing/Corporate Sales materials
Physical Demands/Work Environment
The physical demands described here are representative of those
that must be met by an employee to successfully perform the
essential functions of this job. Reasonable accommodations may be
made to enable individuals with disabilities to perform the
essential functions. While performing the duties of this job, the
employee is regularly required to stand; walk; use hands to finger,
handle, or feel; reach with hands and arms (including the use of a
computer keyboard); and talk or hear (including the use of a
telephone). The employee is occasionally required to climb or
balance; stoop, kneel, crouch, or crawl; and taste or smell. The
employee is occasionally required to sit. The employee must
occasionally lift and/or move up to 50 pounds. The employee must be
able to work long hours during game days. Specific vision abilities
required by this job include close vision, distance vision, color
perception, peripheral vision, depth perception, texture
perception, and ability to adjust focus.
While performing the duties of this job, the employee is
occasionally exposed extreme weather conditions while working
outside football games; and risk of electrical shock. The noise
level in the work environment is usually loud.
NOTICE: The above job profile does not
include all essential and nonessential duties of this job. All
employees with disabilities are encouraged to contact Human
Resources to review and discuss the essential and nonessential
functions of the job. An employee with a disability can evaluate
the job in greater detail to determine if she/he can safely perform
the essential function of this job with or without reasonable