The Assistant Director for Academic Relations is responsible for
content development and promotion of Southeastern Conference (SEC)
programs and activities designed to highlight the full range of
academic and intercollegiate athletic accomplishments and impact of
SEC member universities. The Assistant Director for Academic
Relations also manages the SEC’s academic social media
Duties include, but are not limited to, the following.
- Develop and deploy the SEC’s daily academic social media and
website plan, with both immediate and long-term strategies.
- Consistent with the digital media plan, design a range of
creative content for use on the SEC academic social media
platforms, in leading industry publications and on the academic
website (https://www.TheSECU.com). Examples
include creative built around rankings, awards, scholarships
earned, grants received and key administrative appointments.
- Design creative content to highlight the SEC's academic
programs and activities, including the SEC Academic Leadership
Development Program, SEC College Tour, SEC Faculty Achievement
Awards, SEC Faculty Travel Program, SEC MBA Case Competition and
SEC Student Pitch Competition, among other efforts.
- Design single and multi-page publications for various programs
and events, such as the SEC Academic Leadership Development Program
directory and the annual social and digital performance
- Foster relationships with SEC university social media
strategists, including organizing and facilitating regular meetings
of these individuals, and other campus communicators.
- Gather and evaluate social media data, analytics and metrics to
aid in decision-making and to measure growth.
- Attend all applicable SEC academic programs and activities to
provide real-time social media coverage, and to represent the
- Write academic announcements and regular feature stories,
sometimes on deadline, to be published on the SEC academic
- Assist in maintaining a dynamic academic website by generating,
identifying and uploading content and helping maximize promotional
opportunities available on the website, such as rotating banners
and individual university pages.
- Consult with planning SEC universities to ensure proper use of
the SEC logo and identity for graphic design, website, publication
and printing purposes relative to applicable SEC programs and
- Attend SEC student-athlete engagement activities to provide
real-time social media coverage and assist with related
communications. Activities include the SEC Career Tour and the SEC
Leadership Councils/Student-Athlete Advisory Council meetings.
- If needed, coordinate the SEC Student Music Ensemble, which
includes but is not limited to working with the identified
university musical director and appropriate SEC staff regarding the
annual student group that performs during the SEC Football
- Perform other duties as assigned by the Associate Commissioner
for Academic Relations.
The successful candidate should possess at least three years of
professional experience in graphic design and social media
management, with complementary experience in website management and
communications, all preferably in higher education. The successful
candidate will also have completed the requirements for a
bachelor’s degree in a relevant field of study from an accredited
college or university.
Required competencies include an advanced knowledge of graphic
design and layout techniques, along with current social media
trends and operations for a variety of platforms. Candidates should
also possess a basic understanding of website content management.
Additional competencies include exceptional oral and written
communication skills and a proficiency in the Microsoft Office
Suite. Further, candidates should have the ability to organize and
multi-task effectively. He or she will be expected to work
independently and cooperatively in a fast-paced and inclusive
environment; be a self-starter while showing initiative; and be
willing to travel and work evenings, weekends, holidays and