Social Media Specialist
The Social Media Specialist will promote Washburn to prospective
students on the university’s social media channels, including
TikTok, Instagram, Twitter, Snapchat and Facebook. This position
will enhance recruiting efforts by generating the content,
including photos and videos, to tell Washburn’s story and
demonstrate the value of an education at the university to
prospective students. The ideal candidate must be proficient on
social media platforms, have effective communication skills to
convey clear and concise messages, meet deadlines amidst frequent
interruptions, changes, and a busy environment.
With a self-starter demeanor and a strong affinity for all things
social media, this person will supervise the university’s main
channels, including planning, generating and publishing content.
The ideal candidate will develop and encourage a strong sense of
community across the channels and build relationships on campus to
cultivate content through various departments and students.
Essential Job Functions of Position
The Social Media Specialist will analyze data to adjust on the
various channels and maintain current knowledge of and monitor best
practices, trends and guidelines. In addition, this position will
develop plans for implementing and maintaining new social media
channels, as needed.
The Specialist will support the Marketing and Communications team
in personalizing communication campaigns with content generated for
Manage the university’s main social media channels, including
TikTok, Instagram, Twitter, Snapchat and Facebook.
Develop content, including photos and videos, and strategy to reach
prospective students for each channel
Develop monthly analytic reports
Identify social media trends and adapt them to the university
Develop a content calendar for social media
Collaborate with campus constituents to promote the university and
develop content, including success stories and event coverage
Perform additional job-related duties as assigned or as
Non-Essential Job Functions of Position
May assist other staff with communications campaigns in the
university’s constituent relationship management ( CRM ) system,
including identifying specific tracks for prospective
Education and Experience
Knowledge, Skills & Abilities
Knowledge of social media platforms
Demonstrated effective and creative communication skills
Efficient time and project management skills
Self-starter who will thrive in a fast-paced, dynamic
Experience managing TikTok and/or Instagram accounts for an
Experience working on social media accounts and/or marketing
campaigns in the workplace
Skilled with or working knowledge of video production
Experience with photography
Licenses, Certifications & Registrations
Additional Requirements (e.g. Physical Demands)
Campus Security Authority
Special Instructions to Applicant
Please submit two-three samples of your marketing and
communications campaigns, including social media.
Regular Business Hours, Other - Semi-often weekday evening and
occasional weekend hours
Average Hours per Week
Months per Year
Washburn is dedicated to providing a student-centered and teaching
focused academic environment and a curriculum that engages the
diversity of human experience across the globe. We seek candidates
who are committed to Washburn’s efforts to create a climate that
fosters the growth and development of a diverse student body, and
we encourage applications from members of groups that have been
historically underrepresented in higher education. Application
materials should clearly articulate how the candidate will
contribute to the University’s commitment to diversity and
inclusion through their teaching, research, and/or service.
Washburn University is an EOE . Washburn University provides equal
access to and opportunity in its programs, facilities, and
employment without regard to race, color, religion, age, national
origin, ancestry, disability, sex, sexual orientation, gender
identity, genetic information, veteran status, or marital or
Background Check Required?
Driving History Checked?
Drug Screen Required?
Anticipated Start Date
Position End Date (if temporary)
For earliest consideration apply by
Posting Close Date
Open Until Filled?
Quick Link for Direct Access to Posting
Required fields are indicated with an asterisk (*).
Documents Needed to Apply
- * Do you have a Bachelor's degree?
- Yes, by the end of semester of hire.
- * Are you available to work some evenings and/or weekends?
- Cover Letter