Social Media Specialist
- Employer
- Washburn University
- Location
- Kansas, United States
- Salary
- Salary Not Specified
- Date posted
- Aug 16, 2021
View more
- Position Type
- Faculty Positions, Business & Management, Marketing & Sales, Communications, Public Relations & Advertising, Professional Fields, Social Work & Human Services, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Editing & Publications Management
- Employment Type
- Full Time
Job Details
Position Details
Position Title
Social Media Specialist
Position Number
001155
Position Summary
The Social Media Specialist will promote Washburn to prospective students on the university’s social media channels, including TikTok, Instagram, Twitter, Snapchat and Facebook. This position will enhance recruiting efforts by generating the content, including photos and videos, to tell Washburn’s story and demonstrate the value of an education at the university to prospective students. The ideal candidate must be proficient on social media platforms, have effective communication skills to convey clear and concise messages, meet deadlines amidst frequent interruptions, changes, and a busy environment.
With a self-starter demeanor and a strong affinity for all things social media, this person will supervise the university’s main channels, including planning, generating and publishing content. The ideal candidate will develop and encourage a strong sense of community across the channels and build relationships on campus to cultivate content through various departments and students.
Essential Job Functions of Position
The Social Media Specialist will analyze data to adjust on the various channels and maintain current knowledge of and monitor best practices, trends and guidelines. In addition, this position will develop plans for implementing and maintaining new social media channels, as needed.
The Specialist will support the Marketing and Communications team in personalizing communication campaigns with content generated for social media.
Manage the university’s main social media channels, including TikTok, Instagram, Twitter, Snapchat and Facebook.
Develop content, including photos and videos, and strategy to reach prospective students for each channel
Develop monthly analytic reports
Identify social media trends and adapt them to the university
Develop a content calendar for social media
Collaborate with campus constituents to promote the university and develop content, including success stories and event coverage
Perform additional job-related duties as assigned or as appropriate.
Non-Essential Job Functions of Position
May assist other staff with communications campaigns in the university’s constituent relationship management ( CRM ) system, including identifying specific tracks for prospective students.
Education and Experience
Bachelor’s degree
Knowledge, Skills & Abilities
Knowledge of social media platforms
Demonstrated effective and creative communication skills
Efficient time and project management skills
Self-starter who will thrive in a fast-paced, dynamic environment
Preferred:
Experience managing TikTok and/or Instagram accounts for an organization
Experience working on social media accounts and/or marketing campaigns in the workplace
Skilled with or working knowledge of video production
Experience with photography
Licenses, Certifications & Registrations
Additional Requirements (e.g. Physical Demands)
Campus Security Authority
No
Special Instructions to Applicant
Please submit two-three samples of your marketing and communications campaigns, including social media.
Advertised Pay
Mid $40,000's
Work Schedule
Regular Business Hours, Other - Semi-often weekday evening and occasional weekend hours
Full-time/Part-time
Full Time
Average Hours per Week
40
Months per Year
12
FLSA
Exempt
FTE
1
EEO Statement
Washburn is dedicated to providing a student-centered and teaching focused academic environment and a curriculum that engages the diversity of human experience across the globe. We seek candidates who are committed to Washburn’s efforts to create a climate that fosters the growth and development of a diverse student body, and we encourage applications from members of groups that have been historically underrepresented in higher education. Application materials should clearly articulate how the candidate will contribute to the University’s commitment to diversity and inclusion through their teaching, research, and/or service.
Washburn University is an EOE . Washburn University provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, religion, age, national origin, ancestry, disability, sex, sexual orientation, gender identity, genetic information, veteran status, or marital or parental status.
Posting Number
S0266P
Background Check Required?
Yes
Driving History Checked?
No
Drug Screen Required?
N/A
Anticipated Start Date
09/13/2021
Position End Date (if temporary)
For earliest consideration apply by
08/29/2021
Posting Close Date
Open Until Filled?
Yes
Quick Link for Direct Access to Posting
https://washburn.peopleadmin.com/postings/3772
Supplemental Questions
Required fields are indicated with an asterisk (*).
- * Do you have a Bachelor's degree?
- Yes
- No
- Yes, by the end of semester of hire.
- * Are you available to work some evenings and/or weekends?
- Yes
- No
Required Documents
- Resume
- Cover Letter
- Portfolio
Company
Washburn is a top-notch university in an urban setting where students are becoming their best selves.
Nestled in the heart of Topeka - the capital city with about 127 thousand residents - Washburn offers students from small towns a big-city feel, while providing students from major metropolitan areas a more manageable environment.
Washburn's beautiful campus - on 160 acres - is easy to navigate with state-of-the art facilities. Our Tech campus on Huntoon offers industry-standard programs leading to in-demand jobs. And with our low student/faculty ratio and small classes, you're going to get to know your professors.
Internally, we're organized into five schools, the College of Arts & Sciences, the School of Applied Studies, the Business School, the School of Nursing, the School of Law and the Washburn Institute of Technology (Washburn Tech.)
Our mission is to provide opportunities for our students to realize their full potential; we can't do it without our dedicated faculty and staff.
Washburn University employs more than one thousand faculty and staff on our campuses throughout Topeka. We strive to offer competitive wages, an excellent benefits program, supportive culture and healthy work/life balance. Washburn seeks to create an environment that reflects our core values: integrity, excellence, inclusion, accountability, respect, collaboration and innovation.
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