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Social Media Specialist

Washburn University
Kansas, United States
Salary Not Specified
Posted date
Aug 16, 2021

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Public Relations & Advertising, Professional Fields, Social Work & Human Services, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Editing & Publications Management
Salary Band
Not specified
Employment Type
Full Time
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Position Details

Position Title

Social Media Specialist

Position Number


Position Summary

The Social Media Specialist will promote Washburn to prospective students on the university’s social media channels, including TikTok, Instagram, Twitter, Snapchat and Facebook. This position will enhance recruiting efforts by generating the content, including photos and videos, to tell Washburn’s story and demonstrate the value of an education at the university to prospective students. The ideal candidate must be proficient on social media platforms, have effective communication skills to convey clear and concise messages, meet deadlines amidst frequent interruptions, changes, and a busy environment.

With a self-starter demeanor and a strong affinity for all things social media, this person will supervise the university’s main channels, including planning, generating and publishing content. The ideal candidate will develop and encourage a strong sense of community across the channels and build relationships on campus to cultivate content through various departments and students.

Essential Job Functions of Position

The Social Media Specialist will analyze data to adjust on the various channels and maintain current knowledge of and monitor best practices, trends and guidelines. In addition, this position will develop plans for implementing and maintaining new social media channels, as needed.

The Specialist will support the Marketing and Communications team in personalizing communication campaigns with content generated for social media.

Manage the university’s main social media channels, including TikTok, Instagram, Twitter, Snapchat and Facebook.

Develop content, including photos and videos, and strategy to reach prospective students for each channel

Develop monthly analytic reports

Identify social media trends and adapt them to the university

Develop a content calendar for social media

Collaborate with campus constituents to promote the university and develop content, including success stories and event coverage

Perform additional job-related duties as assigned or as appropriate.

Non-Essential Job Functions of Position

May assist other staff with communications campaigns in the university’s constituent relationship management ( CRM ) system, including identifying specific tracks for prospective students.

Education and Experience

Bachelor’s degree

Knowledge, Skills & Abilities

Knowledge of social media platforms
Demonstrated effective and creative communication skills
Efficient time and project management skills
Self-starter who will thrive in a fast-paced, dynamic environment

Experience managing TikTok and/or Instagram accounts for an organization
Experience working on social media accounts and/or marketing campaigns in the workplace
Skilled with or working knowledge of video production
Experience with photography

Licenses, Certifications & Registrations

Additional Requirements (e.g. Physical Demands)

Campus Security Authority


Special Instructions to Applicant

Please submit two-three samples of your marketing and communications campaigns, including social media.

Advertised Pay

Mid $40,000's

Work Schedule

Regular Business Hours, Other - Semi-often weekday evening and occasional weekend hours


Full Time

Average Hours per Week


Months per Year






EEO Statement

Washburn is dedicated to providing a student-centered and teaching focused academic environment and a curriculum that engages the diversity of human experience across the globe. We seek candidates who are committed to Washburn’s efforts to create a climate that fosters the growth and development of a diverse student body, and we encourage applications from members of groups that have been historically underrepresented in higher education. Application materials should clearly articulate how the candidate will contribute to the University’s commitment to diversity and inclusion through their teaching, research, and/or service.

Washburn University is an EOE . Washburn University provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, religion, age, national origin, ancestry, disability, sex, sexual orientation, gender identity, genetic information, veteran status, or marital or parental status.

Posting Number


Background Check Required?


Driving History Checked?


Drug Screen Required?


Anticipated Start Date


Position End Date (if temporary)

For earliest consideration apply by


Posting Close Date

Open Until Filled?


Quick Link for Direct Access to Posting
Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * Do you have a Bachelor's degree?
    • Yes
    • No
    • Yes, by the end of semester of hire.
  2. * Are you available to work some evenings and/or weekends?
    • Yes
    • No
Documents Needed to Apply
Required Documents
  1. Resume
  2. Cover Letter
  3. Portfolio
Optional Documents

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