Associate Director of Digital Content

Shenandoah University
Virginia, United States
Salary Not Specified
Posted date
Aug 13, 2021

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Position Type
Faculty Positions, Communications, Digital Media, Other Communications, Administrative, Business & Administrative Affairs, Computer Services & Information Technology, Public Relations & Marketing (Campus), Editing & Publications Management
Employment Type
Full Time

The Office of Marketing and Communications is accepting applications for an Associate Director of Digital Content. This is a full-time benefited position located on our main campus in Winchester, Virginia.

As a member of the Shenandoah University web team, this position provides collaborative oversight for the content and visual components of the university website, social media channels and communications distribution. This position leads the redesign and launch of subsites within the university’s WordPress multi-site.

This position helps guide the strategic direction of the university’s digital presence and works closely with the communications team to create content for web, email, social media, apps, Google Chrome photos/facts extension, and blog platforms in keeping with Shenandoah University’s brand identity. The associate director supports the organization’s website in coordination with the Office of Marketing and Communication (OMC) staff, university departments and outside technology vendors to develop and launch online communications campaigns and perform and oversee content management tasks across a range of platforms.

Responsibilities / Essential Functions:

  • Work collaboratively with the OMC team, campus-wide content contributors and others to implement a strategic communications plan that advances Shenandoah University’s reputation, branding and communications goals
  • Uphold website governance policy and procedures
  • Utilizing strong writing, design and audience-awareness skills, produce engaging and effective content for website on a daily basis
  • Assist with social media strategy and posting as needed
  • Proactively identify images and videos to be used on the website and social media
  • Analyze site statistics, user behavior, search ranking, SEO optimization and develop strategies that align with our online and organizational goals
  • Maintain editorial and visual content in accordance with our university style guide
  • Maintain integrity and quality of website, including content and navigation, through ongoing review and maintenance; updating out-of-date content and purging/archiving of expired content and spam; and liaising with web development team
  • Build online brand awareness by managing content, look, feel and function of all online properties, as well as helping to drive external traffic to
  • Monitor trends in web content and social media communications to recommend strategies for increased brand awareness and engagement to the team
  • Establish, implement and uphold all online policies
  • Strive to create and publish content that shows Shenandoah as a diverse, inclusive and welcoming community for all students, faculty and staff

Required Skills


  • Bachelor's degree
  • 5+ years of experience with content management systems - WordPress preferred
  • Experience using analytics tools, such as Google Analytics, to track data and produce reports that are easily understood by a variety of stakeholders
  • Understanding of user/student journey, browsing behavior, decision making and how these are influenced by content
  • Experience developing/adjusting content creation, tone, reading level, etc., to meet the needs of the audience
  • Able to set priorities and work independently but also part of a team ● Strong verbal, writing and critical thinking skills; interest in design and photography preferred
  • Social media experience managing company or organizational sites, such as LinkedIn, Facebook, Twitter, Instagram, YouTube, etc., and data tracking tools
  • Able to manage multiple projects, many high priority projects
  • Strong work ethic, dedication to detail and excellence
  • Photoshop experience with willingness to learn Adobe Creative Suite

Additional Requirements:

  • Writing samples, link to online portfolio
  • Examples of web design (before/after) and website support and maintenance ● Social media pages, campaigns and reporting (preferred but not required)

How to Apply:

The complete application will include a cover letter, resume and contact information for three professional references. The review of applications will begin immediately and continue until September 1st.

Shenandoah University is committed to enriching its educational experience and culture through the diversity of its faculty, administration, and staff. All candidates are strongly encouraged to include a statement in their cover letters addressing ways in which they may be able to contribute to that commitment.

**Note: A pre-employment background check will be required as a condition of hire. If the job requires driving for University business, a satisfactory driving record will be required as well.

Shenandoah University values the unique and diverse perspectives of individuals and communities locally and globally and seeks to foster mutual understanding in an inviting community where individuals are welcome and respected. The university does not discriminate on the basis of race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, physical or mental disability, genetic information, veteran’s status or on any other basis protected under applicable law.

Salary Type
Not Applicable

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