Vice President for Enrollment Management

York College of Pennsylvania
Pennsylvania, United States
Salary Not Specified
Posted date
Aug 10, 2021

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Position Type
Administrative, Business & Administrative Affairs, Chief Business Officers & Vice Presidents, Student Affairs, Admissions, Enrollment, Retention & Registrar, Chief Student Affairs Officers & Vice Presidents, Executive, Executive Directors, Other Executive
Employment Type
Full Time
About York College of Pennsylvania:

York College of Pennsylvania, a comprehensive private institution deeply rooted in the liberal arts, invites applications and nominations for the Vice President for Enrollment Management (VPEM) position. The VPEM serves as a member of the President's Senior Administrative Cabinet and oversees and coordinates all aspects of York College's undergraduate, graduate and online enrollment effort.

Established in 1787, York College of Pennsylvania is a private, four-year college recognized for excellence in its professional nursing, business, engineering, and education programs. The College is located in the city of York, a hub of arts and industry between Baltimore and Philadelphia. Housed on 190 picturesque acres, and known for its focus on experiential learning and community engagement, the College serves over 4,000 undergraduate and 300+ graduate students in more than 70 baccalaureate majors, along with 20+ graduate and professional programs. York is ranked among the nation's top 50 Best Value Schools by U.S. News. The College's robust recreation and athletics program is among the best in the region, and is home to 23 NCAA III Division sports teams and 30+ intramural sports. A Princeton Review Best Northeastern College, York prides itself on its experienced, engaged faculty; its high-impact and student-centric philosophy; and its long-standing commitment to affordability and accessibility.

York College is committed to building a diverse college community and encourages members of underrepresented groups to apply.

Job Description:

The Vice President for Enrollment Management is responsible for developing, articulating and implementing a strategic recruitment, financial aid, and enrollment plan that optimizes growth opportunities in alignment with the College's vision and mission. This includes partnering closely with the Chief Communications and Marketing Officer in developing brand strategy and supporting environmental and digital marketing investments to drive awareness and build the recruitment funnel. The VPEM develops and manages forecasts, predictive models, reports, and budgets for all enrollment funnels, and will deploy expertise in leveraging existing and emerging technologies while continuously improving business processes.

In close partnership with academic and administrative units and with broad awareness of current and impending market trends affecting recruitment and enrollment, the VPEM plays an integral role in shaping each incoming undergraduate and graduate class. The VPEM partners with others across campus to intentionally attract a diverse and inclusive student community. In collaboration with other members of the President's Cabinet, the VPEM contributes to the development of strategies regarding tuition, room and board, and fees. The VPEM tracks and measures progress and outcomes, ensuring all enrollment management initiatives are assessed and adapted for efficiency and effectiveness, and understands the College's broader competitive market position. Direct reports to the VPEM include the Associate Vice President and Director of Admissions, Director of Financial Assistance, Director of Enrollment Operations, Director of Graduate and Transfer Admissions, Director of Strategic Enrollment Communication, and Director of Enrollment Research.


A Master's degree is required, PhD preferred. At least ten years of experience in a progressive management role in admissions, enrollment management, and/or financial aid in higher education is also required. The VPEM must be an organized, creative, collaborative, engaged, and energetic hands-on leader who will be expected to analyze complex financial information and statistical data and have a strong understanding of net tuition revenue, strategic pricing, discounting, and financial aid leveraging. The ability to collaborate with numerous internal and external partners will be expected. The successful candidate will demonstrate the desire to further develop, mentor, and motivate a dedicated, talented staff.

The new VPEM must be a collaborative professional who can articulate a complex vision with clarity and be eager to engage the York College community, prospective students, and others in positive recruitment and enrollment experiences. The ideal candidate will have experience with delivering new first-year and transfer classes, building graduate and online enrollment, and improving enrollment processes. Excellent written and verbal communications skills combined with strong data analysis and technology skills, and the ability to foster collaboration with deans and other key constituents is expected. The successful candidate will demonstrate a commitment to a culture of equity and respect and possess the ability to build positive, inclusive-focused communication and relationships. An entrepreneurial mind-set and a commitment to the mission of York College of Pennsylvania and its bold strategic plan will be essential.

Additional Information:

York College of Pennsylvania is an Equal Opportunity Employer. For a copy of York College's Annual Security Report, you may contact the Office of Campus Safety or visit the website: Annual Security Report

Application Instructions:

Review of applications begins May 21, 2021, and continues until the position is filled. The anticipated start date for the new Vice President for Enrollment Management is September 2021.

Interested candidates should apply for this position by clicking on the following link.

Confidential inquiries and/or nominations may be directed to Martha H. Smiles at or (860) 333- 4710.

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