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Marketing & External Relations Coordinator

University of Wisconsin La Crosse
Wisconsin, United States
Salary Not Specified
Posted date
Aug 15, 2021

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Position Type
Administrative, Business & Administrative Affairs, Community Relations & Institutional Outreach, Public Relations & Marketing (Campus), Conference & Special Event Administration, Student Affairs, Athletics, Other Student Affairs
Employment Level
Employment Type
Full Time
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Posting Details

Recruitment Number


Working Title

Marketing & External Relations Coordinator

Position Type


Appointment Percentage



Student Affairs Division

Position Summary

The primary responsibilities of this position are to be responsible for marketing and promoting UWL Athletics, organizing special events, engaging the campus and community, creating game environment, overseeing the corporate partner program, and coordinating activities of the L-Club.

The position of Marketing & External Relations Coordinator will be a full-time, 12-month member of the staff in the University of Wisconsin-La Crosse Intercollegiate Athletics Program. The coordinator will report directly to the Director of Athletics. The coordinator must conduct themselves in such a way as to enhance respect for the University, the program and UWL student-athletes.

Description of College / Department / Program / Division / Unit

The Division of Student Affairs’ role is to enhance and support students learning experience here at UWL . We work closely with faculty, staff, community members, alumni and most importantly, students to provide quality programs and services which promote learning, leadership, involvement, service, and the celebration of diversity. The Division includes several departments: Campus Child Center, Counseling and Testing, Student Health Center, Intercollegiate Athletics, Recreational Sports, Residence Life, Student Life, University Centers, and the Vice Chancellor & Dean of Students office. The staff of the Division is truly student-centered and concerned about the holistic development of the student.

The University of Wisconsin – La Crosse is a member of the respected Wisconsin Intercollegiate Athletic Conference and pride ourselves on a successful Division III athletic program with broad-based student participation and a balanced student-athlete philosophy. Our mission is “Building Champions. In Sport. In School. In Life.”. We have twenty-one intercollegiate athletic teams, and have won 71 national titles – the second most in the history of NCAA Division III . On average, we place 13th in the Learfield Director’s Cup. Student-athletes have had a higher GPA than the general student body for 19 of the last 20 years. Our program routinely participates in over 20 community service activities each year.

Required Qualifications

  • Bachelor’s degree
  • 5 years of experience in marketing, promotions, and corporate sponsorships.
  • Excellent people skills, as evidenced by the ability to present clear and accurate information to small and large groups.
  • Excellent written communication skills, including proficiency in standard office applications.
  • General athletic administrative experience.

Preferred Qualifications

  • Master’s degree
  • Professional experience within a Division III athletics program.
  • Experience supervising video board operations, graphic and video development.

Physical Demands

Generally an office setting environment, travel will be required.

Working conditions and environment

• Some evening and weekend hours may be required depending on events occurring.

Miscellaneous Information

Your benefits add an additional 40%+ to the overall financial package from the university.
Highlights include:
• 22 days of vacation for 12-month positions (that are non-instructional)
• excellent flexible health insurance with low co-pays and good coverage.
• paid holidays and sick days.
• sick leave may be converted at retirement to pay for health insurance post-work at UWL .
• after 5 years of employment, you become vested in our retirement system which ensures income post-career.
• benefits at UWL are highly competitive with local industry and some of the strongest in state and nation.
Learn more at:
Benefit eligibility is determined at point of hire. This information is provided for illustrative purposes only. Benefits are also pro-rated based on the appointment percentage.

The University of Wisconsin System and the University of Wisconsin–Madison are engaged in a redesign of job title and compensation structures. The Title and Total Compensation Project will result in relevant and market-informed titles to help us keep and grow our outstanding workforce. If you are the successful candidate, your title is subject to change in November 2021. For more information, visit:


These are the job duties required for the position.

Responsibility Statement

Marketing & Promotions

Duties to Support Responsibility

  • Create marketing, advertising, social media and in-game promotional plans for the program and individual sports with the goal of enhancing the image and creating brand awareness for UWL Athletics and increasing attendance at UWL Athletics events.
  • Working collaboratively with coaching and administrative staff, and other UWL departments to accomplish goals.
  • Manage game-day operations scripts and promotional activities.
  • Work with student groups to increase attendance at games by developing and executing initiatives to drive greater student support of, and attendance at, UWL Athletics events.
  • Develop and execute campus outreach plan to raise awareness of, and support for, UWL Athletics among campus constituencies, including faculty and staff.
  • Supervise student staff to implement various marketing initiatives.
  • Create graphics for video boards and/or promotional flyers.
  • Serve as the primary coordinator for athletic special events, including but not limited to L-Club events, Wall of Fame, Athletic Awards Banquet, youth initiatives, community outreach events, select alumni functions.

Percentage Of Time




Responsibility Statement

Corporate Sponsorships

Duties to Support Responsibility

  • Develop and oversee all corporate athletic partnerships, including but not limited to, the creation of official corporate opportunities lists; identification, cultivation, soliciting and stewarding of corporate partners; coordination of events for corporate partners as outlined in contracts; inventory advertising signage within athletic venues and game programs; and negotiation of all corporate athletic partnership agreements.
  • Develop and present materials formally soliciting sponsorship opportunities with potential corporate partners.
  • Ensure agreed-upon corporate entitlements are activated/fulfilled by working with event management staff to plan, coordinate, and implement all corporate sponsor activities and promotions.
  • Assist event management staff in the programming of the stadium scoreboard, including oversight of creation and production of video features sponsored by corporate partners.
  • Provide customer service as point-of-contact for all luxury suite holders. Coordinate with Facilities Director and Event Coordinator to manage operation of, and access to, luxury suites for various events.

Percentage Of Time




Responsibility Statement


Duties to Support Responsibility

  • Attend athletic department meetings.
  • Attend appropriate WIAC and/or NCAA meetings.
  • Serve on departmental and University committees as needed.
  • Other duties as assigned by the Director of Athletics or Deputy Director of Athletics.

Percentage Of Time




Posting Detail Information

Special Instructions

Posting Date


Close Date

Continuous Recruitment


Continuous Recruitment First Review Date


Position Contact Name

Kim Blum, Director of Athletics

Position Contact Email
Required Documents
Required Documents
  1. Resume/Curriculum Vitae
  2. Cover Letter/Letter of Application
  3. Reference Contact Information
Optional DocumentsSupplemental Questions

Required fields are indicated with an asterisk (*).

  1. * The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identities of finalists must be revealed upon request. See Wis. Stat. §. 19.36(7).
    • I wish for my name to remain confidential until the university is no longer able to do so.
    • I waive my right to keep my name confidential through the application process.
  2. * Are you currently under investigation or have ever left employment during an active investigation in which you were accused of sexual violence or sexual harassment? (Required under UW System Administrative Policy 1275)
    • Yes
    • No
  3. * Were you ever found to have engaged in any sexual violence or sexual harassment in a previous work assignment? (Required under UW System Administrative Policy 1275)
    • Yes
    • No
  4. * Are you an alum of the University of Wisconsin-La Crosse?
    • Yes
    • No
  5. * How did you hear about this employment opportunity?
    • Chronicle of Higher Education Web Site
    • Discipline-Specific Publication/Web Site
    • HERC Web Site
    • Web Site
    • Job Center of Wisconsin Web Site
    • Minority Publication/Web Site
    • University of Wisconsin - La Crosse Social Media (i.e. Facebook, LinkedIn, Twitter)
    • University of Wisconsin - La Crosse Web Site
    • La Crosse Tribune
    • Personal Referral
  6. * After you retire from a Wisconsin Retirement System (WRS) employer, you may return to work with a WRS employer as a rehired annuitant, provided certain requirements are met. There are no restrictions on what type of position a rehired annuitant can hold. Under the WRS, there is no limit to how much you may earn as a rehired annuitant. (Learn more: Are you currently collecting an annuity from the Wisconsin Retirement System, (WRS)?
    • Yes
    • No
  7. * Are you currently employed by or have you been employed by a UW System institution or a State of Wisconsin agency during the last seven (7) years? Please answer yes or no. If yes, provide the institution or agency name, your supervisor and contact information, including phone number and email address.
    • Yes
    • No
  8. * Please provide your most recent employer, supervisor name and contact information, including phone number and email address. (Pursuant to UW System Administrative Policy 1275, UW System requires reference checks related to sexual harassment and sexual violence to be conducted at a minimum with a final candidate’s most recent employer and with all previous UW System institution and State of Wisconsin agency employers from the past seven years. UW-L will notify you prior to contacting your supervisor).

    (Open Ended Question)

  9. * Will you now or in the future require visa sponsorship for employment at the University of Wisconsin-La Crosse? (UW-L and UW System institutions pay for some or all of the sponsorship costs. Some candidates may require an H1B or another form of employment sponsorship to work in the US. This question is asked so that if you are the successful candidate, Human Resources can work with your work unit to begin the process of obtaining this visa).
    • Yes, I will require sponsorship prior to employment.
    • Yes, I will require sponsorship for continued employment if hired.
    • No, I do not require sponsorship and am eligible to work in the US.
  10. * Are you legally eligible to work in the United States?
    • Yes
    • No

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