Under the guidance of the Director of Digital Marketing within
University Communications and Marketing, the Assistant Director of
Social Media is responsible for providing oversight in the
implementation of Miami University’s social media strategy and the
day-to-day management of Miami’s primary social media accounts.
The Assistant Director of Social Media oversees Miami’s
interactions with the public on a variety of social platforms. The
position leads a social media team in planning, writing, editing,
and producing creative and engaging social media content that
supports student recruitment, retention, community building, and
elevates Miami University’s reputation and brand. The position will
analyze data and identify trends in user interactions that will
inform content development and community interactions in meaningful
The successful candidate is an excellent communicator who is
self-motivated, detail-oriented, resourceful, organized, adaptable,
efficient, collaborative, and highly creative. The position
requires expert knowledge of social media platforms, excellent
writing and editing skills, and proficient data analytics
experience to drive account growth, engagement, and impact.
The position will manage full-time staff and student
interns/workers by providing them with hands-on opportunities for
growth and resources for success.
— Lead the day-to-day management of Miami’s primary social media
accounts and the implementation of Miami’s social media
— Plan impactful and engaging content for all social media
platforms, including writing social media posts and planning and
creating compelling visuals.
— Lead the development of the social media content calendars for
each publishing period as determined by UCM leadership.
— Create methodology to ensure that the social media calendar
includes balanced content that is consistent with the University’s
brand identity, audiences, and priorities.
— Develop and implement a social communications plan and serve as
the community manager on the University’s primary social media
accounts, engaging users and responding to their questions on
— Collaborate and provide strategic counsel to social media
managers across the University.
— Build relationships with key affiliate social media accounts
across the University.
— Contribute to social media policy development, implementation,
— Use analytical tools and insights to monitor and evaluate the
university’s social media accounts’ performance, and make
adjustments for optimal results.
— Work with news writers, designers, and copywriters on creating
informative, attractive, and compelling visual content including
images, graphics, GIFs, and videos.
— Identify, engage, and manage relationships with social media
— Support the creation of monthly social media reports.
— Help in the creation and optimization of social listening
— Assist the crisis communications team in optimum and timely
postings and social communications strategies if/when an incident
— Stay current on best practices and emerging trends.
— Set and adhere to content deadlines.
— Perform miscellaneous job-related duties as assigned.
— Bachelor's degree and at least two years of professional
experience managing and developing content for social media
accounts for a business or organization.
— Expert knowledge of social media platforms including Facebook,
Instagram, LinkedIn, YouTube, Twitter, and TikTok.
— Experience using social media management systems, such as Sprout
Social and/or Hootsuite.
— Excellent communication, writing, and editing skills.
— Ability to multitask, manage timelines, and meet deadlines.
— Ability to work independently and within a team to develop
content ideas and follow them through to completion.
EO/AA Statement/Clery Act:
Miami University, an Equal Opportunity/Affirmative Action employer,
encourages applications from minorities, women, protected veterans
and individuals with disabilities. Miami University prohibits
harassment, discrimination and retaliation on the basis of age (40
years or older), color, disability, gender identity or expression,
genetic information, military status, national origin (ancestry),
pregnancy, race, religion, sex/gender, status as a parent or foster
parent, sexual orientation, or protected veteran status in its
application and admission processes, educational programs and
activities, facilities, programs or employment practices. Requests
for reasonable accommodations for disabilities related to
employment should be directed to ADAFacultyStaff@miamioh.edu or
As part of the University’s commitment to maintaining a healthy and
safe living, learning, and working environment, we encourage you to
read Miami University’s Annual Security & Fire Safety Report
which contains information about campus safety, crime statistics,
and our drug and alcohol abuse and prevention program designed to
prevent the unlawful possession, use, and distribution of drugs and
alcohol on campus and at university events and activities. This
report also contains information on programs and policies designed
to prevent and address sexual violence, domestic violence, dating
violence, and stalking. Each year, email notification of this
website is made to all faculty, staff, and enrolled students.
Written notification is also provided to prospective students and
employees. Hard copies of the Annual Security & Fire Safety
Report may be obtained from the Miami University Police Department
at (513) 529-2223.