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Asst Dir Social Media

Miami University
Ohio, United States
Salary Not specified
Posted date
Aug 10, 2021

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Position Type
Administrative, Business & Administrative Affairs, Community Relations & Institutional Outreach
Employment Level
Employment Type
Full Time
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Job Summary:

Under the guidance of the Director of Digital Marketing within University Communications and Marketing, the Assistant Director of Social Media is responsible for providing oversight in the implementation of Miami University’s social media strategy and the day-to-day management of Miami’s primary social media accounts.

The Assistant Director of Social Media oversees Miami’s interactions with the public on a variety of social platforms. The position leads a social media team in planning, writing, editing, and producing creative and engaging social media content that supports student recruitment, retention, community building, and elevates Miami University’s reputation and brand. The position will analyze data and identify trends in user interactions that will inform content development and community interactions in meaningful ways.

The successful candidate is an excellent communicator who is self-motivated, detail-oriented, resourceful, organized, adaptable, efficient, collaborative, and highly creative. The position requires expert knowledge of social media platforms, excellent writing and editing skills, and proficient data analytics experience to drive account growth, engagement, and impact.

The position will manage full-time staff and student interns/workers by providing them with hands-on opportunities for growth and resources for success.


Duties/Physical Demands:
— Lead the day-to-day management of Miami’s primary social media accounts and the implementation of Miami’s social media strategy.
— Plan impactful and engaging content for all social media platforms, including writing social media posts and planning and creating compelling visuals.
— Lead the development of the social media content calendars for each publishing period as determined by UCM leadership.
— Create methodology to ensure that the social media calendar includes balanced content that is consistent with the University’s brand identity, audiences, and priorities.
— Develop and implement a social communications plan and serve as the community manager on the University’s primary social media accounts, engaging users and responding to their questions on time.
— Collaborate and provide strategic counsel to social media managers across the University.
— Build relationships with key affiliate social media accounts across the University.
— Contribute to social media policy development, implementation, and enforcement.
— Use analytical tools and insights to monitor and evaluate the university’s social media accounts’ performance, and make adjustments for optimal results.
— Work with news writers, designers, and copywriters on creating informative, attractive, and compelling visual content including images, graphics, GIFs, and videos.
— Identify, engage, and manage relationships with social media influencers.
— Support the creation of monthly social media reports.
— Help in the creation and optimization of social listening reports.
— Assist the crisis communications team in optimum and timely postings and social communications strategies if/when an incident occurs.
— Stay current on best practices and emerging trends.
— Set and adhere to content deadlines.
— Perform miscellaneous job-related duties as assigned.


Minimum Qualifications:
— Bachelor's degree and at least two years of professional experience managing and developing content for social media accounts for a business or organization.
— Expert knowledge of social media platforms including Facebook, Instagram, LinkedIn, YouTube, Twitter, and TikTok.
— Experience using social media management systems, such as Sprout Social and/or Hootsuite.
— Excellent communication, writing, and editing skills.
— Ability to multitask, manage timelines, and meet deadlines.
— Ability to work independently and within a team to develop content ideas and follow them through to completion.



EO/AA Statement/Clery Act:
Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from minorities, women, protected veterans and individuals with disabilities. Miami University prohibits harassment, discrimination and retaliation on the basis of age (40 years or older), color, disability, gender identity or expression, genetic information, military status, national origin (ancestry), pregnancy, race, religion, sex/gender, status as a parent or foster parent, sexual orientation, or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations for disabilities related to employment should be directed to or 513-529-3560.

As part of the University’s commitment to maintaining a healthy and safe living, learning, and working environment, we encourage you to read Miami University’s Annual Security & Fire Safety Report at:, which contains information about campus safety, crime statistics, and our drug and alcohol abuse and prevention program designed to prevent the unlawful possession, use, and distribution of drugs and alcohol on campus and at university events and activities. This report also contains information on programs and policies designed to prevent and address sexual violence, domestic violence, dating violence, and stalking. Each year, email notification of this website is made to all faculty, staff, and enrolled students. Written notification is also provided to prospective students and employees. Hard copies of the Annual Security & Fire Safety Report may be obtained from the Miami University Police Department at (513) 529-2223.

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