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Director of Social Media

Willamette University
Oregon, United States
Salary Not specified
Posted date
Aug 6, 2021

View more

Position Type
Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus)
Employment Level
Employment Type
Full Time
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Director of Social Media

Posting Number: R0003729
Location: Salem Campus

Attention Current Willamette University Employees: In order to apply for posted positions, please close this window and log into your Workday account and apply through the Career worklet.

Instructions for Applicants:

Please read the following carefully before beginning the online application process.

To be considered for employment at Willamette University, please complete our online employment application. Your application and all required attachments -- listed at the bottom of the page -- must be submitted for each individual job post that you are interested in applying for. If there is an application deadline, please ensure that your application is submitted by the deadline. Once you submit your application you will not be able to edit your application.

Position Summary:
The Director of Digital Communications is responsible for Willamette University's social media and internal communications. This position executes the most effective ways for the university to advance its institutional marketing and communications goals. The director is the primary person responsible for advancing the university's strategic objectives on social media and to internal audiences. The successful candidate will be a collaborative and agile leader, a strong content producer with a broad understanding of customer care, highly organized, and an expert when it comes to analyzing data.

Reasonable Accommodations Statement:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

  • Writes and edits platform/channel-appropriate content, including the writing and production of social stories, videos, photo essays, takeovers and more.
  • Attends campus events to capture daily life and or special milestone events to produce live social media content.
  • Coordinates content such as announcements, news, and events from campus partners.
  • Responsible for ownership, publishing and daily management of multiple current and future social media channels.
  • Curates the daily campus bulletin, Today at Willamette.
  • Increases active engagement with Willamette University's prospective and current students, donors, alumni, faculty, staff, board members and community members.
  • Increases and optimizes the flow of traffic to the university's website and social media platforms.
  • Responds to comments and feedback to create a positive brand experience for strong engagement.
  • Manages a social media calendar, bringing both strong editorial judgment and a fluent understanding of multimedia venues.
  • Continually assesses emerging technologies, trends, and new ways of telling the university's story.
  • Analyze reach and engagement metrics to continually improve the university's social media and internal communications.
  • Collaborate with other teams to define, launch, and manage integrated communications campaigns.
  • Maintain unified and consistent brand voice and guidelines across all channels.
  • Supervises 1 to 3 student employees.
  • Other duties as assigned.

  • Bachelor's degree and five years of relevant experience or a combination of education and relevant experience.
  • Strong editorial, writing, presentation, and storytelling skills, including excellent social media management skills.
  • Strong oral communication skills and a sophisticated understanding of what should be communicated to different audiences.
  • Ability to interact effectively with staff and members of the academic community.
  • Knowledge of the web, technology, social platforms, current and future trends.
  • Experience with project management and the ability to manage multiple projects simultaneously and on a daily basis.

Preferred Qualifications
  • Experience working in higher education.
  • Photography and/or videography expertise is strongly desired.

Typical Work Schedule

Monday - Friday 8am to 5pm with some nights/weekends when covering events.

Physical Demands & Working Conditions

Typical work is performed indoors in a normal office environment with intermittent time outside of the office creating content for social media.

Salary Range: $70,000 to $75,000

Applications will be reviewed on a rolling basis as received until the position is filled.

All University positions require that candidates submit to a criminal conviction record check prior to hire. Conviction does not automatically preclude candidates from being hired. Nature of conviction will be considered relative to the duties of the position.

You will need to upload the following documents as part of your application materials in the "My Experience" section labeled Resume:
  • Cover letter addressing the required/desired qualifications and presenting any other applicant characteristics which deserve emphasis
  • Current Resume
  • List of 3 references

​Incomplete applications will not be considered.

Apply online at

Believing that diversity contributes to academic excellence and to rich and rewarding communities, WU is committed to recruiting and retaining a diverse faculty, staff and student body. We seek candidates, particularly those from historically under-represented groups, whose work furthers diversity and who bring to campus varied experiences, perspectives and backgrounds.

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