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Assistant Vice President of University Marketing

Employer
University of Texas at Austin
Location
Texas, United States
Salary
Salary Not specified
Posted date
Aug 6, 2021

View more

Position Type
Executive, Other Executive
Employment Level
Executive
Employment Type
Full Time
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Assistant Vice President of University Marketing

The University of Texas at Austin

 

As the state's flagship University, UT Austin seeks to be among the top public research universities in the country. To help us achieve this aspiration, the Assistant Vice President of University Marketing, reporting to the Vice President, Chief Marketing and Communications Officer (VP, CMCO) is responsible for developing the marketing strategy, brand narrative, and supporting implementation plans to drive UT Austin brand awareness, affinity and engagement - locally, state-wide, nationally and internationally - among our many audiences: prospective students and parents, faculty and staff, the campus community, donors and alumni, businesses and innovators, legislators and taxpayers.

The ideal candidate for this position will embody UT Austin’s core values: learning, discovery, freedom, leadership, individual opportunity, and responsibility. Moreover, the new leader will value principles of diversity, equity and inclusion, and will commit to producing meaningful results and outcomes in their daily work, including the decisions that they make and the ways they mentor and communicate with their staff.

Responsibilities:

The AVP will lead a team of marketing and brand managers, designers and writers, content strategists and digital/UX experts and developers to craft marketing goals, strategies and tactics for implementation across all channels, resulting in a cohesive and high-impact brand experience for all audiences. 

The AVP’s scope includes:

Marketing Strategy: Building on UT’s strategic plan, brand identity, awareness and perception tracking results, as well as campaign and channel performance data, develop and implement a university-wide marketing strategy to effectively build brand awareness and affinity and improve the university’s academic reputation across key audiences. Expand and integrate marketing strategy to be reflected across all university marketing efforts, across all divisions, in support of UT Austin's academic brand. 

Digital Strategy and Operations: Responsible for day-to-day leadership of the UT homepage and core UT brand websites, including the content strategy, user experience, design, architecture, accessibility, and digital asset management. Collaborates closely with the University's Information Technology Services to ensure that these digital platforms are continually enhanced and secure, and support UT's communication objectives. This position will also drive the digital marketing technology roadmap as well as develop current and emerging web, mobile, and other digital technologies in order to present UT's best content to internal and external audiences.

Integrated Marketing and Advertising: Envision/implement integrated campaigns that include targeted/paid advertising, social media, email outreach and other efforts that drive results against our marketing strategy and goals for key audiences. Drive connection between brand-level campaigns at the top of the funnel with middle-and-lower funnel campaigns that drive lead generation and conversion.  Lead long-term creation of institutional brand advertising and PSAs for select channels including TV, print and digital outlets.

Brand Strategy, Messaging and Creative: Define and cultivate the UT brand strategy - including position, identity, messaging pillars and overall narrative - and drive incorporation of all aspects into UT brand and marketing campaigns across the university. Collaborate with the brand manager and the creative team to ensure a consistent and high-impact experience across print and digital media channels, which drives engagement and reflects the values and excellence of UT.

Brand Content Strategy: Lead a team of writers, photographers and videographers in creating and curating branded content that tells the stories of our university community and supports our position and strategic messaging pillars. Collaborate with media relations and social media teams within University Communications (UC) and across the campus to develop stories that can reside in and be promoted across a variety of UT-owned channels and formats and that drive engagement with key audiences.

Analytics & Insights: Work with analytics team members and other UC staff to monitor constituent attitudes and perceptions of UT Austin and campaign performance. Use the resulting data to refine and improve campaign strategies and tactics, as well as budgeting goals.

Leadership & Collaboration: Lead a team of 15 - 20 marketing and creative professionals to support the university's marketing goals as well as the professional and career development goals of each individual.  Serve as a member of the UC leadership team, reporting to the VP, CMCO. Build strong partnerships and tightly collaborate with the VP’s other direct reports, as well as marketing and communications leaders and other stakeholders across campus, including Admissions, Development, Student Affairs, Research, Diversity and Community Engagement and colleges & schools, among others. 

Required Qualifications:

  • Bachelor’s degree
  • At least 10 years of experience managing marketing and communications efforts for a large institution of higher education or other large organization
  • Thorough knowledge of full funnel marketing – from brand awareness through to acquisition and conversion - integrating paid, earned and owned channels to reach key audiences.
  • Strong track record of managing a large staff of diverse functions, including creative, content strategy and digital strategy
  • Experience building influence and alignment with people across a large enterprise and navigating the complexities of a decentralized organization
  • A collaborative and collegial orientation is essential for this role; candidates should have an advanced understanding of higher education organizational structure, with a proven ability to effectively engage and collaborate with faculty, researchers and university leaders

Equivalent combination of relevant education and experience may be substituted as appropriate.

Preferred Qualifications:

  • Master’s degree
  • Higher Education experience
  • Experience collaborating with media and social media teams
  • Experience overseeing the selection, purchase and implementation of marketing technology
  • Willingness and ability to bring ideas from across higher education and other industries to bear in developing a differentiated marketing strategy for UT Austin

Salary Range
OPEN

Additional Information
Austin-area base required for this position. Nights and weekends may be required during peak periods. Typical office environment. This position is security sensitive.

Applications

Go to https://utaustin.wd1.myworkdayjobs.com/UTstaff for complete description and to apply for job requisition number R_00014409.

The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

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