Assistant Vice President of University
The University of Texas at Austin
As the state's flagship University, UT Austin seeks to be among
the top public research universities in the country. To help us
achieve this aspiration, the Assistant Vice President of
University Communications, reporting to the Vice
President, Chief Marketing and Communications Officer, is
responsible for developing university-wide communications
strategies and implementation plans to facilitate cohesive
messaging across university topics, channels and audiences, while
proactively managing and protecting the university's reputation
from known and anticipated issues, and elevating presidential and
The ideal candidate for this position will embody UT Austin’s
core values: learning, discovery, freedom, leadership, individual
opportunity, and responsibility. Moreover, the new leader will
value principles of diversity, equity and inclusion, and will
commit to producing meaningful results and outcomes in their daily
work, including the decisions that they make and the ways they
mentor and communicate with their staff.
The AVP will lead and develop a team of media relations and
social media professionals, issues managers, and executive and
internal communications planners and writers, in distilling,
packaging and amplifying key university messages across the
appropriate channels and audiences, resulting in broad message
reach, resonance and adoption.
The AVP’s scope includes the following:
Public Relations and Newsroom: Lead university
media relations efforts - including proactive pitching and press
releases as well as response requests for key issues - to help
drive university reputation gains. Develop engaging news content
for UT News, our university editorial platform, and prioritize
positive placements supporting our brand narrative, including our
exclusive programs, faculty experts and groundbreaking
research. Further develop and expand Texas Perspectives, our
op-ed platform, to offer diverse perspectives on a variety of
issues to state, regional and national papers. Drive continued
gains in reach/UVPM and placements in tier one/target press
outlets. Coordinate with communicators who manage media
relations within colleges, schools and units to ensure consistent
messaging and priorities.
Crisis/Reputation Communications: Build on,
develop and refine the university’s robust crisis communications
strategies, playbooks and messages to help the university be better
prepared for known and anticipated issues and respond more
effectively to unforeseen crises and threats to its reputation.
Develop effective plans to help shape stakeholder perceptions about
the university's strategic initiatives and burgeoning
issues. Elevate the crisis communication function and level of
integration across centralized units to deliver more cohesive
messaging, beyond just the President’s Office.
Presidential & Executive
Communications: Develop presidential messaging and
communications strategies that deliver on the president's vision
for the university and support the university's strategic plan.
Help expand the audience for presidential expertise and thought
leadership. Manage the writing and editing of signature
addresses, keynote speeches, talking points and general
correspondence that delivers relevant messages and content to key
audiences. Review, coordinate and contribute to messaging from
other university-level officials to ensure consistency with
university and presidential messages.
Social Media Management: Develop and execute
effective social media strategies and tactics across our
university/branded platforms: Twitter, Facebook, LinkedIn,
Instagram, YouTube, and others as they evolve. Drive increased
reach, followers, and engagement via a mix of organic and paid
efforts that support university message priorities and
complement/amplify other marketing and communications
Internal Communications: Champion
strategies and tactics for effective communications with our campus
community, which build awareness of and support for the
university's mission, initiatives and positions. Oversee our
3X/year employee magazine, Texas Connect.
Collaborate closely with key constituent units - Provost, Financial
and Administrative Services, and Student Affairs - to support
consistent messages to faculty, staff and students.
Analytics & Insights: Work with analytics
team members and other UC staff to provide regular reports and
insights about communications performance. Leverage resulting data
to refine and improve PR and social media strategies and
Leadership & Collaboration: Lead a team of
10-15 professionals to develop integrated communications plans to
support university goals and initiatives, as well as the
professional and career development goals of each individual. Serve
as a member of the University Communications leadership team,
reporting to the VP, CMCO, and working alongside the AVP for
Marketing. Build strong partnerships and tightly collaborate with
communicators inside the vice-presidential portfolios, as well as
marketing and communications leaders and other stakeholders across
campus, including Admissions, Development, Student Affairs,
Research, Diversity and Community Engagement and colleges &
schools, among others.
- Bachelor’s degree, with significant coursework in crises
communications, strategic communications, marketing and/or public
- At least 10 years of experience managing broad communications
efforts for a large institution of higher education or other large
- Deep expertise in developing stakeholder communications plans
in preparation for known and anticipated issues and that enable
more effective response to unforeseen crises and reputation
- Strong track record of managing a large staff of diverse
functions, including PR and media relations, crisis communications,
issues management, presidential/executive communications, and
- Substantial experience synthesizing and articulating the
mission and priorities of a large, complex organization and
implementing a communications strategy and program to enhance the
- Experience building influence and alignment with people across
a large enterprise and navigating the complexities of a
Equivalent combination of relevant education and experience
may be substituted as appropriate.
- Master’s degree.
- Higher Education experience.
- Experience navigating legislative and government affairs issues
- Experience collaborating with content marketing, advertising,
creative and web teams.
- Willingness and ability to bring ideas from across higher
education and other industries to bear in developing a distinctive
and effective communications strategy for UT Austin.
Austin-area base required for this position. Nights and weekends
may be required during peak periods. Typical office environment.
This position is security sensitive.
Go to https://utaustin.wd1.myworkdayjobs.com/UTstaff
for complete description and to apply for job requisition number
The University of Texas at Austin, as an equal
opportunity/affirmative action employer, complies with all
applicable federal and state laws regarding nondiscrimination and
affirmative action. The University is committed to a policy of
equal opportunity for all persons and does not discriminate on the
basis of race, color, national origin, age, marital status, sex,
sexual orientation, gender identity, gender expression, disability,
religion, or veteran status in employment, educational programs and
activities, and admissions.