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Program Coordinator -Digital Engagement

Northeastern University
Massachusetts, United States
Salary Not specified
Posted date
Aug 4, 2021

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Position Type
Administrative, Business & Administrative Affairs, Alumni Affairs
Employment Level
Employment Type
Full Time
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Program Coordinator -Digital Engagement & Web Development

About Northeastern:
Founded in 1898, Northeastern is a global research university and the recognized leader in experience-driven lifelong learning. Our world-renowned experiential approach empowers our students, faculty, alumni, and partners to create impact far beyond the confines of discipline, degree, and campus.

Our locations—in Boston; Charlotte, North Carolina; London; Portland, Maine; San Francisco; Seattle; Silicon Valley; Toronto; Vancouver; and the Massachusetts communities of Burlington and Nahant—are nodes in our growing global university system. Through this network, we expand opportunities for flexible, student-centered learning and collaborative, solutions-focused research.

Northeastern's comprehensive array of undergraduate and graduate programs— in a variety of on-campus and online formats—lead to degrees through the doctorate in nine colleges and schools. Among these, we offer more than 195 multi-discipline majors and degrees designed to prepare students for purposeful lives and careers.

About the Opportunity:
The Northeastern community has a tradition of giving back, and each day, we witness the impact of our community's remarkable generosity. Our students are pursuing co-ops in all corners of the globe, growing their cultural fluency and preparing to thrive in the world. Our faculty are delivering leading-edge scholarship, teaching and mentoring tomorrow's leaders. And our researchers are pioneering new lines of inquiry, accelerating discovery in emerging fields. Northeastern University Advancement and the Office of Alumni Relations play an integral role in engaging the Northeastern community to create a stronger, more sustainable, and bright future.

The Program Coordinator, Digital Engagement and Website Development reports to the Senior Associate Director, Digital and Social Engagement, and plays an integral role in executing on digital media communications for the promotion of Office of Alumni Relations (OAR) and Annual Giving programs and initiatives, as well as supporting university campaigns. This position will assist in executing on OAR's digital strategy for outreach to over 275,000 alumni around the globe with a focus on email marketing and website development. The role will require coordination with internal teams, the ability to update and manage the OAR website, and attention to detail. The Coordinator will play a key role in helping the OAR Marketing and Communications team execute a stronger Northeastern alumni community through digital media platforms such as Salesforce Marketing Cloud and WordPress to produce eNewsletters and email, maintain the OAR website, marketing campaign websites, alumni online and mobile communities, video and other digital media platforms.

The Program Coordinator, Digital Engagement and Website Development will focus on:

1. Executing OAR and Annual Giving's email strategy, including conceptualizing, segmenting, and scheduling emails to alumni and other constituents in collaboration with all areas of the university as well as reporting on email performance to inform strategy.
2. Executing the OAR website strategy, including developing and maintaining the website, regularly updating stories on the homepage, and providing support for the maintenance of other pages (HTML, CSS and WordPress experience required.
3. Sharing new trends in web design, development and user experience design to support the OAR web strategy.
4. Overseeing backend systems such as Salesforce Marketing Cloud and WordPress, liaising with technical contacts both within and outside the university.
5. Supporting the OAR social strategy, including developing content and executing campaigns, as needed.

The Program Coordinator, Digital Engagement and Website Development must represent the university and the OAR/AG team in a professional and enthusiastic manner with a special focus on both internal and external customer service. As a member of the Advancement division, it is essential for the Program Coordinator, Digital Engagement and Website Development to understand and actively support the role philanthropy plays in engaging the Northeastern community. This position is required to perform their duties, in person, on the Boston campus. Evening and weekend work required as needs dictate. Occasional ground and air travel, and a flexible schedule are required. While the primary role of this position is to focus on marketing and communications, it will also require the Coordinator to assist at several OAR events throughout the year and other duties, as assigned.

Bachelor's degree required. Two to three (2-3) years of experience in web development, email marketing production, digital media or equivalent required. Demonstrated proficiency in HTML, CSS, CMS tools such as WordPress, Adobe Creative Cloud. Excellent writing, organizational and interpersonal communications skills required. The ideal candidate will be a detail-oriented with a strong customer service focus. They also will pay extreme attention to detail. Ability to interact professionally and diplomatically with alumni, volunteers, students, staff, faculty, vendors and external entities; Ability to work independently and in a fast-paced team environment on multiple projects at a time while still hitting deadlines.

Salary Grade:

Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.

All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.

To learn more about Northeastern University's commitment and support of diversity and inclusion, please see

To apply, visit

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