The Director of Enrollment Management Marketing and
Communications is a key member of the Enrollment Planning and
Analysis (EPA) team within the Division of Enrollment Management
(EM). The director is responsible for the development and
implementation of an integrated marketing strategy for the division
designed to promote the comprehensive student experience resulting
in optimum enrollment outcomes. The director, in conjunction with
leadership of individual units, oversees the execution of the
marketing strategy. The director must be a skilled communicator and
storyteller who understands the essence of the University of Utah
brand, and more importantly the unique narrative of our Admissions
offering, and how to articulate its value to move prospective
students successfully through the enrollment funnel. The ideal
candidate will be an accountable relationship-builder, with strong
abilities related to listening and understanding cross-campus
partners’ needs and interests. The position has direct supervision
of a team of marketing/communications professionals and works
collaboratively with EM directors, the University Office of
Marketing and Communications (UMC) team, as well as colleagues
throughout the University to lead innovative and effective
enrollment marketing strategies.
University of Utah Job ID# PRN27157B - 02118 - EM: Planning
COMPENSATION: $100,000 to $110,000/year
WORK SCHEDULE: Full Time, Monday-Fri day, 8 hours per day,
1. Provides leadership in the planning, development, and delivery
of prospective student and family marketing and communication
efforts including its core differentiators, brand pillars, and
value propositions to key audiences.
2. Promotes the most contemporary and effective approaches to reach
key stakeholders and coordinates innovative communications
initiatives utilizing a variety of platforms and mediums. This
includes knowledge of best practice in social media, web
design/development/integration, email, demand generation and
3. Possesses the technological acumen to
leverage CRM tools, content management tools, and digital
platforms effectively in integrated marketing and communications
4. Establishes metrics for success in an integrated marketing
strategy and regularly assesses success of efforts. Creates plan
for ongoing evaluation.
5. Ensures consistent and thoughtful messaging across all audiences
to enhance communication to key audiences.
6. Develops a deep understanding of the voice of the student and
identify key opportunities/leverage points for improving their
experience, and building advocacy and loyalty. Understands
segmentation and provides expertise in differentiating
tactics/messaging for various personas.
7. Designs, implements, and maintains communication plans in
collaboration with division directors to manage short-term and
8. Evaluates, develops, and coordinates with the Admissions
Leadership on the design and production of all communications
related to admissions/recruitment lifecycle.
9. Produces internal communications to market the division to the
10. Ensures timely and accurate production and execution of all
11. Stays current with higher education marketing trends and
developments and issues pertaining to best practices, examine
strategies of peer, competitor and aspirant
12. Demonstrated experience with customer relationship management
systems (CRM) for use in marketing campaigns.
13. Demonstrated experience collaborating with cross-functional
teams to achieve business objectives.
Work Environment and Level of Frequency typically
Nearly Continuously: Office environment.
Physical Requirements and Level of Frequency that may be
Nearly Continuously: Sitting, hearing, listening, talking.
Often: Repetitive hand motion (such as typing),
Seldom: Bending, reaching overhead.
Bachelor’s degree in Business Administration, Health Care
Administration or related area, or equivalency; eight years of
progressively more responsible management experience; and
demonstrated leadership, human relations and effective
communications skills required.
Master’s degree in Business Administration, Health Care
Administration or related area preferred.
Applicants must demonstrate the potential ability to perform the
essential functions of the job as outlined in the position
Enrollment marketing and communication experience; Prior experience
with Slate CRM a strong plus; Developer of talent;
Energetic, resourceful and self-directed team contributor, with the
ability to both collaborate effectively and work independently to
manage multiple campaigns in a fast-faced, fluid environment;
Positive, can -do attitude, hands-on approach to management and
supervision; Proven ability to work successfully with diverse
populations and demonstrated commitment to promote and enhance
diversity and inclusion.
TO APPLY, VISIT: https://utah.peopleadmin.com/postings/120366
EQUAL EMPLOYMENT OPPORTUNITY
The University of Utah is an Affirmative Action/Equal
Opportunity employer. Upon request, reasonable accommodations in
the application process will be provided to individuals with
disabilities. Please contact the Office of Equal Opportunity and
Affirmative Action, 201 S. Presidents Cr., Rm 135, (801) 581-8365
(V/TDD), for further information or to request an accommodation.
The University of Utah is committed to diversity in its workforce.
Women and minorities are encouraged to apply.