Assistant Director of Digital Communications

Job Description:

The Assistant Director for Communications leads effective communications efforts for a Alumni Engagement team which designs, promotes, supports and stages well-attended alumni events on and off campus, virtual offerings, several signature campus reunions, a vibrant lifelong learning program, and activities in our alumni chapters. The Assistant Director interacts with members of the Alumni Association Board to facilitate their roles as university communications ambassadors.

Responsible for web-based announcements, information, and promotion of various events of interest to alumni. Creatively and proactively uses social media, blast emails, and texting to create institutional knowledge among alumni, drive attendance, and increase engagement.

Washington and Lee University actively promotes a dynamic and inclusive environment that allows students and employees of multiple backgrounds, cultures, and perspectives to learn, work, and thrive together. Successful candidates will contribute to that environment and exhibit potential for excellence in their areas of expertise.

Essential Functions:

• With the Executive Director and Sr. Associate Director of Alumni Engagement, interacts with the Alumni Association Board and alumni chapter leaders, providing them regular campus updates, FAQs, Talking Points, and helping them distribute information in their networks.
  
  
• Liaisons with social media committee of the Alumni Board; creates new tactics to engage varied and diverse alumni on social media platforms. Collaborates with Alumni Chapters to expand social media usage, increasing alumni chapters’ effective presence on social media.
  
  
• Manages, updates and strengthens the look, functionality, and video content of the Alumni Engagement website. Member of the University Web Communications Team; analyzes and implements creative communication tactics for and between alumni.
  
  
• Provides creative solutions and technical support for virtual engagement offerings.
  
  
• Lead developer of content for Alumni Engagement section of Generally Speaking and Alumni Engagement newsletter.
  
  
• Works with office colleagues and Advancement Operations to create and pull lists and data from Raiser’s Edge database. Understands data integrity.
  
  
• Provides support and staffing for several major campus reunion weekends annually.
  
  
• Additional related duties as assigned.
  
  

Minimum Qualifications:

Bachelor’s degree required . It is advantageous to have e xperience and creativity working with different forms of digital communications, including Web content management, email and basic social media applications, including but not limited to Facebook, Twitter, LinkedIn, and Instagram. F amiliarity with Blackbaud Raiser’s Edge/ Net Community is a plus. Must be able to learn software applications, keep current in trends and products, and act as a liaison between technical and non-technical staff. Should have solid experience with graphic design and publishing software programs such as Adobe Creative Suite, Photo Shop and Dreamweaver.

The university requires employees to become fully vaccinated for COVID-19 and new employees must provide proof of at least their first shot prior to the first day of employment. Individuals may seek a medical or a religious exemption to the vaccination requirement.

Application Instructions:

Resume, cover letter, and a list of professional references required. Please upload a cover letter and resume during the application process. If you upload a resume, the application system will try to auto-fill your employment history and you may adjust this in the application questionnaire. Review of applications will begin immediately and continue until position is filled.

External Applicants: Complete the online application forms. Upload a resume on the Quick Apply screen, the application will automatically populate your resume details, and you may verify and update data on the My Information page. You may add a cover letter to the Resume/CV document upload section at the bottom of the My Experience application page. You will not be able to modify your application after you submit it.

Current W&L Employees: Apply from your existing Workday account. Click Apply from the Open W&L Jobs report. Update your Education and Job History. Provide information for three professional references in the appropriate boxes. Fill out the required questionnaire. Refer to the Job Aid for additional guidance.

Physical Requirements:

• Fingering: Picking, pinching, typing or otherwise working, primarily with fingers rather than with whole hand or arm as in handling.
  
  
• Grasping: Applying pressure to an object with the fingers and palm.
  
  
• Repetitive motions: Making substantial movements (motions) of the wrists, hands, and/or fingers.
  
  

Working Conditions: None

Types of Work: Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Work Schedule: M-F, 8:30 am – 4:30 pm with occasional nights and weekend hours required.

Benefit Eligible

FLSA:

Exempt

Weekly Hours:

35

Pay commensurate with experience.

Washington and Lee affirms that diverse perspectives and backgrounds enhance our community. We are committed to the recruitment, enrichment, and retention of students, faculty, and staff who embody many experiences, cultures, points of view, interests, and identities. As engaged citizens in a global and diverse society, we seek to advance a positive learning and working environment for all through open and substantive dialogue.

Washington and Lee is an Equal Opportunity Employer. As such, we are interested in candidates who are committed to high standards of scholarship, performance and professionalism and to the development of a campus climate that supports equality and diversity in our faculty, staff and student body. Job description requirements are representative, but not all-inclusive of the knowledge, skill, and abilities needed to successfully perform this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions.