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Associate Athletic Director, Marketing and Promotions

University of Colorado Boulder
Colorado, United States
Salary Not Specified
Start date
Aug 3, 2021

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Public Relations & Advertising, Administrative, Business & Administrative Affairs, Other Business & Administrative Affairs, Public Relations & Marketing (Campus), Student Affairs, Athletics
Employment Type
Full Time
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Job Summary

The University of Colorado Boulder Athletics department encourages applications for an Associate Athletic Director for Marketing. This promotion will manage the day-to-day operations of the unit and be under the direct supervision of the Senior Associate Athletic Director for External Operations. This position will be responsible for the marketing plan development and implementation for multiple sports programs – including Football and Men’s Basketball – with a key focus on maximizing ticket revenue and growing fan attendance; Lead all aspects of game day operations and in-game entertainment; Lead creation and strategic placement of all traditional marketing including radio, television, billboards, website and direct mail; Develop digital marketing and social media advertising strategies across campaigns with an emphasis on revenue generation and brand awareness; Drive creative campaigns based on consumer and market insights that improve the University of Colorado Athletics brand and generate new revenue opportunities; Ensure consistency in execution of marketing initiatives – across various sport programs and consumer touch points; Collaborate with the ticket operations and sales and database marketing team to develop pricing strategies and packages, ticket sales campaigns and identify new prospects; Collaborate with data analyst to make data informed decisions utilizing advertising analytics and implement marketing automation campaigns; Coordinate and strategize all media partner trade contracts; Manage unit budget, placing an emphasis on return on investment; Direct all on-campus marketing initiatives and relationships. Serve on various campus committees and contribute accordingly. Additional responsibilities include: Direct oversight of Director for Marketing & Fan Experience, Assistant Director of Marketing & Fan Experience, and Creative Director; Serve as athletic department liaison to the CU Band.

This position is responsible for promoting the philosophy and objectives of the intercollegiate athletics program. This shall include adhering to the principles of the Athletic Department’s Mission Statement, Diversity and Inclusion Mission Statement, Core Values, Policies and Procedures, as well as the rules and regulations of the University, the Pac-12 Conference and the NCAA
The University of Colorado Boulder is committed to building a culturally diverse community of faculty, staff, and students dedicated to contributing to an inclusive campus environment. We are an Equal Opportunity employer, including veterans and individuals with disabilities.

Who We Are

As one of 34 U.S. public research institutions belonging to the prestigious Association of American Universities (AAU)—and the only member in the Rocky Mountain region—our goal at CU Boulder is to directly affect Colorado communities through collaborative research, innovation, and entrepreneurship. Our faculty, staff, and students work with the broader community to establish outstanding connections that have lasting outcomes—both across Colorado and around the world.

What Your Key Responsibilities Will Be

  • Lead the Athletics Marketing and Promotions Department Marketing initiatives that target general public (donors & non-donors) and students. Manage the marketing operating budget for marketing and promotions.
  • Develop and implement an aggressive marketing, advertising, and promotion plan for all areas of supervision with a focus on growing revenue, fan attendance, in-game and pre-game experiences, and ticket sales.
  • Collaborate with marketing rights holder, ticketing, athletics development office, community outreach, video department, digital, social, spirit squad and athletics communications office on branding, revenue and messaging.
  • Interact and cultivate positive relationships with various campus and community constituents through partnerships, promotions and publicity.
  • Assist in special projects related to the athletic department and support marketing and promotions efforts for all sports. Understanding and compliance of NCAA and University of Colorado rules and policies.

  • Marketing & Promotions, Creative/Graphic Design Staff, Digital Advertising and Ticket Sales Campaigns. Hire, train and supervise a staff of 4 full time employees, 2 nine-month Graduate Assistants and 14 student interns.
  • Collaborate with digital communications on strategy, ticket sales, ticket operations and to increase ticket sales.
  • Manage print, TV, and radio commercials, outdoor, digital advertisements, e-mail, promotional giveaways and direct mail campaigns from concept through creative development, execution and placement.
  • Support the production of graphics and other creative content needed to conduct advertising/sales campaigns and to drive fan excitement for Colorado Athletics.
  • Collaborate with ticket operations and sales teams on developing strategies to maximize revenue through ticket sales and enhanced customer service.
  • Focus sales efforts by studying existing and potential volume, developing and implementing season ticket, group, and individual game day sales. Coordinate all aspects of football marketing including ticket promotions, advertising, group sales, and gameday management. Serve as liaison for all third-party vendors, MOGO, Tops of Rockies, etc.

  • In-game entertainment and promotions, including script writing, on-field appearances, special performances, video board production, coordination of spirit squad performances and cheer, sponsor activation and on court promotions. Collaborate with the Multi Media Right partner, ensuring marketing commitments are fulfilled by reviewing marketing/advertising agreements for fulfillment.
  • Work with student sections for all ticketed sports and collaborate with leadership team on policies, tickets sales, on-campus marketing and advertising, game atmosphere, special events, research and communication strategies. Serve as the liaison to the Band.

What We Can Offer
  • The salary range is $80,000- $95,000 annually.
  • Additional Compensation Details: Relocation is available within department guidelines. Additional Athletics benefits include: Athletic Event Tickets: Per Athletic Department Policy and NCAA regulations, Nike Elite Employee Benefit: Per Nike Elite Policy.


The University of Colorado offers excellent benefits , including medical, dental, retirement, paid time off, tuition benefit and ECO Pass. The University of Colorado Boulder is one of the largest employers in Boulder County and offers an inspiring higher education environment. Learn more about the University of Colorado Boulder .

Be Statements
Be Empowered. Be Groundbreaking. Be Boulder.

What We Require
  • Bachelor's Degree in Sports Marketing/Administration or applicable field.
  • Five years of collegiate or professional sports promotional/marketing experience. Equivalent combination of education and experience may substitute.
  • In addition to regular office hours, this position is required to be available to work all athletic events (nights, weekends and holidays).

What You Will Need
  • Knowledge of managing game day operations.
  • Digital literacy including experience in desktop publishing (PageMaker, PhotoShop, etc.).
  • Excellent interpersonal skills, judgment, initiative and attention to detail.
  • Excellent oral and written communications skills.
  • Ability to organize multiple tasks, meet due dates, plan schedules and coordinate events.
  • Ability to assign, review and schedule work.
  • Ability to manage budget, broker with sponsors and multi-media right partners.

What We Would Like You To Have
  • Masters Degree in Sports Marketing/Administration or applicable field.
  • Three years experience in managing game day events.
  • Experience in fulfillment of corporate sponsorship.
  • Experience developing and implementing promotional activities and events.
  • Experience in creating, preparing and tracking advertising.
  • Experience managing and leading teams.

Special Instructions

To apply, please submit the following materials:
  1. A current resume.
  2. A cover letter that specifically tells us how your background and experience align with the requirements, qualifications, and responsibilities of the position.

We may request references at a later time.

Please apply by August 8, 2021 for consideration.

Note: Application materials will not be accepted via email. For consideration, please apply through CU Boulder Jobs.

Posting Contact Information

Posting Contact Name: Boulder Campus Human Resources

Posting Contact Email:

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