Position Overview The Assistant Athletic Director, Marketing &
Fan Engagement will develop and implement marketing, game
operations and promotional plans to enhance the brand and revenue
of Marquette Athletics. He/she is responsible for many external
operations of the department; delivers, directs and implements the
strategy plan for marketing, promotions, game management, community
outreach, and student spirit groups. Duties and Responsibilities
1. Primarily responsible for developing,
coordinating and executing the strategy for Marquette Athletics
marketing, branding, promotions, external exposure and constituent
engagement with a focus on Men’s Basketball. 2.
Supervises the department’s marketing team, promotions, and event
management staff. 3. Advances the goal of
making the Marquette University game experience enjoyable for all
in attendance. 4. Member of the Vice President
& Director of Athletics’ Senior Staff Team. 5.
Creates, produces and executes Marquette Men’s Basketball
marketing plan. 6. Develops external vision of
department working closely with senior management of athletic
communications, athletic development, licensing, merchandising,
ticket office and Marquette Sports Properties. 7.
Serves as department liaison with external constituents and
sponsorships as they relate to the department radio and television
affiliations; oversees corporate marketing strategies in
conjunction with Marquette Sports Properties. 8.
Performing other job-related duties as assigned. The
Assistant/Associate Athletic Director, Marketing & Fan
Engagement reports directly to the Executive Associate Athletics
Director and works alongside the external units. He/She has
supervisory responsibility for marketing and spirit squad
staffs/members. He/She will collaborate regularly with area
heads in Athletic Communications, Athletic Ticketing and Athletic
Development, as well as the University’s multimedia rights holder
(Learfield). Required Knowledge, Skills and Abilities
Bachelor’s degree required. 3-5 years of sports marketing
experience required. Five or more years of marketing experience,
with a strong emphasis on marketing men’s basketball, preferred.
Applicants should have a proven track record of creative solutions
for marketing and branding athletics, and have demonstrated
excellent managerial and organizational abilities. Ability to
supervise marketing and spirit squad staffs/members. Collaborate
regularly with area heads in Athletic Communications and Athletic
Development, as well as the University’s Office of Marketing and
Communications, and Advancement.
It is the policy of Marquette University to provide equal
employment opportunities (EEO) to all employees and applicants
without regard to race, color, religion, sex, sexual orientation,
gender identity, national origin, disability, protected veteran
status or any other applicable federal or state-protected