WUFT-TV/FM Account Executive
Help build one of America's best public media operations at the
University of Florida and the UF College of Journalism and
Communications. WUFT-TV/FM, WUFT Classic and GHQ make up part of
the University of Florida's Division of Media Properties and the
foundation on which the College of Journalism and Communications
prepares the next generation of journalists and media
professionals. WUFT-TV/FM is looking for the next
underwriting/sales superstar to join our team and to help provide
the revenue and fuel that makes this engine go! The ideal candidate
has experience in selling underwriting to businesses in support of
public media and wants to work at an incredible institution like
the University of Florida.
Specific Duties Include:
The College of Journalism and Communications ( www.jou.ufl.edu
- Sell underwriting to clients both directly and through
advertising agencies. This includes typical outside sales duties
such as regularly making new business calls, conducting Customer
Needs Analysis, presenting revenue-generating ideas and providing
customized solutions that will get results for clients.
- Write proposals that include research of customers’ products as
well as use of relevant proprietary research supplied by the
- Conduct daily plan activities to achieve budget goals. This
includes organized activity that is mandated by management (such as
attending weekly meetings, updating account lists, annual
account-by-account budget plans and providing plans/summaries of
activities) as well as self-imposed planning which includes setting
appointments and lead generation.
- Complete required paperwork to ensure the entire sales process
is conducted in a fluid manner. This includes traffic orders, new
business account worksheets, production order request forms along
with all other communication-related materials.
- Provide excellent customer service to all
- Talk with potential businesses and personal donors to pursue
donations and pledge challenges for WUFT Pledge Drives.
- Assist membership in donation strategies, securing volunteers
for pledge drives, work in concert with Ambassador volunteer group
to secure donations, and assist during pledge drives as
bachelor’s, master’s and doctoral degrees and certificates, both
online and on campus. CJC students have the opportunity to gain
practical experience in the Innovation News Center, which generates
content across multiple platforms, and The Agency, an integrated
strategic communication and consumer research agency focused on
marketing to young adults. The College includes seven broadcast and
digital media properties, the Joseph L. Brechner Center for Freedom
of Information and the nation’s only STEM Translational
Communication Center and Center for Public Interest
Our Commitment to Diversity, Equity, and Inclusion
The UF College of Journalism and Communications and WUFT/WRUF is
committed to creating an inclusive environment and is proud to be
an equal opportunity employer. We attribute our success to a work
force that embraces the contributions of people of all backgrounds
and ability levels.
The City of Gainesville
Gainesville ( http://cityofgainesville.org
is home to Florida's largest and oldest university, and so is one
of the state's centers of education, medicine, cultural events and
athletics. The University of Florida and UF Health Shands Hospital
are the leading employers in Gainesville and provide jobs for many
residents of surrounding counties. Gainesville is also the largest
city in Alachua County and is the county seat, with approximately
269,000 residents county-wide. It serves as the cultural,
educational and commercial center for the north central Florida
region. The city provides a full range of municipal services,
including cultural and nature services and necessary administrative
services to support these activities. Additionally, the city owns a
regional transit system, a regional airport, and a 72-par
championship golf course. Known for its preservation of historic
buildings and the beauty of its natural surroundings, Gainesville's
numerous parks, museums and lakes provide entertainment to
thousands of visitors. Because of its beautiful landscape and urban
"forest," Gainesville is one of the most attractive cities in
Florida. The city is in a central location to both the Gulf of
Mexico and the Atlantic Ocean, providing easy access within a day’s
drive to beaches, nature preserves, and water-based activities.
Gainesville in 60 Seconds.
$45,000 - $48,000; base salary plus commission, commensurate with
qualifications and experience.
A high school diploma and four years of appropriate sales/marketing
experience. Appropriate college coursework or vocational/technical
training may substitute at an equivalent rate for the required
- College degree in a related field such as advertising,
marketing, journalism or business and a proven track record of
sales success with public media.
- The candidate must be able to work under pressure in a
deadline-intense environment and be self-motivated, outgoing,
creative, determined to succeed, committed to excellence and able
to problem-solve quickly and efficiently.
- Solid analytical skills and proficiency at using the telephone,
writing, reading comprehension and basic math skills and
capabilities are essential.
- The ability to utilize the Microsoft suite of products and to
learn proprietary software is also required.
Special Instructions to Applicants:
In order to be considered, you must upload your cover letter and
This position is eligible for veteran’s preference. If you are
claiming veteran’s preference, please upload a copy of your DD 214
Member Copy 4 with your application for consideration. See our
for more specific information.
Application must be submitted by 11:55 p.m. (ET) of the posting end
Health Assessment Required: