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Coordinator of Marketing and Promotions

Providence College
Rhode Island, United States
Salary Not Specified
Closing date
Aug 16, 2021

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Student Affairs, Athletics, Other Student Affairs, Student Activities & Services
Employment Type
Full Time
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Job Details

Founded in 1917, Providence College (PC) is a premier Catholic liberal arts institution steadfastly committed to academic excellence through a dynamic core curriculum, a distinctive Development of Western Civilization Program, and abundant experiential learning opportunities. The only U.S. higher education institution administered by the Dominican Friars, PC is committed to providing a variety of opportunities for intellectual, social, moral, and spiritual growth in a supportive environment. Providence College believes that cultural and intellectual pluralism is essential to the excellence of its academic programs, and strives to foster an academic culture and campus community reflecting the global environment in which we live and work.

The approximately 105-acre campus is situated in Rhode Island’s capital city and is close to the many cultural and educational offerings of Rhode Island’s “renaissance city.” Additionally, Providence is located an hour from Boston and just a few hours from New York City.

For years, Providence College has been recognized in the U.S. News & World Report “Regional Universities – North Category” and has been commended by several other ranking publications.

Posting Details

Position Title Coordinator of Marketing and Promotions Overview

Serve as coordinator of marketing for the nationally recognized men’s and women’s ice hockey programs while assisting in all other aspects of the Providence College Athletic Department, including the marketing of men’s and women’s basketball, as well as Olympic sports.

Essential Duties:

1. Develop and implement marketing plans and promotional programs that will increase overall attendance, revenue, and exposure for the top tier men’s and women’s hockey programs. Oversee and direct game presentation efforts, including in-game promotions, fan giveaways, game atmosphere, videoboard operations, PA announcer, and direction of graduate assistants, students, and volunteers for assigned sports. Maintain regular communication with coaching staff and department staff members in formulating the marketing plan for assigned sports. Manage PINK OUT Friartown, the athletic department’s efforts to raise breast cancer awareness at all sports.

2. In conjunction with the Friar Ticket Office, develop strategies to focus on selling tickets to men’s ice hockey games/events and further promote the women’s ice hockey program. Collaborate with the Friar Ticket Office managers on establishing new and innovative concepts/ideas for the ticket office to implement. Oversee email marketing and social media efforts, including creative production, content development, and scheduling for assigned sports.

3. Create and implement student marketing strategies in an effort to increase attendance at all Providence College athletic events. Advise student leadership groups, the Friar Fanatics, and work to increase school spirit and student engagement at all athletic events. Work with Student Affairs and various campus contacts to engage the student community and enhance student support at all athletic events, including but not limited to, student tailgates, pregame gatherings, fan buses, dorm storms, food distribution, giveaways, etc. Organize special student events including but not limited to, orientation and Accepted Students Day.

4. Assist the Assistant AD in the development, management, and allocation of the athletic marketing budget, with a strong focus on the men’s ice hockey promotional budget.

5. Organize and execute a strategic plan for the Friars Kids Club. Maintain and grow Kids Club membership. Collaborate with the SAAC Executive Board to increase student athletic involvement. Oversee waivers and liability of children in the club.

6. Identify new and emerging industry trends, research and implement new advertising and promotional opportunities. Attend conferences and conventions when necessary.

Marginal Duties:

1. Perform all other duties as may be required.

Education and Experience Required

• Bachelor’s Degree preferably in marketing or a related field from an accredited institution required
• Two years’ experience in an athletic marketing role or an equivalent combination of education and experience
• Experience with Adobe Suite (especially Photoshop)
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, etc.)
• Excellent written and verbal communication skills, as well as skills in working independently
• Proven organizational skills as well as the ability to prioritize and complete assignments
• Ability to receive constructive feedback on a regular basis

Physical Demands

• Sitting in a normal seated position for extended periods of time
• Reaching by extending hand(s) or arm(s) in any direction
• Finger dexterity required to manipulate objects with fingers rather than with whole hand(s) or arm(s), for example, using a keyboard
• Communication skills using the spoken word
• Ability to see within normal parameters
• Ability to hear within normal range
• Ability to move about

Employee Status Full Time Union Status Shift: If other, please enter regular schedule. EEO Statement

Providence College does not discriminate against any person because of race, color, national and ethnic
origin, sex, gender, except where gender is a bona fide occupational qualification, sexual orientation,
gender identity, religion, disability, age, veteran status, or genetic information. The College will develop,
and from time to time update, an affirmative action program and will insist on a good-faith effort on the
part of its employees to comply with the program. The College will request and expect its agents and
those with whom it conducts its affairs to meet the commitment of this important program.

Requisition Number AS503P Closing Date Open Until Filled Special Instructions to Applicants Supplemental Questions

Required fields are indicated with an asterisk (*).

Documents Needed To Apply
Required Documents
  1. Resume
  2. Cover Letter
Optional Documents

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