Communications / Public Relations Specialist

Posting Details



Job # 037265 Department Code 22605-4417 Department College of Professional Studies Job Title Communications / Public Relations Specialist Location Syracuse, NY Pay Range Commensurate with Experience Staff Level S4 FLSA Status Exempt Hours
Standard University business hours

8:30am – 5:00pm (academic year)

8:00am – 4:30pm (summer)

Hours may vary based on operational needs. Job Type Full-time Campus Syracuse, NY Unionized Position Code Not Applicable Job Description
This position will serve as the Communications & Public Relations Specialist for the College of Professional Studies and joins a team responsible for promoting the mission, vision, reputation, brand awareness, and visibility of the College of Professional Studies at Syracuse University through media, publications, and web/electronic communication. The incumbent will be responsible for writing, editing, and proofreading content across multiple programs, platforms, and formats that will assist in driving awareness, engagement, and fundraising. The Communications/PR Specialist will develop standards, systems, and best practices for content creation, maintenance, retrieval, and repurposing. The position closely coordinates with the communications team, directors, leadership, and numerous external stakeholders. Qualifications

• Bachelor’s degree in relevant field required (Public Relations, Communications, Journalism, English).
• Three (3) plus years of public relations, copywriting/editorial experience.
• Experience in executive speechwriting, talking points and media relations.

Job Specific Qualifications

• Exceptional writing, editing and verbal communication skills.
• Strong relationship building, collaboration, and interpersonal skills.
• Proficiency in MS Office suite and Analytics.
• Familiarity/Interest in or affiliation with the veteran and military community.

Responsibilities
Content Development:

• Plans, writes, edits, and proofs content for publications, digital tools, websites, collateral, speeches, and press releases.
• Serve as primary editor for communications content.
• Establishes and manages workflow for requesting, creating, editing, publishing and retiring content.
• Develops standards, systems and best practices for content creation and maintenance.
• Works collaboratively with communications team, directors, and leadership to identify content to effectively attract and retain external stakeholders.
• Develop written materials to advance the cultivation, solicitation, and stewardship of donors.
• Research and compile alumni profiles and donor features that tell stories of engagement and philanthropy, interviewing donors, faculty, staff, students and alumni as needed.
• Coordinates and manages assets in photography, video, and audio support.
• Assists with social media strategy, and editorial calendar maintenance.
• Tracks and reports all results, trends, and statistics as required.

Media Relations:

• Build relationships with key media contacts and identify opportunities to proactively pitch brand and corporate stories as appropriate.
• Drives audience awareness and engagement across marketing channels.
• Develops and maintains media lists and relationships.
• Leads the development, implementation, and measurement of external and internal media-based communication plans.
• Develop written materials including press releases, Q&A, media standby statements.

Collaboration with the Division of Marketing and Communications:

• Follow established university brand standards, governance, and approaches.
• Work with the University’s editorial calendar.
• Coordinate content with the Division of Marketing and Communications’ content strategy team and develop content consistent with University brand approach.
• Support the Division of Marketing and Communication’s media relations team’s earned media strategy specific to the College of Professional Studies, identify newsworthy pitch angles, liaise to schedule interviews, and bring opportunities to completion.
• Create and share stories about the College of Professional Studies and the accomplishments of faculty, students, and alumni worldwide in coordination with Marketing and Communications Content and Communications teams.
• Collaborate with Syracuse University’s Division of Marketing and Communications to advance University-wide goals.

Physical Requirements
Not Applicable Tools/Equipment
Not Applicable Application Instructions
In addition to completing an online application, please attach a resume and cover letter. About Syracuse University
Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit www.syracuse.edu. About the Syracuse area
Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal. EEOC
Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities. Commitment to Supporting and Hiring Veterans
Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members. Commitment to a Diverse and Inclusive Campus Community
Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity. Quick Link https://www.sujobopps.com/postings/87945 Job Posting Date 07/28/2021 Application Deadline Full Consideration By Job Category Staff Message to Applicants