Digital Marketing Specialist
Public Info Representative 2
Appointment Type and Duration:
$22.43 - $34.32 per hour
Review of Applications Begins
Position closes August 1, 2021.
Special Instructions to Applicants
In addition to your resume, please include a cover letter that
clearly articulates how your digital marketing experience makes you
the ideal candidate for this position.
For consideration, please submit application materials by August 1,
The Communications Office at the School of Journalism and
Communication (SOJC) plays a key role in advancing the strategic
objectives of the school and the university, including recruiting
talented students and faculty, inspiring alumni and donor support,
and enhancing the national reputation of the school.
The Communications Office plans and implements the school's overall
marketing and communication strategy; actively manages and directs
the school's website and affiliated web and social media presences;
plans, creates, produces, and distributes a range of materials,
including annual reports, presentations, e-newsletters, brochures,
blogs, advertisements, and videos; and develops and administers the
school's brand identity standards in accordance with the
university's overall marketing strategy and identity
Reporting to the Director of Communication, the Digital Marketing
Specialist will provide hands-on digital marketing and
communication strategy and front-end support to advance SOJC's
communication objectives. The SOJC Communication Office aligns
closely with the University Communications Office, and the Digital
Marketing Specialist will leverage centralized resources to move in
step with UO's overall communication strategy. This position will
be responsible for managing the SOJC digital advertising and email
marketing programs, website digital strategy and SEO/SEM,
information architecture development and testing, analytics
reporting, and project management of marketing campaigns and
projects. The Digital Marketing Specialist will work closely with
the Communication Director, Managing Editor, Events and
Communication Manager, and Senior Graphic Designer to support
ongoing communication work. This will include responsibility to
advise, guide, and assist SOJC Communication staff in developing
and producing digital marketing materials and in public information
policy and procedure. This is not a social media position.
In addition, this position will actively monitor analytics and
engagement trends across channels to make content recommendations
that best engage our primary audiences. This position will have
independent judgment and experience leading projects and working in
a fast-paced team environment.
- Three years of experience as a public relations representative
for an organization that involved gathering information, writing
and/or producing materials, presenting information to the public,
handling public relations, preparing press releases, and
interaction with the news media. At least one year of this
experience must have involved participating in planning and
administering an organization's public relations program.
A bachelor's degree in journalism, communications, or a closely
related field may substitute for up to two years of the general
experience but will not substitute for the one year of specialized
(NOTE: "Experience as a public relations representative" can
include any marketing or communication work. Experience
contributing to a campaign, major project, or communication
channel/program, such as a website or analytics initiative, can
count for "participating in planning and administering an
organization's public relations program.")
- Experience managing digital advertising campaigns on platforms
such as Google Ads and similar.
- Demonstrated ability to build, test, and measure email
marketing campaigns on platforms such as MyEmma, Bronto, iModules,
- Demonstrated ability to track and review analytics across
platforms (email, web, social) to develop actionable marketing
- Experiencing managing SEM and SEO.
- Experience in developing and analyzing market research
(surveys, focus groups, etc.).
- Ability to do front-end and website maintenance in a modern web
environment with intermediate to extensive experience working in
content management systems (Drupal, Word Press).
- Ability to manage time and projects in an efficient manner and
work in a fast-paced environment.
- Demonstrated high-functioning organizational skills while
working as part of a larger team.
- Ability to communicate and work effectively with individuals
from diverse backgrounds and cultures.
- Commitment to promoting and enhancing diversity and
- Understanding of accessibility-related guidelines including
Title II and Title III of the Americans with Disabilities Act
(ADA), Sections 504 and 508 of the Rehabilitation Act of 1973, and
the Web Content Accessibility Guidelines (WCAG) 2.0 Level
- Comfort sizing images for various web properties and captioning
digital multimedia content.
- Ability to work with the Windows and Mac OS operating
- Project management experience preferably using a program such
as Asana, Trello, Basecamp, Wrike or similar.
FLSA Exempt: No
All offers of employment are contingent upon successful
completion of a background inquiry.
This is a classified position represented by the SEIU Local 503,
Oregon Public Employees Union.
The University of Oregon is proud to offer a robust benefits
package to eligible employees, including health insurance,
retirement plans and paid time off. For more information about
benefits, visit http://hr.uoregon.edu/careers/about-benefits.
The University of Oregon is an equal opportunity, affirmative
action institution committed to cultural diversity and compliance
with the ADA. The University encourages all qualified individuals
to apply, and does not discriminate on the basis of any protected
status, including veteran and disability status. The University is
committed to providing reasonable accommodations to applicants and
employees with disabilities. To request an accommodation in
connection with the application process, please contact us at
firstname.lastname@example.org or 541-346-5112.
UO prohibits discrimination on the basis of race, color, sex,
national or ethnic origin, age, religion, marital status,
disability, veteran status, sexual orientation, gender identity,
and gender expression in all programs, activities and employment
practices as required by Title IX, other applicable laws, and
policies. Retaliation is prohibited by UO policy. Questions may be
referred to the Title IX Coordinator, Office of Civil Rights
Compliance, or to the Office for Civil Rights. Contact information,
related policies, and complaint procedures are listed on the
In compliance with federal law, the University of Oregon prepares
an annual report on campus security and fire safety programs and
services. The Annual Campus Security and Fire Safety Report is
available online at http://police.uoregon.edu/annual-report.
To apply, visit https://careers.uoregon.edu/en-us/job/527759/digital-marketing-specialist