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Creative Marketing Copywriter

Employer
Northeastern University
Location
Massachusetts, United States
Salary
Salary Not specified
Start date
Jul 29, 2021

View more

Position Type
Faculty Positions, Communications, Public Relations & Advertising
Employment Level
Administrative
Employment Type
Full Time
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Creative Marketing Copywriter

About Northeastern:
Founded in 1898, Northeastern is a global research university and the recognized leader in experience-driven lifelong learning. Our world-renowned experiential approach empowers our students, faculty, alumni, and partners to create impact far beyond the confines of discipline, degree, and campus.

Our locations—in Boston; Charlotte, North Carolina; London; Portland, Maine; San Francisco; Seattle; Silicon Valley; Toronto; Vancouver; and the Massachusetts communities of Burlington and Nahant—are nodes in our growing global university system. Through this network, we expand opportunities for flexible, student-centered learning and collaborative, solutions-focused research.

Northeastern's comprehensive array of undergraduate and graduate programs— in a variety of on-campus and online formats—lead to degrees through the doctorate in nine colleges and schools. Among these, we offer more than 195 multi-discipline majors and degrees designed to prepare students for purposeful lives and careers.

About the Opportunity:
The Creative Marketing Copywriter is responsible for telling the Northeastern University brand story—its value proposition, positioning, differentiators, and compelling student outcomes—across a wide range of tactical communications, including but not limited to print (advertising, direct mail, collateral, signage, etc.), digital (websites, microsites, email campaigns, banners, infographics), video, etc.

Your biggest challenge will be to bring this unique university to life in the hearts and minds of prospective students, at both the undergraduate and graduate levels, and demonstrate for them every reason why they should consider Northeastern, reach out and apply.

Responsibilities:
You will understand how to solve problems through creative concepting, and how a great concept is informed by a clear strategy. You also understand that brainstorming is a team sport, and everyone participates—designers, marketing managers, strategists, and academic partners; because the ultimate goal is to uncover the idea that best solves the problem at hand, and it doesn't matter who or where it comes from.

You are responsive to feedback, flexible to sudden shifts in strategy and tactics, and adaptable to working in a dynamic, stimulating, open concept work environment. Ideally, you will have experience working in either an external or in-house agency and have an online portfolio to view as part of your application.

It's helpful to have a basic understanding of direct marketing principles, including the mysterious marketing funnel—lead generation, lead nurture, and conversion strategies. Familiarity with SEO, testing, and optimizing content through analysis and other quantifiable measures is also a plus.

Qualifications:
  • Bachelor's degree in communications or related discipline
  • 4-6 years' experience in copywriting, content writing, or related functions including (not limited to) writer, communications specialist, and content marketing writer
  • Portfolio of previous work demonstrating integrated campaigns one-off projects across medias—print and digital
  • Demonstrated success in concepting and writing creative advertising and marketing deliverables
  • Ability to thrive in a highly collaborative, cross-functional team environment
  • Previous experience in an advertising agency or in-house creative department.
  • Ability to successfully work with vendors and agencies to produce results.
  • Strong problem solving skills.

    Salary Grade:
    11

    Additional Information:
    Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.

    All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.

    To learn more about Northeastern University's commitment and support of diversity and inclusion, please see www.northeastern.edu/diversity.


    To apply, visit https://careers.pageuppeople.com/879/cw/en-us/job/507267

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