Executive Director of Public Relations & Marketing/Communications

Employer
Lone Star College
Location
Texas, United States
Salary
Salary Not Specified
Posted date
Jul 28, 2021

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Public Relations & Advertising, Administrative, Business & Administrative Affairs, Community Relations & Institutional Outreach, Public Relations & Marketing (Campus), Executive, Executive Directors
Employment Level
Executive
Employment Type
Full Time


Commitment to Mission

This job carries with it the obligation to uphold the Mission of Lone Star College (LSC) in carrying out the duties of the position. A commitment to positive interpersonal behaviors, professional communication, diversity, integrity, leadership, stewardship, respect and accountability to LSC students and employees is essential.

Cultural Beliefs

  • One LSC
  • Student Focused
  • Own It
  • Advance Equity
  • Cultivate Community
  • Choose Learning


The Chronicle of Higher Education’s “Great Colleges to Work For” is designed to recognize colleges that have been successful in creating great workplaces and to further research and understanding of the factors, dynamics and influences that have the most impact on organizational culture at higher education institutions.

Lone Star College was recognized in five areas: Confidence in Senior Leadership; Diversity; Facilities, Workspace & Security; Job Satisfaction; and Work/Life Balance .

Campus Marketing Statement

Lone Star College-Montgomery

Lone Star College offers high-quality, affordable academic transfer and career training education to 99,000 students each semester. LSC is training tomorrow’s workforce today and redefining the community college experience to support student success. Stephen C. Head, Ph.D., serves as chancellor of LSC, the largest institution of higher education in the Houston area with an annual economic impact of nearly $3 billion.

LSC, which consists of seven colleges, ten centers, two university centers, Lone Star Corporate College and LSC-Online, is continuously named Great Colleges to Work For by the Chronicle of Higher Education. To learn more, visit LoneStar.edu.

Lone Star College–Montgomery, the premiere student-centered educational institution in Montgomery County, serves The Woodlands and Conroe communities. LSC–Montgomery provides a relaxing and conducive learning atmosphere while offering leisure learning opportunities, individual classes, and unique programs such as radiologic technology, physical therapy, and biotechnology.

Campus address is 3200 College Park Drive, Conroe, TX 77384.

Job Description



PURPOSE AND SCOPE:

The Executive Director of Public Relations and MarComm (Marketing/Communications) is responsible for providing strategic leadership in the development, integration and execution of external relations activities at LSC-Montgomery, including internal and external communications, marketing services, creative services, media relations, special events, constituent and community relations, and image and branding.

Plays a key campus leadership role in strategic planning, use of data and integrated efforts to achieve enrollment and student success goals. Leads the Digital Marketing Intelligence Center, which merges marketing and data science to boost student engagement, student success, recruitment and retention, and to increase traffic to LSC-Montgomery Web and social media channels. Position is responsible for de veloping an annual operations and marketing budget and tracks return on investment.

ESSENTIAL JOB FUNCTIONS:

  • Develops, updates and executes a comprehensive, multi-year marketing and communications strategy aimed at raising Lone Star College-Montgomery's visibility and reputation, and increasing enrollment and student success. Provides leadership and vision to create a strategic plan for community relations including, but not limited to, marketing, media relations, publications, events and outreach
  • Develop and implement college brand within the community, serve on community task forces, boards or committees related to college interest, and advise college leaders on appropriate image brand-building activities and techniques to enhance the college's standing in the community
  • Serve as spokesperson to ensure consistent messages to members of the electronic and print press ensuring that the messages are positive and in the best interest of the college
  • Responsible for the development and management of department budget
  • Manage employees who are responsible for individual disciplines within the following categories: marketing, creative services, media relations, special events and the development of video programs
  • Leads the Digital Marketing Intelligence Center, a creative marketing suite for cross-discipline collaboration and innovation
  • Responsible for tracking advertising costs, researching consumer behavior and exploring market trends and opportunities
  • Measures the effectiveness of marketing programs and strategies; analyzes data using statistical software; converts complex data and findings into easy-to-read reports and presents to key stakeholders
  • Responsible for the creation of executive communications, including presidential newsletters and videos, and scripts and visuals presentations for convocation, commencement, board meetings, community groups, etc.
  • Collaborate with system marketing and communications department to align college strategies along with system goals and objectives
  • Responsible for other reasonable, related duties as assigned


  • KNOWLEDGE, SKILLS AND ABILITIES:

    • Strong ability to interpret data for more informed and improved marketing decisions
    • Must possess strong writing and public speaking skills
    • Demonstrated expertise in advertising, marketing, promotion, supervision of office staff and web marketing
    • Critical thinking and problem solving skills required
    • Ability to plan and implement effective, collegiate public relations and college advancement strategies
    • Demonstrated success as a team leader and project coordinator
    • Excellent interpersonal skills and ability to work in a student-centered, team-oriented environment


    PHYSICAL ABILITIES:

    The work is sedentary. Typically, the employee sits comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items, such as papers, books, or small parts; or driving an automobile. No special physical demands are required to perform the work.

    WORK SCHEDULE AND CONDITIONS:

    • Equipment used includes, PC workstation running on a LAN in a Microsoft Windows environment, calculator, phone and other general office equipment
    • Interface with internal and external contacts as needed to carry out the functions of the position
    • Work is performed in a climate-controlled office with minimal exposure to safety hazards


    REQUIRED QUALIFICATIONS:

    • Bachelor’s degree from an accredited institution in public relations, journalism, communications or a related field and at least 7 years of related work experience, or an equivalent combination of education and experience
    • Experience must include at least 3 years in a manager- or director-level position


    PREFERRED QUALIFICATIONS:

    • Master’s degree
    • Experience as a public relations or college relations director
    • Expertise in data analytics relating to enrollment management and marketing


    Salary

    Hiring salary range is $92,410 to $106,271 annually.

    Lone Star College provides a hiring salary range for all posted full-time non-faculty positions. Where your salary offer would fall in that range is determined by your related experience and education. Should you receive an offer of employment from Lone Star College, the resume submitted in the application process will be utilized to calculate your salary offer. The information outlined below will provide the Office of Human Resources everything needed to determine an accurate starting salary.

    Your resume should provide a complete picture of your work experience. The resume should include the following information for each position listed:

    1. Length of time (specific months and years) of employment
    2. If the position was full time or part time
    3. If the position was paid or unpaid
    4. Unofficial transcript for highest earned degree


    Additionally, any certifications listed as required or preferred in the Lone Star College job description should be included in the resume submitted.

    Benefits Marketing Statement

    By joining our top-notch institution, you will enjoy being a part of an organization that offers a supportive, collegial work environment and excellent work/life balance. This includes a full comprehensive and competitive benefits package, a generous number of paid holidays and vacation days, wellness programs, tuition waiver, professional development opportunities and more.

    Special Instructions

    Go to the Job Search page, click on ‘My Activities’ at the top of the page. Under My Cover Letters and Attachments you will click on ‘Add Attachment.’ Please be sure to put the Job ID# in the title once you name your file for cover letters only, unless you attached your cover letter with your resume.

    If you are applying for an Instructional position (i.e. Faculty, Adjunct Faculty, Instructor), please ensure you include the following to be considered: Resume/CV, Cover Letter, Teaching Philosophy, and unofficial transcripts.

    You must limit your file name for any attachment to 40 characters or less.

    How to Apply

    ALL APPLICANTS MUST APPLY ONLINE ONLY

    We will not accept application material received via fax, email, mail, or hand delivered.

    Postings for part-time and adjunct positions are active for the academic year. By selecting the option to receive notifications on your profile, you will begin receiving electronic communication regarding new opportunities with Lone Star College (LSC).

    If selected for an interview, a recruiter will contact you by phone, or email to schedule an interview.

    Lone Star College participates in the E-Verify program, under which Lone Star College provides the federal government with information from each new employee's Form I-9 to confirm that the employee is authorized to work in the United States.

    More information on the E-Verify program is available at www.dhs.gov/E-Verify .

    Lone Star College is an EEO Employer. All positions are subject to a criminal background check.

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