Commitment to Mission
This job carries with it the obligation to uphold the Mission of
Lone Star College (LSC) in carrying out the duties of the position.
A commitment to positive interpersonal behaviors, professional
communication, diversity, integrity, leadership, stewardship,
respect and accountability to LSC students and employees is
- One LSC
- Student Focused
- Own It
- Advance Equity
- Cultivate Community
- Choose Learning
The Chronicle of Higher Education’s “Great Colleges to Work For” is
designed to recognize colleges that have been successful in
creating great workplaces and to further research and understanding
of the factors, dynamics and influences that have the most impact
on organizational culture at higher education institutions.
Lone Star College was recognized in five areas: Confidence
in Senior Leadership; Diversity; Facilities, Workspace &
Security; Job Satisfaction; and Work/Life Balance .
Campus Marketing Statement
Lone Star College-Montgomery
Lone Star College offers high-quality, affordable academic transfer
and career training education to 99,000 students each semester. LSC
is training tomorrow’s workforce today and redefining the community
college experience to support student success. Stephen C. Head,
Ph.D., serves as chancellor of LSC, the largest institution of
higher education in the Houston area with an annual economic impact
of nearly $3 billion.
LSC, which consists of seven colleges, ten centers, two university
centers, Lone Star Corporate College and LSC-Online, is
continuously named Great Colleges to Work For by the Chronicle of
Higher Education. To learn more, visit LoneStar.edu.
Lone Star College–Montgomery, the premiere student-centered
educational institution in Montgomery County, serves The Woodlands
and Conroe communities. LSC–Montgomery provides a relaxing and
conducive learning atmosphere while offering leisure learning
opportunities, individual classes, and unique programs such as
radiologic technology, physical therapy, and biotechnology.
Campus address is 3200 College Park Drive, Conroe, TX 77384.
PURPOSE AND SCOPE:
The Executive Director of Public Relations and MarComm
(Marketing/Communications) is responsible for providing strategic
leadership in the development, integration and execution of
external relations activities at LSC-Montgomery, including internal
and external communications, marketing services, creative services,
media relations, special events, constituent and community
relations, and image and branding.
Plays a key campus leadership role in strategic planning, use of
data and integrated efforts to achieve enrollment and student
success goals. Leads the Digital Marketing Intelligence Center,
which merges marketing and data science to boost student
engagement, student success, recruitment and retention, and to
increase traffic to LSC-Montgomery Web and social media channels.
Position is responsible for de veloping an annual operations and
marketing budget and tracks return on investment.
ESSENTIAL JOB FUNCTIONS:
Develops, updates and executes a comprehensive, multi-year
marketing and communications strategy aimed at raising Lone Star
College-Montgomery's visibility and reputation, and increasing
enrollment and student success. Provides leadership and vision to
create a strategic plan for community relations including, but not
limited to, marketing, media relations, publications, events and
Develop and implement college brand within the community, serve
on community task forces, boards or committees related to college
interest, and advise college leaders on appropriate image
brand-building activities and techniques to enhance the college's
standing in the community
Serve as spokesperson to ensure consistent messages to members
of the electronic and print press ensuring that the messages are
positive and in the best interest of the college
Responsible for the development and management of department
Manage employees who are responsible for individual disciplines
within the following categories: marketing, creative services,
media relations, special events and the development of video
Leads the Digital Marketing Intelligence Center, a creative
marketing suite for cross-discipline collaboration and
Responsible for tracking advertising costs, researching
consumer behavior and exploring market trends and
Measures the effectiveness of marketing programs and
strategies; analyzes data using statistical software; converts
complex data and findings into easy-to-read reports and presents to
Responsible for the creation of executive communications,
including presidential newsletters and videos, and scripts and
visuals presentations for convocation, commencement, board
meetings, community groups, etc.
Collaborate with system marketing and communications department
to align college strategies along with system goals and
Responsible for other reasonable, related duties as
KNOWLEDGE, SKILLS AND ABILITIES:
- Strong ability to interpret data for more informed and improved
- Must possess strong writing and public speaking skills
- Demonstrated expertise in advertising, marketing, promotion,
supervision of office staff and web marketing
- Critical thinking and problem solving skills required
- Ability to plan and implement effective, collegiate public
relations and college advancement strategies
- Demonstrated success as a team leader and project
- Excellent interpersonal skills and ability to work in a
student-centered, team-oriented environment
The work is sedentary. Typically, the employee sits comfortably to
do the work. However, there may be some walking; standing; bending;
carrying of light items, such as papers, books, or small parts; or
driving an automobile. No special physical demands are required to
perform the work.
WORK SCHEDULE AND CONDITIONS:
- Equipment used includes, PC workstation running on a LAN in a
Microsoft Windows environment, calculator, phone and other general
- Interface with internal and external contacts as needed to
carry out the functions of the position
- Work is performed in a climate-controlled office with minimal
exposure to safety hazards
- Bachelor’s degree from an accredited institution in public
relations, journalism, communications or a related field and at
least 7 years of related work experience, or an equivalent
combination of education and experience
- Experience must include at least 3 years in a manager- or
- Master’s degree
- Experience as a public relations or college relations
- Expertise in data analytics relating to enrollment management
Hiring salary range is $92,410 to $106,271 annually.
Lone Star College provides a hiring salary range for all posted
full-time non-faculty positions. Where your salary offer would fall
in that range is determined by your related experience and
education. Should you receive an offer of employment from Lone Star
College, the resume submitted in the application process will be
utilized to calculate your salary offer. The information outlined
below will provide the Office of Human Resources everything needed
to determine an accurate starting salary.
Your resume should provide a complete picture of your work
experience. The resume should include the following information for
each position listed:
- Length of time (specific months and years) of employment
- If the position was full time or part time
- If the position was paid or unpaid
- Unofficial transcript for highest earned degree
Additionally, any certifications listed as required or preferred in
the Lone Star College job description should be included in the
Benefits Marketing Statement
By joining our top-notch institution, you will enjoy being a part
of an organization that offers a supportive, collegial work
environment and excellent work/life balance. This includes a full
comprehensive and competitive benefits package, a generous number
of paid holidays and vacation days, wellness programs, tuition
waiver, professional development opportunities and more.
Go to the Job Search page, click on ‘My Activities’ at the top of
the page. Under My Cover Letters and Attachments you will click on
‘Add Attachment.’ Please be sure to put the Job ID# in the title
once you name your file for cover letters only, unless you attached
your cover letter with your resume.
If you are applying for an Instructional position (i.e. Faculty,
Adjunct Faculty, Instructor), please ensure you include the
following to be considered: Resume/CV, Cover Letter, Teaching
Philosophy, and unofficial transcripts.
You must limit your file name for any attachment to 40 characters
How to Apply
ALL APPLICANTS MUST APPLY ONLINE ONLY
We will not accept application material received via fax, email,
mail, or hand delivered.
Postings for part-time and adjunct positions are active for the
academic year. By selecting the option to receive notifications on
your profile, you will begin receiving electronic communication
regarding new opportunities with Lone Star College (LSC).
If selected for an interview, a recruiter will contact you by
phone, or email to schedule an interview.
Lone Star College participates in the E-Verify program, under which
Lone Star College provides the federal government with information
from each new employee's Form I-9 to confirm that the employee is
authorized to work in the United States.
More information on the E-Verify program is available at www.dhs.gov/E-Verify
Lone Star College is an EEO Employer. All positions are
subject to a criminal background check.