EXECUTIVE DIRECTOR, MARKETING AND COMMUNICATION

Executive Director, Marketing and Communication

Arizona State University

The Walter Cronkite School of Journalism and Mass Communication

Campus: Downtown Phoenix

69838BR

Job Description

The Walter Cronkite School of Journalism and Mass Communication and Arizona PBS at Arizona State University are seeking an Executive Director of Marketing and Communications to lead the organization’s communications, branding and marketing efforts.

The executive director is responsible for a team of professionals who plan, develop, produce and deploy digital, print and broadcast strategic initiatives that touch on every aspect of the organizations, from recruitment and event promotion to programming, alumni relations and development. The executive director identifies and develops compelling stories that reflect key themes and school priorities, and engages with external media to promote school achievements and advance the school’s reputation. The executive director is a member of the Cronkite and Arizona PBS senior leadership team and works with senior leadership to set and meet strategic goals as it relates to communications, marketing and brand management for the School and Station. The executive director will oversee marketing, communications and creative services personnel, manage communications workflows and ensure the quality, consistency and effectiveness of all external and internal communications for the school and Arizona PBS. The executive director also collaborates with the Cronkite director of development and School events team.

Salary Range

Depends on experience

Close Date

13-August-2021

Essential Duties

• Develops strategy and oversees execution of all publicity and marketing for the Cronkite School and Arizona PBS. This includes development and production of key messages, themes and visual branding; coordination of all publicity efforts—paid and organic; creation/design of printed materials and advertisements; media purchases/placements; digital and social media; press releases; annual and quarterly magazines; media relations and event promotions.
• Develops strategy and oversees execution for gaining local and national recognition of the Cronkite School, Arizona PBS and thought leaders among our faculty and staff.
• Develops long- and short-range goals to strategically align the efforts of media relations and marketing with overall goals of the Cronkite School and Arizona PBS, in collaboration with school, station and university leadership.
• Develops and recommends audience development and engagement strategies, and oversees benchmarking and performance tracking. This includes oversight of social media communication to engage audiences through creative storytelling and strategic content.
• Plans and efficiently administers the school's and station's marketing budget.
• Oversees business development activities including branding and strategic planning for external presentations, event invitations, etc. 
• Identifies compelling stories that reflect key themes and organizational priorities and moves quickly and effectively to tell them.
• Ensures consistency in style, language and design of all communication.
• Develops strong collaborative working relationships within the school and other academic units to coordinate stories and other media relations activities to ensure consistency in messaging.
• Provides oversight of websites supporting Cronkite and Arizona PBS.
• Leverages ASU’s CRM to effectively engage all partners and stakeholders

Minimum Qualifications

Masters degree in a field appropriate to the area of assignment, and eight (8) years of related administrative experience which includes five (5) years of supervisory experience; OR, any equivalent combination of education and/or experience from which comparable knowledge, skills, and abilities have been achieved.

Desired Qualifications

Demonstrated experience and success in:

• Cultivating a welcoming, inclusive, respectful and equitable workplace
• Leading and managing others in a creative and deadline-driven environment
• Writing and editing for public audiences
• Developing and executing strategic communications or marketing initiatives
• Developing collateral, including visuals, for print, digital and/or broadcast platforms
• Developing or overseeing digital marketing strategies
• Leading the creative process and managing projects from start to finish
• Managing complex and sometimes competing priorities
• Producing work that requires attention to detail and thoroughness, including under tight deadline pressure
• Leading entrepreneurial and proactive approaches to problem solving
• Mentoring and developing skills in others
• Harnessing interpersonal skills and effective communication in person and in writing
• Speaking on behalf of an organization to media and other public audiences, including experience with crisis communications

Working Environment

Our office is located at 555 North Central Avenue, Phoenix, AZ.

• Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding, and manipulating a computer mouse
• Regular activities require ability to quickly change priorities which may include and/or are subject to resolution of conflicts
• Communicate to perform essential functions

Department Statement

The Cronkite School is widely recognized as one of the nation’s premier professional journalism programs. Cronkite champions a “teaching hospital” model of journalism education in which students create professional content under the guidance of top professionals. Cronkite emphasizes programs that experiment with new forms of storytelling, audience engagement, digital interactivity, data visualization, audience analytics and revenue models.

Arizona PBS, one of the nation’s largest and leading public media organizations, delivers in-depth programming on news and public affairs, science, arts and culture, plus dedicated children’s programming, to 1.9 million households and 4.8 million people, reaching 80 percent of the homes in Arizona. On air, online and in the community, Arizona PBS brings its trusted brand of storytelling to Arizonans via four broadcast TV channels and its arizonapbs.org website. The station, which started in 1961, is operated by Arizona State University’s Walter Cronkite School of Journalism and Mass Communication.

ASU Statement

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report

In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/relocation-services.

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Instructions to Apply

Application deadline is 3:00PM Arizona time on the date indicated.

All finalists will be asked to submit a statement that addresses their experience and commitment to social justice, diversity, equity and inclusion over the course of their career and outlines how they would advance DEI goals at the Cronkite School and Arizona PBS. The statement should be no longer than 500 words.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.

Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.

ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.

Only electronic applications are accepted for this position.

IMPORTANT NOTE: What is the meaning of “equivalent combination” in the minimum qualifications? It means one year of higher education or 24 credit hours, is equal to one year of experience. For example, a four year Bachelor’s degree is equal to four years of experience.

To apply please go to www.asu/edu/asujobs/ see Req Id# 69838BR