Executive Director, Marketing and
Arizona State University
The Walter Cronkite School of Journalism and Mass
Campus: Downtown Phoenix
The Walter Cronkite School of Journalism and Mass Communication
and Arizona PBS at Arizona State University are seeking an
Executive Director of Marketing and Communications to lead the
organization’s communications, branding and marketing efforts.
The executive director is responsible for a team of
professionals who plan, develop, produce and deploy digital, print
and broadcast strategic initiatives that touch on every aspect of
the organizations, from recruitment and event promotion to
programming, alumni relations and development. The executive
director identifies and develops compelling stories that reflect
key themes and school priorities, and engages with external media
to promote school achievements and advance the school’s reputation.
The executive director is a member of the Cronkite and Arizona PBS
senior leadership team and works with senior leadership to set and
meet strategic goals as it relates to communications, marketing and
brand management for the School and Station. The executive director
will oversee marketing, communications and creative services
personnel, manage communications workflows and ensure the quality,
consistency and effectiveness of all external and internal
communications for the school and Arizona PBS. The executive
director also collaborates with the Cronkite director of
development and School events team.
Depends on experience
- Develops strategy and oversees execution of all publicity and
marketing for the Cronkite School and Arizona PBS. This includes
development and production of key messages, themes and visual
branding; coordination of all publicity efforts—paid and organic;
creation/design of printed materials and advertisements; media
purchases/placements; digital and social media; press releases;
annual and quarterly magazines; media relations and event
- Develops strategy and oversees execution for gaining local and
national recognition of the Cronkite School, Arizona PBS and
thought leaders among our faculty and staff.
- Develops long- and short-range goals to strategically align the
efforts of media relations and marketing with overall goals of the
Cronkite School and Arizona PBS, in collaboration with school,
station and university leadership.
- Develops and recommends audience development and engagement
strategies, and oversees benchmarking and performance tracking.
This includes oversight of social media communication to engage
audiences through creative storytelling and strategic content.
- Plans and efficiently administers the school's and station's
- Oversees business development activities including branding and
strategic planning for external presentations, event invitations,
- Identifies compelling stories that reflect key themes and
organizational priorities and moves quickly and effectively to tell
- Ensures consistency in style, language and design of all
- Develops strong collaborative working relationships within the
school and other academic units to coordinate stories and other
media relations activities to ensure consistency in messaging.
- Provides oversight of websites supporting Cronkite and Arizona
- Leverages ASU’s CRM to effectively engage all partners and
Masters degree in a field appropriate to the area of assignment,
and eight (8) years of related administrative experience which
includes five (5) years of supervisory experience; OR, any
equivalent combination of education and/or experience from which
comparable knowledge, skills, and abilities have been achieved.
Demonstrated experience and success in:
- Cultivating a welcoming, inclusive, respectful and equitable
- Leading and managing others in a creative and deadline-driven
- Writing and editing for public audiences
- Developing and executing strategic communications or marketing
- Developing collateral, including visuals, for print, digital
and/or broadcast platforms
- Developing or overseeing digital marketing strategies
- Leading the creative process and managing projects from start
- Managing complex and sometimes competing priorities
- Producing work that requires attention to detail and
thoroughness, including under tight deadline pressure
- Leading entrepreneurial and proactive approaches to problem
- Mentoring and developing skills in others
- Harnessing interpersonal skills and effective communication in
person and in writing
- Speaking on behalf of an organization to media and other public
audiences, including experience with crisis communications
Our office is located at 555 North Central Avenue, Phoenix,
- Activities are performed in an environmentally controlled
office setting subject to extended periods of sitting, keyboarding,
and manipulating a computer mouse
- Regular activities require ability to quickly change priorities
which may include and/or are subject to resolution of
- Communicate to perform essential functions
The Cronkite School is widely recognized as one of the nation’s
premier professional journalism programs. Cronkite champions a
“teaching hospital” model of journalism education in which students
create professional content under the guidance of top
professionals. Cronkite emphasizes programs that experiment with
new forms of storytelling, audience engagement, digital
interactivity, data visualization, audience analytics and revenue
Arizona PBS, one of the nation’s largest and leading public
media organizations, delivers in-depth programming on news and
public affairs, science, arts and culture, plus dedicated
children’s programming, to 1.9 million households and 4.8 million
people, reaching 80 percent of the homes in Arizona. On air, online
and in the community, Arizona PBS brings its trusted brand of
storytelling to Arizonans via four broadcast TV channels and its
arizonapbs.org website. The station, which started in 1961, is
operated by Arizona State University’s Walter Cronkite School of
Journalism and Mass Communication.
Arizona State University is a new model for American higher
education, an unprecedented combination of academic excellence,
entrepreneurial energy and broad access. This New American
University is a single, unified institution comprising four
differentiated campuses positively impacting the economic, social,
cultural and environmental health of the communities it serves. Its
research is inspired by real world application blurring the
boundaries that traditionally separate academic disciplines. ASU
serves more than 100,000 students in metropolitan Phoenix, Arizona,
the nation's fifth largest city. ASU champions intellectual and
cultural diversity, and welcomes students from all fifty states and
more than one hundred nations across the globe.
ASU is a tobacco-free university. For details
Arizona State University is a VEVRAA Federal Contractor and an
Equal Opportunity/Affirmative Action Employer. All qualified
applicants will receive consideration for employment without regard
to race, color, religion, sex, sexual orientation, gender identity,
national origin, disability, protected veteran status, or any other
basis protected by law.
Notice of Availability of the ASU Annual Security and
Fire Safety Report
In compliance with federal law, ASU prepares an annual report on
campus security and fire safety programs and resources. ASU’s
Annual Security and Fire Safety Report is available online
at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You
may request a hard copy of the report by contacting the ASU Police
Department at 480-965-3456.
Relocation Assistance – For information about schools, housing
child resources, neighborhoods, hospitals, community events, and
taxes, visit https://cfo.asu.edu/relocation-services.
ASU conducts pre-employment screening which may include
verification of work history, academic credentials, licenses, and
Background Check Statement
ASU conducts pre-employment screening for all positions which
includes a criminal background check, verification of work history,
academic credentials, licenses, and certifications. Employment is
contingent upon successful passing of the background check.
Instructions to Apply
Application deadline is 3:00PM Arizona time on the date
All finalists will be asked to submit a statement that addresses
their experience and commitment to social justice, diversity,
equity and inclusion over the course of their career and outlines
how they would advance DEI goals at the Cronkite School and Arizona
PBS. The statement should be no longer than 500 words.
Please include all employment information in month/year format
(e.g., 6/88 to 8/94), job title, job duties and name of employer
for each position.
Resume should clearly illustrate how prior knowledge and
experience meets the Minimum and Desired qualifications of this
ASU does not pay for travel expenses associated with interviews,
unless otherwise indicated.
Only electronic applications are accepted for this position.
IMPORTANT NOTE: What is the meaning of
“equivalent combination” in the minimum qualifications? It means
one year of higher education or 24 credit hours, is equal to one
year of experience. For example, a four year Bachelor’s degree is
equal to four years of experience.
To apply please go to www.asu/edu/asujobs/ see Req Id#