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Digital Marketing Specialist

Willamette University
Oregon, United States
Salary Not specified
Posted date
Jul 28, 2021

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Position Type
Faculty Positions, Communications, Public Relations & Advertising
Employment Level
Salary Band
Not specified
Employment Type
Full Time
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Digital Marketing Specialist

Posting Number: R0003705
Location: Salem Campus

Attention Current Willamette University Employees: In order to apply for posted positions, please close this window and log into your Workday account and apply through the Career worklet.

Instructions for Applicants:

Please read the following carefully before beginning the online application process.

To be considered for employment at Willamette University, please complete our online employment application. Your application and all required attachments -- listed at the bottom of the page -- must be submitted for each individual job post that you are interested in applying for. If there is an application deadline, please ensure that your application is submitted by the deadline. Once you submit your application you will not be able to edit your application.

Position Summary:
The Digital Marketing Specialist will support digital communication and marketing strategies for student recruitment at Willamette University across all schools and colleges. This position works with and reports to the Assistant Vice President for Admissions Marketing to execute the implementation of a robust communication and marketing plan in support of long-term university branding and year-over-year enrollment goal attainment for all schools and colleges. This position will oversee the university's online ads and enrollment-related communications. The Digital Marketing Specialist will be part of a larger team that leads efforts to attract highly qualified prospective students to meet enrollment targets for degree programs. The successful candidate will be detail-oriented and data driven.

Reasonable Accommodations Statement
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

  • Collaborate with Marketing and Admissions teams to launch and optimize digital ads, email, and text campaigns for segmented populations that drive requests for information, promote events, encourage campus visits, and build affinity.
  • Regularly analyze performance metrics and make adjustments to campaigns that optimize performance, including A/B testing.
  • Track, report, and fix deliverability issues.
  • Using Willamette's CRM, Slate, execute personal, unique, timely, variable, and segmented campaigns to prospective students.
  • Coordinate third-party digital ad vendors including ad budgets, A/B testing, ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs.
  • Coordinate a multi-channel communication calendar.
  • Ensure design and copy conforms to campus brand guidelines.
  • Develop and maintain expertise in all Slate communication functions.
  • Launch digital ads through platforms such as Facebook Ads Manager.
  • Other duties as assigned.

  • Bachelor's degree required.
  • One to three years of relevant experience, such as working in marketing, admissions, or related field.
  • Experience with communication and marketing campaign execution.
  • Skill in writing queries and reports.
  • Ability to handle all activities and highly confidential information with patience, discretion, tact, and a keen eye for detail, while working with people from a wide variety of backgrounds.
  • Ability to work independently or as part of a project team, to complete multiple tasks.
  • Ability to quickly learn new applications and equipment.
  • Must have a strong appreciation for diversity and enthusiasm for working with diverse populations.

Preferred Qualifications
  • Experience and knowledge of Slate, or other CRMs or student information systems.
  • Working knowledge of communication and marketing best practices; possessing an understanding of digital strategy and current CRM trends.
  • Experience in higher education enrollment marketing.
  • Google Analytics experience.
  • Knowledge of Retargeting/Remarketing, Display, PPC and Video Advertising.
  • Knowledge of SEO, online search mediums and social media and an understanding of how all of these channels work together with advertising.

Typical Work Schedule

Monday to Friday, 8am to 5pm

Physical Demands & Working Conditions

Typical work performed indoors in a normal office environment.

Large percentage of time spent looking at a computer screen or in meetings.

Salary Range: $47,000 - $52,000

Applications will be reviewed on a rolling basis as received until the position is filled.

All University positions require that candidates submit to a criminal conviction record check prior to hire. Conviction does not automatically preclude candidates from being hired. Nature of conviction will be considered relative to the duties of the position.

You will need to upload the following documents as part of your application materials in the "My Experience" section labeled Resume:
  • Cover letter addressing the required/desired qualifications and presenting any other applicant characteristics which deserve emphasis
  • Current Resume

​Incomplete applications will not be considered.

Apply online at

Believing that diversity contributes to academic excellence and to rich and rewarding communities, WU is committed to recruiting and retaining a diverse faculty, staff and student body. We seek candidates, particularly those from historically under-represented groups, whose work furthers diversity and who bring to campus varied experiences, perspectives and backgrounds.

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