Associate Director of Marketing

Position Summary

• The Associate Director of Marketing is responsible for promoting MUIH professional education programs and is charged with developing strategies and executing on high quality and data-driven marketing and communications plans to achieve MUIH goals.
• The Associate Director of Marketing reports to the Director of Marketing. As the chief marketing lead for MUIH programs, the Associate Director serves as the deputy working closely staff and academic partners to devise and implement successful marketing campaigns, and provide strategic guidance.
• The position will have a solid understanding of multi-channel marketing strategies and will provide recommendations for messaging solutions that are grounded in research and best practices, for both external and internal audiences in a variety of media, web, print, mail, social, event, and more.
• This position will utilize their exceptional writing skills to draft email campaigns, press releases, website updates, that showcase the uniqueness of MUIH and its community.

*This position may be a hybrid position (on-campus/remote)

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Lead the planning, development, and implementation of strategic marketing and communications initiatives that engage internal and external audiences in advancing the University’s strategic goals and outcomes, and raise the visibility and national reputation of the University through PR and media outreach
• Manage the successful execution of communications campaigns and related materials from conceptualization to completion; ensure quality, timeliness, and effectiveness of all components.
• Support creation and maintenance of marketing scorecards and dashboard of measures.
• Produce engaging and informative written, visual, and multimedia content in support of communications objectives.
• Stay ahead of the trends in graduate higher education and in particular with MUIH’S peer institutions to recommend and modify strategies and techniques that help attract appropriate students to MUIH.
• Ability to work as part of multiple teams and manage numerous projects simultaneously with little supervision
• Experience working with other geographies and cultures and an understanding of the nuances of communicating on a global scale
• Compose and distribute press releases in line with strategic PR plan, reporting on reach, pickup, and engagement.
• Provide guidance and counsel with respect to effective internal and external communications and crisis communications to senior leadership on matters of importance to the University.
• Provide guidance, policy, processes and resources for various departments to ensure brand consistency and effective reach in their communications to constituents.
• Identify key internal and external communications challenges, opportunities and initiatives, and provide guidance on strategy, messaging, content, policy, processes, and metrics that support outcomes.
• Oversee the development of a speaker’s bureau to support faculty and student speaking opportunities.
• Direct key external partners i.e. public relations firms.
• In partnership with key stakeholders on campus, develop and execute strategic email communication plans that support enrollment goals.
• Manage community-building, newsletter, and brand awareness e-mail communication programs for all audience segments with the goals of list growth, loyalty, engagement, and conversions.
• Execute operational tasks of email marketing programs, including automated and personalized campaigns and drip campaigns, from creative setup to deployment via Pardot.
• Assertive self-starter who can create and implement new marketing campaigns and strategies without significant input or supervision
• Ability to lead a team through successful completion of complex projects
• Performs other duties as assigned.

Education and Experience Qualifications  

Required:

• Bachelor’s degree in Marketing, Communications, Journalism or related field.
• Minimum of 5 years of marketing and communications experience.
• Knowledge of current higher education marketing communication trends as well as familiarity with higher education enrollment planning, recruitment and marketing strategies; Solid working knowledge and experience with strategic planning and measurement, and a proven ability to execute quickly and accurately in a fast-paced environment.
• Experience with email marketing, HTML knowledge, and integration with digital platforms.
• Digital marketing experience
• Awareness of, and genuine interest in the mission, vision, and values of the University

Skills and Abilities

• Excellent communication skills, with a strong emphasis on writing
• Strong interpersonal skills, including a positive and professional attitude
• Proficiency with Microsoft Office Suite – with emphasis on Word and PowerPoint
• Familiarity with Salesforce and Pardot

Supervisory Responsibility

Reporting to the Director of Marketing, the Associate Director manages the following positions within the Marketing team:

• Communications Manager
• Engagement Specialist
• Web Content Coordinator

Work Environment/Physical Requirements

This job operates in a professional office environment. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

DISCLAIMER:  This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions (as covered under the Americans with Disabilities Act) expected of an incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of an incumbent. An incumbent may be asked to perform other duties as required.