Director of Marketing and Promotions
The KTWU - PBS Director of Marketing and Promotions is responsible
for directing, planning and implementing KTWU’s branding,
advertising, and overall promotion strategy. Works with other
managers and staff to increase viewer awareness of KTWU throughout
its viewing area and various digital and social media
Essential Job Functions of Position
Note: This position may be required to supervise student workers
and one part-time staff member in the future.
To be successful in the position, a high degree of creativity,
organization, technical knowledge, communication, and negotiation
skills are paramount.
The Director of Marketing and Promotions will lead management and
staff in the overall branding, advertising, and promotion strategy
for all KTWU activities, internally and externally. KTWU relies on
public and private donations to sustain its operations. Part of
increasing donor participation is to boost viewership and maintain
interest in KTWU programming and services. Therefore, the
responsibility of creatively planning a successful continuous
marketing plan for the station is critical.
· The Director will plan and implement promotional campaigns
through the creative use of marketing techniques and develop and
employ the KTWU Viewer Guide on various platforms for the donors
and supporters of KTWU .
· The role is responsible for strategizing and executing contests
and events to increase the brand awareness of KTWU - PBS . The
Director must be innovative in distributing marketing materials
through mass, social, and mobile media. The position requires
creative web design and staying current on new media techniques in
advertising and branding.
· As part of the KTWU team, the Director of Marketing and
Promotions will collaborate with management and staff to develop,
budget, negotiate and employ advertising contracts. It is essential
that the Director seeks business opportunities, partnerships, and
grant-writing for KTWU - PBS in the advertising, promotion, and
· The Director will process accumulated market research data and
report the information to management to meet consumer demands. This
position develops pricing strategies for media products and
services marketed to targeted consumers.
· The Director of Marketing and Promotions serves as a spokesperson
for KTWU - PBS internally and externally.
· Assist the functional areas of Philanthropy and Sales,
Programming and Distribution, Educational Services and Outreach,
and Local and National Productions in managing their marketing
activities. The Director will help them organize and support their
efforts to set goals, create campaigns, guarantee adequate
community promotion of the station’s fundraising show(s) such as
Lights, Camera, Auction, develop informational materials, establish
a distribution network, assess branding outcomes for specific
initiatives which may include achieving a level of community
involvement, ensuring adequate marketing and promotion of KTWU’s
on-air broadcast product and promotion of local, regional and
· Perform additional job-related duties as assigned or as
Non-Essential Job Functions of Position
Education and Experience
Bachelor’s degree in public relations, marketing, advertising, mass
media, sales, business, or communication.
Experience in public relations, marketing, advertising, mass media,
Preferred: Two years of industry experience with progressive duties
and responsibilities. (Four years of industry experience with
progressive responsibility may be in lieu of a Bachelor’s
Web design, web content, graphic design, or digital advertising
Knowledge, Skills & Abilities
Effective leadership, organization, negotiation, entrepreneurial,
interpersonal, and communication skills. Demonstrated creative
marketing skills and the ability to work well independently and
Licenses, Certifications & Registrations
A valid driver’s license with a driving record acceptable by
Additional Requirements (e.g. Physical Demands)
Must be able to lift and maneuver material weighing at least 60
Campus Security Authority
Special Instructions to Applicant
Regular Business Hours, Monday - 8am - 5pm, Tuesday - 8am - 5pm,
Wednesday - 8am - 5pm, Thursday - 8am - 5pm, Friday - 8am - 5pm,
Other - Could require some evening or weekends as special events
Average Hours per Week
Months per Year
Washburn is dedicated to providing a student-centered and teaching
focused academic environment and a curriculum that engages the
diversity of human experience across the globe. We seek candidates
who are committed to Washburn’s efforts to create a climate that
fosters the growth and development of a diverse student body, and
we encourage applications from members of groups that have been
historically underrepresented in higher education. Application
materials should clearly articulate how the candidate will
contribute to the University’s commitment to diversity and
inclusion through their teaching, research, and/or service.
Washburn University is an EOE . Washburn University provides equal
access to and opportunity in its programs, facilities, and
employment without regard to race, color, religion, age, national
origin, ancestry, disability, sex, sexual orientation, gender
identity, genetic information, veteran status, or marital or
Background Check Required?
Driving History Checked?
Drug Screen Required?
Anticipated Start Date
Position End Date (if temporary)
For earliest consideration apply by
Posting Close Date
Open Until Filled?
Quick Link for Direct Access to Posting
Required fields are indicated with an asterisk (*).
Documents Needed to Apply
- * Do you have a bachelor's degree in public relations,
marketing, advertising, mass media, sales, business, or
communication? Or do you have four years of industry experience
with progressive responsibility in lieu of a bachelor's degree?
- Yes-bachelor's in public relations, marketing, advertising,
mass media, sales, business, or communication
- Yes 4yrs of industry experience with progressive responsibility
in lieu of bachelor's degree
- No I do not.
- * Do you have experience in public relations, marketing,
advertising, mass media, or sales?
- * Do you have a valid driver's license? (A valid license is
required for this position and a motor vehicle report will be
conducted to verify the validity of your license.)
- * Are you capable of lifting and maneuvering equipment weighing
- Cover Letter